TV Ratings Monday: 'The Voice' Premieres Down, 'MasterChef' & Hell's Kitchen' Finales Dip + 'The New Normal'

Categories: '

Written By

September 11th, 2012

Adults 18-49: Rating/Share 3.4/9 2.5/7 1.4/4 1.4/4 1.1/3 0.3/1
Adults 18-34: Rating/Share 2.7/8 2.2/7 1.3/4 1.3/4 0.9/3 0.3/1
Total Viewers (million) 10.004 6.320 4.800 3.608 4.399 0.613


Due to the nature of live sports programming the ratings for CBS (US Open Overrun)  are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: Both of last night’s Monday Night Football games were simulcast on the CBS affiliate in the teams’ local markets (Baltimore, Cincinnati, Oakland and San Diego). As a result, CBS numbers may be a bit inflated and subject to more than typical adjustments in the finals.

NBC was #1 with adults 18-49 and total viewers

On NBC, the two-hour premiere  of  The Voice scored a 4.1 adults 18-49 rating, down -39% from last season's time period premiere on Monday 2/6/12 (6.7/17) and is its lowest-rated premiere. The premiere of The New Normal garnered a 2.5 18-49 rating. Your predictions were about right.

On FOX, the finale of Hell's Kitchen earned a 2.5, down a tenth from last week's 2.6 rating. The finale of MasterChef was also down a tenth, earning a 2.6 after last week's 2.7 adults 18-49 rating

On ABC, Bachelor Pad  earned a 1.3, down a tenth from last week's 1.4 adults 18-49 rating.

On The CW, The LA Complex  matched  last week's 0.3 adults 18-49 rating.


Late-night results are below the primetime data.

Broadcast primetime ratings for Monday September 10, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM NBC The Voice (8-10PM) 4.1 11 12.035
FOX Hell's Kitchen 2.5 7 6.208
CBS US Open Overrun 1.7 5 5.444
ABC Bachelor Pad (8-10PM) 1.3 3  4.516
CW The LA Complex 0.3 1  0.679
9:00PM FOX MasterChef 2.6 6 6.433
CBS US Open Overrun/How I Met Your Mother -R 1.6 4 5.200
CW America's Next Top Model -R 0.2 1 0.548
9:30PM CBS How I Met your Mother-R/ CBS Fall Preview 1.3 3 4.381
10:00PM NBC The New Normal -P 2.5 6  6.912
CBS Fall Preview/2 Broke Girls -R 1.4 4  4.799
ABC Castle -R 0.8 2  4.165
10:30 PM NBC Go On -R 1.8 5  4.972
CBS 2 Broke Girls -R/Mike & Molly -R 1.0 3  3.531

Via NBC Press Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.5/6 with an encore telecast; CBS's "Late Show with David Letterman," 1.8/5 with an encore; and ABC's combo of "Nightline," 2.7/6; and "Jimmy Kimmel Live," 1.2/4. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/3 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.4/2.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.



NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Roy

    @Mon Britney has the X Factor, XL Tina doesn’t

  • Memphis Bandit

    Yeah, I see where the Ravens and Cincy game was on.

    But Baltimore and Cincy aren’t the biggest markets.

    In the defense of tennis also, it was supposed to end at 6 p.m.

    So anyone looking for something to watch last night wouldn’t have known that the tennis was on with their guide. They would have had to actually, physically turn the channel to CBS hoping to see a rerun of how I met your mother.

    I just don’t see how people could love the Olympics so much, and not be interested in the drama of the tennis last night. It was riveting stuff.

  • senor chang

    4.1 is…not great, but it did grow substantially in its second hour (yes, almost all two-hour shows do, but a 1.5 point boost is pretty darn good). Perhaps the 8 o’clock hour was a bit busy? Not a bad start at all, though. If the show can hold in the high 3s to low 4s, that’d be more than good enough for NBC to build Revolution and the Tuesday comedies a little.

