Updated: TV Ratings Wednesday: 'The Voice' Beats 'The X Factor' In Its Time Period, 'Big Brother' Dips + 'Guys With Kids'

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September 13th, 2012


Adults 18-49: Rating/Share 3.3/10 2.7/8 1.5/5 1.5/5 0.9/3 0.3/1
Adults 18-34: Rating/Share 3.0/11 2.1/7 1.5/5 0.8/3 0.6/2 0.3/1
Total Viewers (million)  8.420 8.927 3.650 6.056 3.025 0.814


FOX was the number 1 network with adults 18-49, but NBC won with total viewers.

Update: in time zone adjusted fast nationals (basically, finals) The X Factor was adjusted up to a 3.4 adults 18-49 rating  between 8-10p. We won't see any adjustments for the other networks until the finals. Update 2: The Voice was also adjusted up a tenth to a 3.4 adults 18-49 rating in the final national numbers.

On FOX, the premiere of The X Factor earned a 3.3 adults 18-49 rating, down considerably from last years premiere 4.4 18-49 rating. Your predictions were way too optimistic For those interested, during the common hour The X Factor and The Voice shared, The X Factor notched a 2.7, effectively giving The Voice the win for the 8PM hour.

On NBC,  The Voice scored a 3.3 adults 18-49 rating, down seven tenths from yesterday's 4.0 18-49 rating. America's Got Talent  earned a 2.9 18-49 rating, which is up from it's last Wednesday original's 2.2 rating and a season high for a Wednesday. The premiere of Guys With Kids earned a 2.2 adults 18-49 rating

On CBS, Big Brother garnered a 2.0, down a tenth from last week's 2.1 adults 18-49 rating.

On the CW, Oh Sit!  was even last week's 0.4 adults 18-49 rating.


Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.3 10 8.47
NBC The Voice 3.3 11 10.66
CBS Big Brother 2.0 6 6.12
ABC The Middle -R 0.9 3 3.71
CW Oh Sit! 0.4 1 0.93
8:30PM ABC Suburgatory -R 0.9 3 3.01
9:00 PM NBC America's Got Talent 2.9 8 11.01
ABC Modern Family -R 1.3 4 3.66
CBS Criminal Minds -R 1.2 3 5.62
CW Supernatural -R 0.3 1 0.70
9:30PM ABC Suburgatory -R 0.9 3 2.74
10:00PM NBC Guys With Kids 2.2 6 6.28
CBS CSI -R 1.3 4 6.43
ABC Revenge -R 0.6 2 2.51
10:30PM NBC The New Normal -R 1.4 4 3.931


Late Night Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/5. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/.4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Tested

    I think Fox should be pretty pleased with this. NBC’s gamble of adding a 3rd night of The Voice may have dinged the X Factor debut, but it didn’t help the rest of their Wednesday night lineup. I think the fact Fox won the night in the demo has to make Fox pretty happy.

    I have tried to watch The Voice and find the talent to be very sub-par and the show just a jumbled mess to watch. X Factor was highly entertaining and I really liked the “no host” format.

  • thomas32

    I watched all of the four new comedies from NBC this year and I actually ended up enjoying Guys with Kids the best yet rates the lowest. I don’t think that trend will continue once Guys with Kids gets rolling and the other shows receive competition I think Guys with Kids will stand out.

  • rick

    The vast majority of viewers really don’t care that much about Britney or Christina. The truth is they hit their peaks of interest about 10 years ago. That may be sad, but it’s reality. YOUTH sells in American society.

  • Babygate

    The Voice is down from one day to the next, significantly. Honestly, cannot wait for it to go off the air. X Factor was not what I was hoping. Couldn’t get my attention. It was too hyped and ultimately, I guess people don’t care if it is Brittney sitting on the judge’s chair. Let’s see how long this lasts. The concept was unique with American Idol. But by now viewers fatigue is settling in…

  • Tony JJ

    I’m wondering if FOX has been on hold with hiring a host for the X Factor to see how ratings were which will definitely effect the salary for the host.

  • Remote Patrolled


    Cost of a host is minor in the grand scheme – unless they’re a big name

    Personally I thought the lack of a host really hurt the show… created all these horribly fake ‘reality’ scenes instead of Q&A’s

  • Bear

    America got talent, but not on this show. Get rid of that know it all stearns and the overused sharon. Keep howie get 2 other great judges and start looking for some real talent. This year was the worst you guys have ever brought forward.

