More Than 105 Million Fans Tune In on Kickoff Weekend

Categories: Network TV Press Releases

Written By

September 12th, 2012

via press release:

 

MORE THAN 105 MILLION FANS TUNE IN

ON KICKOFF WEEKEND

 

Kickoff Weekend Games 3 of 6 Most-Watched Non-Olympic TV Shows

Since Super Bowl XLVI

 

Steelers-Broncos on NBC Highest-Rated Sunday Night Football Game Ever

 

NFL Games Top Ratings in All 30 NFL Markets

 

NFL Network& NFL Digital Media Post Opening Weekend Records

 

Beginning with the Wednesday night NFL season opener, viewers across the country got Back to Football and tuned into NFL games and visited NFL digital media properties in record numbers.

 

A total of 105.9 million fans tuned into Kickoff Weekend games (Sept. 5-10) on CBS, ESPN, FOX and NBC to mark the third consecutive Kickoff Weekend with a total reach exceeding 105 million viewers.

 

Also for the third consecutive season, three Kickoff Weekend game telecasts topped 23 million average viewers -- NBC Sunday night game (Steelers-Broncos, 27.6 million), FOX national game telecast (mostly 49ers-Packers, 26.4 million) and the NBC Wednesday Kickoff game (Cowboys-Giants, 23.9 million). Those telecasts rank as three of the six most-watched non-Olympic programs among all television shows since Super Bowl XLVI.

 

Below are additional records and highlights from Kickoff Weekend.

 

NATIONAL

 

·         NBC’s Sunday Night Football opener (Steelers-Broncos) posted the highest rating ever for a Sunday night game (16.5). The average of 27.57 million viewers for Steelers-Broncos ranks second in NBC Sunday night history (27.62 million viewers for Cowboys-Giants on Jan. 1, 2012).

 

·         With 26.4 million average viewers, the FOX national telecast (mostly 49ers-Packers) posted its second-best Kickoff Sunday ever (28.0 million for Packers-Eagles in 2010).

 

 

 

LOCAL

 

·         NFL games ranked first in all 30 NFL markets for the fourth consecutive Kickoff Weekend. NFL games also topped the ratings in 55 of Nielsen’s 56 metered markets -- up from 53 of 56 metered markets in 2011. In addition, the second-highest rated show in 29 of the 30 NFL markets was also NFL programming.

 

·         Four teams delivered record-setting ratings for season-openers in their home markets led by Baltimore (40.9 rating) followed by San Diego (37.8), Seattle (27.5), and the Super Bowl XLVI champion New York Giants (20.0).

 

·         Five clubs (Denver, San Francisco, Pittsburgh, San Diego and Seattle) posted local ratings increases of more than 20 percent for Week 1.

 

 

NFL NETWORK & NFL DIGITAL MEDIA

 

·         NFL Network posted its best-ever Kickoff Sunday viewership with an average of 307,000 viewers tuning for the debut of the new First on the Field at 7:00 AM ET, plus NFL GameDay Morning, NFL GameDay Highlights and NFL GameDay Final.

 

  • NFL Digital Media properties, including NFL Mobile from Verizon, saw a 38 percent increase in visits for the 2012 NFL Kickoff Weekend.

 

  • Mobile specific properties, including NFL Mobile from Verizon, had an 83 percent increase in user visits and a 59 percent increase in time spent.

 

Following is the list of all 30 NFL markets where football was the top-rated program for the week of Sept. 3-9:

 

Week of 9/3 – 9/9  

 

HH

HH

RTG

Market Game

Date

RTG

SHR

Rank

Pittsburgh Steelers at Broncos

9/9/2012

50.3

70

1

Milwaukee 49ers at Packers

9/9/2012

47.3

71

1

New Orleans Redskins at Saints

9/9/2012

45.6

67

1

Denver Steelers at Broncos

9/9/2012

44.6

68

1

Dallas Cowboys at Giants

9/5/2012

34.0

50

1

Kansas City Falcons at Chiefs

9/9/2012

33.6

62

1

Boston Patriots at Titans

9/9/2012

33.5

60

1

Indianapolis Colts at Bears

9/9/2012

31.9

55

1

Minneapolis Jaguars at Vikings

9/9/2012

30.2

66

1

Buffalo Bills at Jets

9/9/2012

28.7

51

1

Chicago Colts at Bears

9/9/2012

28.1

57

1

Cleveland Eagles at Browns

9/9/2012

27.5

53

1

Seattle Seahawks at Cardinals

9/9/2012

27.5

57

1

Nashville Patriots at Titans

9/9/2012

27.4

49

1

Detroit Rams at Lions

9/9/2012

25.1

52

1

Philadelphia Eagles at Browns

9/9/2012

24.9

47

1

Charlotte Panthers at Bucs

9/9/2012

24.6

42

1

Washington, DC Redskins at Saints

9/9/2012

24.5

51

1

Jacksonville Jaguars at Vikings

9/9/2012

23.0

38

1

San Diego Steelers at Broncos

9/9/2012

22.7

37

1

Houston Dolphins at Texans

9/9/2012

22.2

44

1

Phoenix Seahawks at Cardinals

9/9/2012

21.9

41

1

Baltimore Steelers at Broncos

9/9/2012

21.9

34

1

Cincinnati Steelers at Broncos

9/9/2012

21.5

34

1

San Fran-Oakland 49ers at Packers

9/9/2012

20.9

50

1

New York Cowboys at Giants

9/5/2012

20.0

29

1

St. Louis Rams at Lions

9/9/2012

19.3

41

1

Atlanta Falcons at Chiefs

9/9/2012

18.5

38

1

Tampa Steelers at Broncos

9/9/2012

17.5

31

1

Miami Dolphins at Texans

9/9/2012

13.5

29

1

 
  • Martin

    Thinking maybe you should change the title that appears on the side column and before you click on the link, doesn’t look as impressive.

  • The New Failure

    A good start to the season for the NFL as the local numbers look really good. 14 markets were over 25.0 locally.

© 2014 Tribune Digital Ventures