    Go On did pretty great at 10:30 for a repeat, and the New Normal got a decent start. We’ll see how they do tomorrow.

    personal predictions:
    Voice: 4.0
    Go On: 3.6
    New Normal: 2.4

    who knows.

  • CrimTV

    Love it how before the Voice came around, everyone was saying ‘oh a 2.0 is really good, oh a 2.5 is really good’ and The Voice now gets a 4.1 on NBC and everyone is saying it’s terrible, lol, even if it dropped to a 2.5 it would still be good for the network.

  • adanskiiii

    Many people I know knew The Voice was on but decided to watch MNF instead since they know they can watch it online. So yes I do think MNF can steal the chuck on anyone’s audience.

  • Billy

    Britney Spears will give the X Factor a ratings bump for a week or two and then it will settle in to about where it should be.

  • PHIL

    The major problem with The Voice is that they are yet to have a success story. The premise of the show is to find people who can sing and then turn the winner into a superstar. The Voice will soon get like ANTM, a pointless show.

  • thesnowleopard

    A 2.5 isn’t that bad. NBC shows have premiered worse, even in the overnights.

    A lot will depend on what the show sinks to over the course of the season, but it’s hardly dead in the water right away.

  • http://tvbythenumbers.com Robert Seidman

    I just don’t see how people could love the Olympics so much, and not be interested in the drama of the tennis last night. It was riveting stuff.

    because the Olympics is an event for the MASSES, and the four annual Tennis major championships simply aren’t – they never have been but it’s made worse because this isn’t a great period for mens’ tennis in the U.S.

    your comment is not dissimilar from saying “there’s always great drama in football, especially in the playoffs, I can’t believe ~100 million more people watched the Super Bowl than the NFC championship!

  • John A

    I thought Fox would be higher. Maskedscheudlar was mocking NBC numbers fox didnt do that well.

  • senor chang

    Not having very many success stories didnt stop The Biggest Loser from being a hit for over ten cycles.

  • RyanCanada

    i want The Voice to fail, and i want the new normal to succeed

  • PHIL

    @Memphis Bandit Tennis is a boring game, just people hitting a ball back and forth.

  • Ultima

    @Memphis Bandit
    So it looks like the tennis got a 1.7.

    No, it doesn’t. Try actually reading the red, italicized part.

  • Sam

    Britney fans need to put a lid on it.

    Britney is not the same Britney from 10 years ago. Just look at the album sales of her last two projects and you’ll see. She’s going to cause a small up-tick for the X-Factor premiere but facing “The Voice,” i don’t know what kind of numbers you guys are expecting? It will probably be in the 4’s as well.

    I’m stating to think these singing competition shows are better off in the Winter. As you can see “The Voice” still scored 12 million viewers despite a lower demo. In the winter, 12 million viewers would’ve given “The Voice” a 5.0 demo. Young viewers are more likely to watching during the Winter/Spring than they are in the fall, as it’s back to school and so on.

  • PinoyTvCritic

    The ratings of The Voice is actually great considering how it peaked to 4.7 in 9:30 PM…that will be provide a good lead-in for Revolution next week.

  • Potato

    Ummmmmmmm what? Almost no show last year got above a 4. Almost no show on NBC even got above a three! I’m not saying these are great ratings, but there’s a middle ground between being insanely successful and a total failure.

  • Amy

    There is a difference between shows like the Voice and say shows like Grimm. Grimm is a genre sci-fi cult show. One does not expect Grimm to get high numbers especially at this stage since the show has a mythology and a story arc that maybe tough to get into it in season 2. The Voice on the other hand is a reality show and it has higher expectations. You can’t seriously be expecting that Grimm/other drama on NBC have to get the same ratings as The Voice. 4.1 for The Voice is low.

  • PHIL

    @senor chang With TBL loser you can see the results. The contestants were losing weight, with The Voice not one singer has entered the Billboard top 10

  • steve

    @haha you epect the x factor to add a 2.0 to its ratings not a chance imho. Id be amazed if it topped a 5.0

© 2015 Tribune Digital Ventures