Updated: TV Ratings Wednesday: 'The Voice' Beats 'The X Factor' In Its Time Period, 'Big Brother' Dips + 'Guys With Kids'

Categories: '

Written By

September 13th, 2012


Adults 18-49: Rating/Share 3.3/10 2.7/8 1.5/5 1.5/5 0.9/3 0.3/1
Adults 18-34: Rating/Share 3.0/11 2.1/7 1.5/5 0.8/3 0.6/2 0.3/1
Total Viewers (million)  8.420 8.927 3.650 6.056 3.025 0.814


FOX was the number 1 network with adults 18-49, but NBC won with total viewers.

Update: in time zone adjusted fast nationals (basically, finals) The X Factor was adjusted up to a 3.4 adults 18-49 rating  between 8-10p. We won't see any adjustments for the other networks until the finals. Update 2: The Voice was also adjusted up a tenth to a 3.4 adults 18-49 rating in the final national numbers.

On FOX, the premiere of The X Factor earned a 3.3 adults 18-49 rating, down considerably from last years premiere 4.4 18-49 rating. Your predictions were way too optimistic For those interested, during the common hour The X Factor and The Voice shared, The X Factor notched a 2.7, effectively giving The Voice the win for the 8PM hour.

On NBC,  The Voice scored a 3.3 adults 18-49 rating, down seven tenths from yesterday's 4.0 18-49 rating. America's Got Talent  earned a 2.9 18-49 rating, which is up from it's last Wednesday original's 2.2 rating and a season high for a Wednesday. The premiere of Guys With Kids earned a 2.2 adults 18-49 rating

On CBS, Big Brother garnered a 2.0, down a tenth from last week's 2.1 adults 18-49 rating.

On the CW, Oh Sit!  was even last week's 0.4 adults 18-49 rating.


Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.3 10 8.47
NBC The Voice 3.3 11 10.66
CBS Big Brother 2.0 6 6.12
ABC The Middle -R 0.9 3 3.71
CW Oh Sit! 0.4 1 0.93
8:30PM ABC Suburgatory -R 0.9 3 3.01
9:00 PM NBC America's Got Talent 2.9 8 11.01
ABC Modern Family -R 1.3 4 3.66
CBS Criminal Minds -R 1.2 3 5.62
CW Supernatural -R 0.3 1 0.70
9:30PM ABC Suburgatory -R 0.9 3 2.74
10:00PM NBC Guys With Kids 2.2 6 6.28
CBS CSI -R 1.3 4 6.43
ABC Revenge -R 0.6 2 2.51
10:30PM NBC The New Normal -R 1.4 4 3.931


Late Night Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/5. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/.4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • targetviewer

    The X-Factor was like watching a group therapy session played out on stage. Simon looks like he’s had cheek implants. The whole thing was disturbing.

  • RyanCanada

    Christina’s last album sold like 250k copies, britney’s went Platinum, and britney had a successful world tour last year, PS i went and loved it.

  • Remote Patrolled


    I can’t say for sure as who knows what the full costs of these shows are – but as a TV producer whose worked on tones of reality (and music) competition shows here’s my thoughts on X Factor costs:

    – Totally agree there’s little syndication money but IF the talent the show discovers hit it big (a big IF) I’m sure Fox get a cut in the short term at least.

    – Britney, Demi etc make good money but remember the ‘cast’ is small and they’re paid across a whole load of episodes (26 for season 1 I believe) and many are 2 hour eps. A top actor in a drama is making $500,000 an hour episode – so $11 million a season. Add in other top actors / supporting cast and the costs rack up big time.

    – Scripted shows also generally cost a lot of money to make – much more than unscripted. The opening X Factor ‘arena’ shows are expensive – but later eps are really cheap (the judges houses) which evens out the costs.

    – There’s also big sponsorship potential for these shows – much more so than scripted. A friend who worked on The Apprentice told me the NBC show is virtually free to air for the network as companies basically sponsor the show.


  • TrashSpitter98

    Britney says: I’m actually un…com…fort…able… with you starting at me right now…

    Christina says: I can scream so loud that you’ll be convinced it’s actual singing talent, when in reality, I’m just shouting in your face…

    2 crap shows, which one will win? No one cares.

  • Tony ^_^

    “X-Factor” really UNPERFORMED! :o

    Britney fans, X-Factor fans and FOX are probably upset/wondering what went wrong…

  • mattfitz

    Its not gonna get the bump it needs Chicago verses Green Bay is gonna draw big numbers in Chicago area market

  • Ashley

    Regardless of The Voice episode….i am totally shocked at X Factors numbers…i mean….it couldnt even do +10 million ? what will happen once CSI, Greys’s return who on average have a a strong and consistent fan base and ratings…Britney Spears clearly isn’t the crowd drawer she once was.
    Must say i am impressed with the Voice doing another +10 million. It seems to have a core audience that will stick with it!

  • Silvio

    @Remote Patrolled

    Last season Simon’s salary was $75 million. Obviously it includes some (or all) of license cost – but that alone amounted for $1.8 mil. per hour of program. So it was speculated an hour of TXF costs over $3 million, and maybe even $3.5 mil. per hour. And this season they have Britney and Demi, surely it increases costs.

    Yes, generally unscripted is cheaper than scripted. No, The X Factor is not a cheap show. My guess is it needs 2.5 season A18-49 average just to break even. And with 2.6 to 2.9 average it to either be cancelled (opportunity costs), either show to take big budget cuts.

