Updated: How Will 'The X Factor' Season 2 Premiere Fare Tonight Against 'The Voice'?

Categories: 1-Featured,Broadcast TV

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September 12th, 2012


UpdateThe X Factor earned a preliminary 3.3 adults 18-49 rating between 8-10p and The Voice drew a 3.3 adults 18-49 rating from 8-9p, however, head to head from 8-9p, The Voice won out 3.3 vs. 2.7.

The X Factor is premiering tonight on FOX, but in an interesting twist, The Voice will be competing directly with the recently re-vamped talent competition for its first hour. Will this hurt The X Factor, or do Britney Spears, Simon Cowell and co. have enough of an edge to hold their own? Cast your vote and tell us about it in the comments!

Handicapping Info: Last year’s two-hour premiere on Wednesday, September 21, 2011 averaged a 4.4 adults 18-49 rating and 12.49 million viewers, and the finale drew a 3.8 A18-49 and 12.59M viewers.


  • Person of Interest – TV’S #1 NEW DRAMA

    As i said tomorrow half of the people in this site will look very dump and stuped and other half will laugh louder. Just not sure yet which half will be smart one and which will take clown role.

    Ok, i will say the voice 3.2 x factor 4.1

  • Raykov

    I say 4.7 for The X-factor and 3.5 for The Voice

  • Dario

    8 PM

    The Voice – 3.7
    X Factor – 4.8


    X Factor – 6.2

  • Baqinardo

    4.4 – 4.6 for 2 hrs.
    Might be slightly higher due to curiosity how Britney will do.
    But after that, same old, same old.
    For The Voice i’ll go with 3.7.

  • Dillan

    I’m going with 5.1. Britney and Demi will bring in A LOT of viewers. I think people are under-estimating the power they are going to bring to the ratings of this show, especially Britney.

  • Person of Interest – TV’S #1 NEW DRAMA

    Come on guys…i was thinking 15 minutes and again was alone. fair play….don’t be shy say what you think.

  • HT

    Enough of these ridic singing competitions. X-Factor is failing fast in it’s 8th year in the UK. It was considered a mild failure last year. How often does a show that had to totally revamp itself pull it off in season 2? Simon Cowell stretched himself too thin. He should go enjoy his millions and leave us alone.

  • Dirty Mistress

    The Voice – 6.19 and a 1.8

    The X Factor (8pm) – 23.65 and a 10.4
    The X Factor (9pm) – 31.20 and a 13.3

  • Penny

    4.4 – 4.7

  • Penny

    @HT u mean it’s 9th year haha

  • samunto

    X Factor 3.4 at 8pm The Voice 3.9. 4.5 at 9pm

  • Greg

    I believe at least for today The X Factor will be the winner. People will want to sample the show just to see how Britney and Demi are as judges.

    After that, The Voice seems to me like the more stablished show of the two.

  • Max

    @HT considered a mild failure by who?
    The thing that annoys me is The Voice basically stole the premise from The X Factor UK version. Their lack of being able to produce a star shows how irrelevant it is.

  • Dirty Mistress’ Young Nephew

    My Aunt told me to comment about how well X Factor is going to do, or else she’ll punish me with leather whips and nipple clamps. So I’ve got to say X Factor will bomb. *gets whipped* oooooh yeah.

  • RG-X

    X Factor (4.0+) Will beat Voice(3.6+) tonite b/c of curiosity for Britney Spears

    …plus Voice has ran 2 nites already and it appears the ratings are set for the first leg of the season.

  • RG-X

    Second hour of X Factor could pop a 5.5 when Voice ends.

  • Alex

    I don’t see how The X Factor is convincingly above a 4 tonight.

    People can roll out the Britney hype all they want but I just don’t see any convincing reason to believe that Britney Spears is a big enough draw to overcome everything that’s counting against The X Factor tonight. Audiences didn’t appear to connect with the show or the format last year. Its launching slightly earlier in the year with a much smaller promotional budget. Judging by its own performance last year along with the performances of American Idol and The Voice since not to mention Duets, The Next, America’s Got Talent and So You Think You Can Dance audience interest in these big reality talent competitions seems to be waning. And on top of all of that its going to have competition from The Voice and perhaps less worryingly America’s Got Talent (although that’s the final so you’d expect some uplift). Those are two shows with obvious and sizeable audience overlap with The X Factor.

    It just seems to me that people seem to be placing a hell of a lot of faith in Britney Spears to work an unprecedented amount of magic.

    If we were to take The Voice and America’s Got Talent out of the equation then I’d expect The X Factor to be level or slightly up on last years debut but we can’t do that. I think it’ll be down and I think that was the whole point of NBC’s scheduling. They want to knock The X Factor right out of the gate and I think it’ll work. Its going to damage The Voice in the process but they’ll have to live with that.

    The X Factor averages a high 3 across two hours. A low 3 or high 2 during the 8PM hour.
    The Voice averages a high 2 or low 3 in the 8PM hour. America’s Got Talent gets a mid-low 2 in the 9PM hour.

    Fox and NBC both walk away losers.

  • Kave

    The Voice’s episode last night was very weak, so I think people will be more willing to try other things.

    X Factor had rave reviews for the first episode, so I expect it to build throughout the program from word of mouth.

  • Bee

    it will do well. it’s got brit + ABC’s block in repeats. but hopefully just in the 5.0 range. need these gimmicky reality shows to stay low.

  • Jack S

    Britney brought series highs to HIMYM (at the time) & Glee so I’m expecting it to premiere higher than last year but either way, it will beat The Voice and should go up at 9pm after that ends.

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