'GMA' is #1 for the Week: Posts First Back-to-Back Demo Wins Over NBC's 'Today' in 17 Years

Categories: Morning News TV Ratings,Press Releases

Written By

September 13th, 2012

via press release:

“GMA” is #1 for the Week:

Posts First Back-to-Back Demo Wins Over NBC’s “Today” in 17 Years


For the 2nd Consecutive Week, “GMA” Posts Historic Total Viewer and A25-54 Margins Over “Today”


“GMA” on Top in 9 of Last 11 Weeks


“GMA” Grows Year-to-Year Among Total Viewers and A25-54

While “Today” Declines Double-Digits



ABC News’ “Good Morning America” won the week of September 3, 2012, standing as the No. 1 morning newscast in both Total Viewers (5.199 million) and Adults 25-54 (1.925 million) for the 2nd week in a row, according to Nielsen Media Research.  In the process, “GMA” scored its first back-to-back news demo wins over NBC’s “Today” in 17 years – since w/o 9/4/95 and w/o 9/11/95.  In addition, “GMA” ranked No. 1 in Total Viewers for the 4th consecutive week and in 9 of the last 11 weeks overall (behind “Today” only during the 2 weeks of the Olympics). Additionally, Goodmorningamerica.com on Yahoo! is the dominant morning news website leading NBC’s Today.com by millions of pageviews and unique users.  In July 2012, 24 million people visited Goodmorningamerica.com on Yahoo!.


“GMA” outperformed “Today” (4.404 million and 1.842 million, respectively) by +795,000 Total Viewers and +83,000 Adults 25-54.  “GMA’s” Total Viewer margin over “Today” was its 2nd largest, behind only the previous week’s (+883,000 on w/o 8/27/12), since it first beat the NBC program in April to snap “Today’s” 852-week streak.  In fact, in the last 2 weeks, “GMA” has turned in its 2 largest Total Viewer margins over “Today” in more than 18 years – since w/o 5/16/94.


“GMA” swept “Today” during the week by topping the NBC program in all 4 head-to-head regular telecasts in Total Viewers (Tues: +844,000, Wed: +812,000, Thurs: +907,000 and Fri: +617,000,) airing the Top 4 most-watched telecast of the week.   “GMA” has  beaten “Today” for 18 straight days (8/14 – 9/7/12 – regular telecasts), posting “GMA’s” longest stretch of consecutive single-day Total Viewer wins in more than 17 years – since a 19-day streak from 4/26 – 5/22/95.


In addition, GMA” beat “Today” in 3 of 4 regular telecasts of the week in Adults 25-54 (Tues: +115,000, Wed: +211,000 and Fri: +46,000).  Further, for the 3rd week in a row, “GMA” aired the week’s No. 1 morning telecast (Tuesday – 9/4/12) in both Total Viewers (5.291 million) and Adults 25-54 (2.001 million).


“GMA” built on its year-ago marks (4.715 million and 1.789 million, respectively, on w/o 9/5/11) for the 2nd week running in Total Viewers (+10%) and Adults 25-54 (+8%).   In contrast, NBC’s “Today” (-19%/-24%) and “CBS This Morning” (-12%/-18%) each dropped by double-digits year to year.


Season to date, “GMA” has cut its gaps with “Today” by more than half in both Total Viewers (-62%) and Adults 25-54 (-52%) versus its year-ago season gaps.  “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewers (283,000) and Adult 25-54 (336,000) – since the 1994-95 Season.


Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -5%/-10%, respectively; CBS’ “This Morning:” -6%/-8%, respectively).  “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.


“GMA” towered over “CBS This Morning” by triple-digits in both Total Viewers (+137%) and Adults 25-54 (+138%).


*NOTE:  Due to the Labor Day Holiday, ABC's, CBS' and NBC's Monday telecasts (9/3/12) were coded as specials and excluded from the weekly average.

  • Moses Reepe

    The CBS This Morning show died with the departure of Erica Hill who was the breath of fresh air that the network and the show’s producers seemed to have been looking for. Now it appears that CBS is keeping her in the same box once occupied by Walter Cronkite. I assume that she simply wasn’t old enough for the network, and that she’ll return when she turns 82 years of age.

  • Deanna Lawson

    I liked the show better when Erica Hill was there. Norah O’Donnell has a haughty look like she is saying Bow In my Presence; don’t you know you are in the presence of royalty. Much too arrogant!

  • ohiogirl

    Norah O’donnell is doing a great job on CBS This Morning. She is always informed on every subject, and isn’t intimidated or afraid to go ‘off the script’ to ask difficult questions . She has had a long and exemplary career with MNBC News, especially covering political campaigns. What may appear as ‘haughtyness’ is simply confidence. Men aren’t called arrogant or haughty when they are intelligent, well-informed and speak their mind. I like Erica Hill, but I think Norah is a better co-host with Charlie Rose and his interviewing style and the format CBS has chosen. Erica would be better in a setting more like GMA, Today, or a cable show like Fox & Friends.

  • JackDaddy

    CBS This Morning is my choice, although not thrilled that Erica Hill seemed to get the same treatment as Ann Currie did at Today. It is, in my opinion, the smartest of the morning shows. CBS This Morning or GMA, but I absolutely will not watch Today.

  • Rebecca

    I started watching GMA after NBC Today replaced Ann Curry. She was the only journalist left on that show. I have been impressed with GMA they give the news in the morning not some fluff or gossip out of Hollywood. I will stay with GMA and I have encouraged my family and friends to switch to it for real news in the morning.

  • Suzanne

    I will never watch Today show again unless they get rid of matt and savannah. I do miss Al! Ann was so sweet!

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