TV Ratings Monday: 'The Voice' Premieres Down, 'MasterChef' & Hell's Kitchen' Finales Dip + 'The New Normal'

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September 11th, 2012

Adults 18-49: Rating/Share 3.4/9 2.5/7 1.4/4 1.4/4 1.1/3 0.3/1
Adults 18-34: Rating/Share 2.7/8 2.2/7 1.3/4 1.3/4 0.9/3 0.3/1
Total Viewers (million) 10.004 6.320 4.800 3.608 4.399 0.613


Due to the nature of live sports programming the ratings for CBS (US Open Overrun)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both of last night’s Monday Night Football games were simulcast on the CBS affiliate in the teams’ local markets (Baltimore, Cincinnati, Oakland and San Diego). As a result, CBS numbers may be a bit inflated and subject to more than typical adjustments in the finals.

NBC was #1 with adults 18-49 and total viewers

On NBC, the two-hour premiere  of  The Voice scored a 4.1 adults 18-49 rating, down -39% from last season's time period premiere on Monday 2/6/12 (6.7/17) and is its lowest-rated premiere. The premiere of The New Normal garnered a 2.5 18-49 rating. Your predictions were about right.

On FOX, the finale of Hell's Kitchen earned a 2.5, down a tenth from last week's 2.6 rating. The finale of MasterChef was also down a tenth, earning a 2.6 after last week's 2.7 adults 18-49 rating

On ABC, Bachelor Pad  earned a 1.3, down a tenth from last week's 1.4 adults 18-49 rating.

On The CW, The LA Complex  matched  last week's 0.3 adults 18-49 rating.


Late-night results are below the primetime data.

Broadcast primetime ratings for Monday September 10, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.1 11 12.035
FOX Hell's Kitchen 2.5 7 6.208
CBS US Open Overrun 1.7 5 5.444
ABC Bachelor Pad (8-10PM) 1.3 3  4.516
CW The LA Complex 0.3 1  0.679
9:00PM FOX MasterChef 2.6 6 6.433
CBS US Open Overrun/How I Met Your Mother -R 1.6 4 5.200
CW America's Next Top Model -R 0.2 1 0.548
9:30PM CBS How I Met your Mother-R/ CBS Fall Preview 1.3 3 4.381
10:00PM NBC The New Normal -P 2.5 6  6.912
CBS Fall Preview/2 Broke Girls -R 1.4 4  4.799
ABC Castle -R 0.8 2  4.165
10:30 PM NBC Go On -R 1.8 5  4.972
CBS 2 Broke Girls -R/Mike & Molly -R 1.0 3  3.531

Via NBC Press Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/4. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.4/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.


    @Michael. Think you talking about The Voice. Past 2 IDOL winners have been VERY successful. So no, it’s not all about the judges ( at least on IDOL )

  • Jay Cutler > Erin Rodgers

    Can they rename this to The New Failure?

  • John

    Grimm certainly had whole hell of a lot of promotion than The New Normal did and got less in ratings, so I definitely wouldn’t call The New Normal a failure, it’s doing pretty well with the premiere itself.

  • Homer

    @ John

    Grimm never had The Voice as a lead-in and grew off of its lead-in every week something that The New Failure can’t do. The New Failure is going to look even worse tonight. Thank god the network still has Whitney on their comedy roster.

  • ddddddddd

    Just confirmed that MuchMusic in Canada will also be airing 2 new episodes next week and September 24th just like The CW.

    Guess they want to wrap up the season before all the fall shows return. Hope this show gets picked up for a third season!

    I’ve also never watched The Voice before but those numbers are really impressive..Wow. I wonder how it will fair against the X-Factor this Wednesday. Definitely tuning into that.


    @dddddd. How do you think? X FACTOR will crush The Voice. The Voice will be in its 3rd night in a row, while XF will be premiering.

  • Networkman

    Hell’s Kitchen and Masterchef did really good going against The Voice. Regarding New Normal,for its time period premiere, I would expect to see it garner low 2s for its demo rating. It doesn’t have any stiff competiton right now.

  • Oliver

    TNN is not ‘doing well’.

    2.5 is not strong for a lead-in boosted premiere, and shows typically drop significantly compared to their pilots.

    The positive spin is that it’s not DOA and it will likely benefit from the Go On lead-in.

  • Oliver

    Grimm is in its second season so different rules apply. It’s much harder for old shows to gain new viewers, but it’s also much harder to lose them too.

    Grimm also wasn’t a lead-in boosted preview episode.

  • Networkman

    I feel NBC is going to be patient with New Normal, really wanting it to succeed because of the creator of the show Ryan Murphy. Also because Ellen Barkin is receiving alot of buzz regarding her character she plays on the show. As long has demo stays near 2.0, I feel NBC wants this type of edgy comedy on its network. I would rather see Community air after Go On. Also once Animal Practice flops, Guys With Kids should take the 8pm slot followed by Whitney.

  • K

    Who cares about some of these shows, the important thing is the right people won on both Hells Kitchen and Masterchef.

  • Lisa

    I guess people are just not ready for that edgy of a comedy in the “New Normal.” Personally I like it, it was a difference in the genre I appreciated.

  • KS

    Grimm certainly had whole hell of a lot of promotion than The New Normal did and got less in ratings, so I definitely wouldn’t call The New Normal a failure, it’s doing pretty well with the premiere itself.

    Grimm wasn’t on its usual night, so yeah, it’s possible that many of the viewers were DVRing the show than watching it live.

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