    I admit I kind of make those numbers out of thin air – definitely cut-off may be lower than 3.0 (as you said, product placement income is significant for such a shows), and also it might be slightly higher (maybe license/judges costs are even higher).

  • Jason

    YAAAAAWWWWWWNNNNNN! Regarding the pitiful ratings for both the overhyped X-Factor and the over-exposed Voice, I believe Nelson from The Simpsons said it best:

    “HA! HA!”

  • TONY


    I highly doubt that even if The X Factor was a huge hit it would affect SUPERNATURAL’s 1.6 million or so viewers.. lol

  • zule

    Hahahahaha, Simon will soon be returning back to Blighty with his tail between his legs!

  • capslocke

    Big surprise here, next week (or likely tonight) we’ll see if it was a fluke based on The Voice competition. Cos if The X-Factor stays like this it I can’t see FOX renewing it, especially with Simon/ Britney’s salaries in tact.

    Guys With Kids will flop, but is anyone really surprised here?

    The real wonder is that Oh Sit! kept a 0.4 with all this competition!

  • USAmerica1st

    Shocker. I was wrong. The Voice rules! It stayed on the air, didn’t need to re-tool, and did what it does best. X-Factor took so much time getting going with time wasted showing the 4 stars arriving in their limos, instead of getting to the singers. And the $5 Million also did not impress the TV audience. Good try, Simon. Now bring Paula back and don’t compete against “like” shows.

  • Rifff Rafferty

    Christina’s last album sold like 250k copies

    That’s just because it didn’t have singles with such memorable, timeless refrains as “All I wanna do is f#ck your body.”

    But seriously, her next album will probably go platinum for obvious reasons. Look at Maroon 5. Their last record wasn’t doing a whole lot. Radio was ignoring them. (Not even Mutt Lange could do anything with the crap they gave him.) Then their douche frontman gets “The Voice” gig, and, BAM, they have a #1 hit with a track whose sheet music wouldn’t be fit to line a birdcage, their label tacks that #1 hit onto that record, and it’s platinum in a few months.

  • Charlie Sheen

    NBC in my opinion has turned into a more aggressive network their new leadership is better now. Moves like The Voice against The X-Factor was what made TV great back in the day, the competition factor. I am really digging that move but NBC better be careful about overexposing The Voice because I think Got Talent is down this year due to overexposure.

    I was reading a lot of comments on the other sites and people are thinking X-Factor is in some kind of trouble when its not. The show still peaked with a 3.9, FOX is not going to get rid of a show doing that great in the demo. I think X-Factor will perform just like it did last season once everything settles down. So people need to relax and calm down.

    Now I really liked Guys with Kids, I wasn’t expecting too much out of it but it surprised me. Like a lot of people were saying I enjoyed it over Go On and The New Normal. The show’s ratings were right in the range I had it at because I knew Got Talent was weaker in the demo this year so unlike those two comedies it was playing out of a smaller demo and actually retained a good percentage of it. The viewership was a let down though but I think the show will be fine if NBC moves it to Fridays, it might be DOA if they leave it on Wednesdays.

  • LOL

    thank god….get rid of demi and who cares if justin mentors in this show cause its ratings are terrible! yay! this show and AI are both sinking ships hooray!

  • Austin

    You guys are all so stupid. The X Factor ONLY flopped because NBC was a bitch and they put up The Voice. Did you even see The X Factor? It was so amazing.

  • bluejay72

    This feels like the year 2000 when everybody was rooting for Britney to win the Grammy for Best New Artist, and then here comes CHRSTINA AGUILERA who unexpectedly but deservedly snatched it from her! Lol!

    History repeats itself! I thought Britney’s X Factor’s gonna beat the crap out of Christina’s The Voice. Get over it! Nobody cares about Britney anymore! She judging those with REAL TALENT is an insanely laughable idea! HAHAHA!!! :D

  • Pierre

    “The Voice won the battle , but the X Factor will will win the war. Unfortunately, people like to talk too soon.”

    I like this statement a lot because I see X Factor outlasting The Voice in the long run. Once The Voice lose one of its judges and NBC overexposes that’s when that show goes downhill. X Factor has already adapted to having new judges without it really affecting the show. FOX doesn’t overexpose the show either.

    I feel the same with Guys with Kids too winning the long-term war against The New Normal, not sure about Go On just yet. Up All Night looked like the true winner last year until Whitney took over and we know what happened from there.

    In other words its too early for people to claiming victories.

  • MoHasanie

    Yikes, that’s bad for X factor. I honestly was predicting 5.0+ for the premiere. I suppose the only excuse I can think of for the low numbers for X factor, is that a lot of its potential audience (people who enjoy watching singing competitions) were watching The Voice. Sure people are getting tired of singing competitions, but still, many people still enjoy watching those types of shows. I’m quite shocked, especially with those total viewer figures; only 8.5 million… I was expecting close to 15 million. Fox will be quite disappointed. Makes me wonder how well Idol will do in the spring? It will have new judges, but Xfactor has proven that new judges don’t influence viewers decision to watch a show. I wonder how much money Fox is making from X factor?? $15 million for Britney, $1 million for Demi, and probably a lot for Simon. Maybe they should move it away from The Voice, since that show has proven that its still quite strong.

    NBC had a good night though. The Voice might be down, but it held up well against the competition. Smart move by NBC. AGT even held up well against The Xfactor.
    Guys With Kids however, didn’t do so well.

© 2015 Tribune Digital Ventures