TV Ratings Monday: 'The Voice' Premieres Down, 'MasterChef' & Hell's Kitchen' Finales Dip + 'The New Normal'

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September 11th, 2012

Adults 18-49: Rating/Share 3.4/9 2.5/7 1.4/4 1.4/4 1.1/3 0.3/1
Adults 18-34: Rating/Share 2.7/8 2.2/7 1.3/4 1.3/4 0.9/3 0.3/1
Total Viewers (million) 10.004 6.320 4.800 3.608 4.399 0.613


Due to the nature of live sports programming the ratings for CBS (US Open Overrun)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both of last night’s Monday Night Football games were simulcast on the CBS affiliate in the teams’ local markets (Baltimore, Cincinnati, Oakland and San Diego). As a result, CBS numbers may be a bit inflated and subject to more than typical adjustments in the finals.

NBC was #1 with adults 18-49 and total viewers

On NBC, the two-hour premiere  of  The Voice scored a 4.1 adults 18-49 rating, down -39% from last season's time period premiere on Monday 2/6/12 (6.7/17) and is its lowest-rated premiere. The premiere of The New Normal garnered a 2.5 18-49 rating. Your predictions were about right.

On FOX, the finale of Hell's Kitchen earned a 2.5, down a tenth from last week's 2.6 rating. The finale of MasterChef was also down a tenth, earning a 2.6 after last week's 2.7 adults 18-49 rating

On ABC, Bachelor Pad  earned a 1.3, down a tenth from last week's 1.4 adults 18-49 rating.

On The CW, The LA Complex  matched  last week's 0.3 adults 18-49 rating.


Late-night results are below the primetime data.

Broadcast primetime ratings for Monday September 10, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.1 11 12.035
FOX Hell's Kitchen 2.5 7 6.208
CBS US Open Overrun 1.7 5 5.444
ABC Bachelor Pad (8-10PM) 1.3 3  4.516
CW The LA Complex 0.3 1  0.679
9:00PM FOX MasterChef 2.6 6 6.433
CBS US Open Overrun/How I Met Your Mother -R 1.6 4 5.200
CW America's Next Top Model -R 0.2 1 0.548
9:30PM CBS How I Met your Mother-R/ CBS Fall Preview 1.3 3 4.381
10:00PM NBC The New Normal -P 2.5 6  6.912
CBS Fall Preview/2 Broke Girls -R 1.4 4  4.799
ABC Castle -R 0.8 2  4.165
10:30 PM NBC Go On -R 1.8 5  4.972
CBS 2 Broke Girls -R/Mike & Molly -R 1.0 3  3.531

Via NBC Press Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/4. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.4/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • adanskiiii

    NBC ruined the only hit they have on thier network! The Voice is a SPRING show. Putting The Voice against MNF is suicide! I don’t see The Voice going more than 5 seasons.

  • Victor

    The worst thing for The Voice is that the shows gets boring as it progresses, so if it started this “low”, I wonder what’s going to happen when the Blind Auditions are over.

    The X Factor, in the other hand, held steady ratings the whole season. Because the show, imo, only gets better.

  • mArS

    When is the offial start date of the season, by the way?

  • Sam

    I think a lot of it also has to do with “The Voice” being the show that officially kicked off the Fall 2012 season. It’s still late summer and less people are watching TV. This season a trend for the show might be that it just stays consistent instead of falling considering more people will be tuning in in a few weeks as fall officially starts.

  • dantas

    Ouch, NBC! Just ouch!

    Loved Hell’s Kitchen! Does anyone know if its gonna come back for another season?

    Great! Now I’m pretty sure LAC will be renewed.

  • JR

    Yah- viewer fatigue undoubtedly a cause for The Voice’s downward debut. I still have no interest in it. Plus, last season’s Monday premiere followed the Super Bowl exposure.

  • EatMorePez

    Half hour breakdowns for the Voice from @travisyanan:

    A18-49 rating/share: 3.2/10, 3.9/11, 4.6/12, 4.7/12

    So at least it went up as the night went on. Silver lining?

  • Sam

    Also the viewership for “The Voice” seems to be on the higher end. Last season if it scored a 4.1 demo it’s viewership would’ve been around 10-11 million viewers, so the show is starting to skew a little older too.

  • mArS

    *official. Found it, the 24th.

  • Alex

    I don’t disagree in principle although it managed similar numbers to these against a full slate of competition last season so its certainly not out of the realms of possibility. It all depends on whether this is an inflated number or just the ‘core’ audience for The Voice at this point. Only time will tell.

    Exactly what happens with Dancing with the Stars: All-Stars is key as well. All-star editions tend to be a nail in the coffin for reality shows but we’ll see if Dancing can buck that trend. If it can then it could prove very problematic for NBC.

  • Mon

    Christina can sing. Britney can’t.

  • rob60990

    @Memphis Bandit, read the red text.

  • DenverDean

    Just like Millionaire all those years ago, NBC is going to burn out it’s only hit FAST.

  • Person of Interest – TV’S #1 NEW DRAMA


    I agree. In my opinion X factor is pointless(can’t create star). I mean come on its the same (Idol) format from which people are so tired. Lets see when make similar ratings to the voice on NBC what will people talk than.

  • Samunto

    I thought it would get atleast a 4.5 or a 5.0! This is not good news for NBC especially given the little competition. And the 12mil is also nothing to shout about. I think we’ll go back to saying ‘poor NBC’ in no time.

  • rob60990

    “Putting The Voice against MNF is suicide!”

    You REALLY think these share much of an audience. REALLY??

  • Jared

    The New Normal has been available online and on demand for at least 2 weeks now. The true test will be how many viewers tune in tonight during its regular time slot.

  • Remote Patrolled

    Problem for The Voice is that there was no new gimmick this season. X Factor has Britney, Idol has a new panel next year…

    Idol had the same problem when J.Lo and Tyler returned for a second year. People want and expect change now from these shows.

  • adanskiiii

    #TheVoice 2hr season premiere 1/2hr #tvratings A18-49 breakdown: 3.2/10, 3.9/11, 4.6/12, 4.7/12. #TheNewNormal series premiere: 2.5/6 A18-49 _Travis

  • Amy

    wow, so many Britney fans here.. Who think that Britneys presence is going to automatically translate into amazing ratings för X factor, ratings that even Idol doesnt get anymore.. Yeah keep on dreaming. One person usually isnt enough to boost ratings more than very temporarily.

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