  • rob60990

    I am absolutely shocked at how poorly the X Factor did, shocked! To be honest, even though I only watched the final half hour, I didn’t see Britney adding anything to this show. She mostly just sat there and said yes or no. Demi got really involved even though the girl looked like she just rolled outta bed.

    Simon must be hiding somewhere.

  • hi

    I dont like the fact that the singing shows keep changing their judging panel every single year and I’m happy to see it is starting to backfire. X factor actually did quite well last year but greedy Simon was not satisfied and decided to CHANGE EVERYTHING and now it has clearly backfired on him. I don’t remember X factor being under 9 million or even 10 million last year. And the demos were a lot higher too except maybe some result shows at the end of the season.

  • Networkman

    @Doug, I totally agree with you. NBC won the battle but they are losing the war. Once again, who cares that The Voice topped X-Factor last night. The real competition has not yet begun and now The Voice’s numbers are slipping fast because of oversaturation. Then when ABC and CBS begin to premiere there shows, all singing competition will be trouble. American Idol actually has a shot at being the number #1 singing competition again with The Voice hurting the momentum of X-Factor.

    Guys with Kids was ok. There were alot of jokes that fell flat. But as with the other new NBC comedies that premiered this week, it was watchable. I really liked Zach Cregger on this show. Anthony and Tempestt has great chemistry. I could watch a family show centered around just them.

  • Networkman

    I feel X-Factor should of kept Paula Abdul and then just added Brittney Spears to replace Nicole. I think we then would of saw higher ratings. People loved seeing Paula and Simon together.

  • Tony JJ

    @Remote Patrolled

    Rumors are Khloe Kardashian will be the host and I’m betting she doesn’t come cheap. (Obviously not Britney Spears $15 million expensive), but I bet she will get a few million dollars.

    But I agree with you. I think the lack of a host hurt the show too. All the drama between the contestants just seemed fake! Like the Kaci Newton girl and her sister. God I hope that was scripted because that was awful.

    They should of at least gotten a temporary host just for the auditions.

  • Cutty

    Based on the way Whitney surprised folks last year holding its own after a rough start on Thursdays when it actually had to anchor a lineup. I feel confident Guys with Kids will end going the same route but yes like everybody else is saying it needs to move to Fridays by the time Whitney premieres. Animal Practice is going to kill it.

    I actually think AP might start off decently, AP’s decline is gonna be the problem. I’d actually think Community would rather have Whitney’s lead-in than AP’s lead-in.

    Tough call but Greenblatt has improved the network this year.

  • Oliver

    Idol was the #1 reality competition last season, despite The Voice being inflated by the Super Bowl. It would be a shock if Idol didn’t end up being the highest rated reality competition again this season.

    I wouldn’t be surprised if Modern Family or TBBT overtake Idol as the #1 non-sports show on television this year, though.

  • Jason

    The X-Factor didn’t air it’s first hour in the San Francisco Bay Area–the channel displayed a note on the screen stating “This channel is currently not available…” and something else to that effect. It came back in the middle of the broadcast starting at 9PM. Would this have a huge affect to the ratings?

  • Lisa

    I don’t think most of you guys know what a bomb is. Saying X-factor bombed is just lol bad. It garnered similar share then the Voice. X-factor is here to stay. and Guarantee it out does it in future episodes. Plus NBC was shady anyway showing it 3 nights in a row. Knowing 2 weeks ago it was only gonna be for 2 days. Voice is scared and it showed.

  • http://tvbythenumbers.com Robert Seidman

    The Voice was also adjusted up a tenth to a 3.4 adults 18-49 rating in the final national numbers.

  • Holly

    Plus NBC was shady anyway showing it 3 nights in a row

    Because no other reality show has been on 3 times in one week….oh wait…

  • gerry

    can’t we cancel them all? haven’t we already found all the singers?

  • Pierre

    @ Lisa

    Exactly people don’t even know what a flop or bomb is but people are throwing it around like they know what it is. Don’t use a word if you have no idea what it means.

    Bombs and flops don’t receive a 3.9 in the demo. PERIOD!

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