Updated: TV Ratings Wednesday: 'The Voice' Beats 'The X Factor' In Its Time Period, 'Big Brother' Dips + 'Guys With Kids'

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September 13th, 2012


Adults 18-49: Rating/Share 3.3/10 2.7/8 1.5/5 1.5/5 0.9/3 0.3/1
Adults 18-34: Rating/Share 3.0/11 2.1/7 1.5/5 0.8/3 0.6/2 0.3/1
Total Viewers (million)  8.420 8.927 3.650 6.056 3.025 0.814


FOX was the number 1 network with adults 18-49, but NBC won with total viewers.

Update: in time zone adjusted fast nationals (basically, finals) The X Factor was adjusted up to a 3.4 adults 18-49 rating  between 8-10p. We won't see any adjustments for the other networks until the finals. Update 2: The Voice was also adjusted up a tenth to a 3.4 adults 18-49 rating in the final national numbers.

On FOX, the premiere of The X Factor earned a 3.3 adults 18-49 rating, down considerably from last years premiere 4.4 18-49 rating. Your predictions were way too optimistic For those interested, during the common hour The X Factor and The Voice shared, The X Factor notched a 2.7, effectively giving The Voice the win for the 8PM hour.

On NBC,  The Voice scored a 3.3 adults 18-49 rating, down seven tenths from yesterday's 4.0 18-49 rating. America's Got Talent  earned a 2.9 18-49 rating, which is up from it's last Wednesday original's 2.2 rating and a season high for a Wednesday. The premiere of Guys With Kids earned a 2.2 adults 18-49 rating

On CBS, Big Brother garnered a 2.0, down a tenth from last week's 2.1 adults 18-49 rating.

On the CW, Oh Sit!  was even last week's 0.4 adults 18-49 rating.


Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.3 10 8.47
NBC The Voice 3.3 11 10.66
CBS Big Brother 2.0 6 6.12
ABC The Middle -R 0.9 3 3.71
CW Oh Sit! 0.4 1 0.93
8:30PM ABC Suburgatory -R 0.9 3 3.01
9:00 PM NBC America's Got Talent 2.9 8 11.01
ABC Modern Family -R 1.3 4 3.66
CBS Criminal Minds -R 1.2 3 5.62
CW Supernatural -R 0.3 1 0.70
9:30PM ABC Suburgatory -R 0.9 3 2.74
10:00PM NBC Guys With Kids 2.2 6 6.28
CBS CSI -R 1.3 4 6.43
ABC Revenge -R 0.6 2 2.51
10:30PM NBC The New Normal -R 1.4 4 3.931


Late Night Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/5. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/.4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Tom

    Oof, 2.7 for the hour of XF opposite The Voice? The new judges did not justify their pay rates, and you really have to wonder what sort of budget XF gets next year.

    2.2 for GWK doesn’t impress either, though we’ll see if anyone wants to sit through The Neighbors on a weekly basis.

  • Sam

    Shouldn’t “The Voice” be on top of the X Factor though on the table? I know this website HATES NBC but come on, don’t try to make it seem like The X Factor won. The Voice BEAT it in the hour it was on and got more viewers, yet you put The X-Factor on top of the Voice?

    Someone is getting paid by NewsCorp.

  • Liam

    @ABC Hater

    Yeah, The Voice should be in frst place in the 8pm slot. It had the same demo ratings as X Factor but a larger share which means The Voice wins the night and its timeslot.

    And the X Factor is doing really bad. We will have to see how the ratings go tonight to see if it will drop or rise

  • Clarke

    WOW. That is hilariously bad for the X Factor. America is sick of the constant onslaught of singing competitions. I for one couldn’t be happier it bombed.

    I actually liked Guys With Kids. Sure, it was cheesy but it felt like a TGIF type show from the 90’s – something the whole family could enjoy. A 2.2 isn’t too great, but I think the show could thrive on Fridays.

  • battye

    Shouldn’t NBC be at the top of the chart. Higher share, higher total viewers. Give the tie-breaker to NBC!

  • Tony

    Under 9 million too! People are just tired of the singing competitions!

  • were123

    ^My previous comment had some typos.
    I meant that I’m not sure if the show will be back next year (X Factor) as they are spending a lot of money on Britney and Lovato. But it could grow next week, when it doesn’t face The Voice

  • Dennis

    The Voice 10 Million + for 3 nights in a row is amazing….NBC must be delighted

    X Factor flopped but it might increase tonight

  • s0303

    ha ha…people thought it would break a 6…guess they just wasted a bunch of money on brittany spears :)

  • Deeplakes

    How about BB!….. held up well against the Voice & XFactor!

  • Wat


    I’m sorry, but people were predicting the end of The Voice. I can’t believe Simon got his ass handed to him and all those praising X Factor were shamed.

    How embarrassing. Next time, watch your mouths! HAHAHAHA.

  • RyanCanada

    @GStar You need a therapist

  • Oliver

    Ouch for X Factor. Guys With Kids doesn’t look far off DOA to me.

  • Remote Patrolled

    I honestly thought X Factor would beat The Voice – but I knew the latter would damage the former in the ratings. And the Talent finale would have hurt too.

    However you spin it X Factor did bad last night – way down on last year! Cowell is not gonna be happy.

    It might uptick tonight – but the damage will have been done!

    I thought the second hour of X Factor was decent but the first hour was horrible. Over-produced, fake, lack of talent. They should NEVER have had that ridiculous, clearly acting guy who insulted Demi go second.

    Guys With Kids – I think we all saw that coming!

  • Dennis

    Guys with Kids Flopped

  • CrimTV

    I love it how everyone was saying on Monday that The Voice and The New Normal were flops and that TXF would be so much bigger. :)

  • battye

    To the people saying America is sick of singing shows, remember nearly 20 million people were watching X Factor and The Voice combined. Throw in another 10 million for America’s Got Talent – which has some singing doesn’t it? – and I’d say the format is going pretty strong.

  • rick

    Does anybody really care what Britney Spears has to say in 2012? For that matter, most of the country has lost interest in these meaningless singing contests, with “judges” telling contestants they are “stars”. American Idol DID have that kind of power up until around 2006 before the novelty wore off and the clones popped up. These shows are on their way to being niche reality shows with no giant audiences anymore.

  • HB

    Ouch for Xfactor

  • Michael

    Britney has aged terribly. When they did close-ups of her face, my goodness! She had dark circles around her eyes, biting her nails throughout the audition process, bad acne around her mouth area, etc. Other than that, she was actually surprisingly lively. Also, wow X Factor is so overly dramatic, it takes away from the talent and auditioning process.

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