Updated: TV Ratings Wednesday: 'The Voice' Beats 'The X Factor' In Its Time Period, 'Big Brother' Dips + 'Guys With Kids'

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September 13th, 2012


Adults 18-49: Rating/Share 3.3/10 2.7/8 1.5/5 1.5/5 0.9/3 0.3/1
Adults 18-34: Rating/Share 3.0/11 2.1/7 1.5/5 0.8/3 0.6/2 0.3/1
Total Viewers (million)  8.420 8.927 3.650 6.056 3.025 0.814


FOX was the number 1 network with adults 18-49, but NBC won with total viewers.

Update: in time zone adjusted fast nationals (basically, finals) The X Factor was adjusted up to a 3.4 adults 18-49 rating  between 8-10p. We won't see any adjustments for the other networks until the finals. Update 2: The Voice was also adjusted up a tenth to a 3.4 adults 18-49 rating in the final national numbers.

On FOX, the premiere of The X Factor earned a 3.3 adults 18-49 rating, down considerably from last years premiere 4.4 18-49 rating. Your predictions were way too optimistic For those interested, during the common hour The X Factor and The Voice shared, The X Factor notched a 2.7, effectively giving The Voice the win for the 8PM hour.

On NBC,  The Voice scored a 3.3 adults 18-49 rating, down seven tenths from yesterday's 4.0 18-49 rating. America's Got Talent  earned a 2.9 18-49 rating, which is up from it's last Wednesday original's 2.2 rating and a season high for a Wednesday. The premiere of Guys With Kids earned a 2.2 adults 18-49 rating

On CBS, Big Brother garnered a 2.0, down a tenth from last week's 2.1 adults 18-49 rating.

On the CW, Oh Sit!  was even last week's 0.4 adults 18-49 rating.


Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.3 10 8.47
NBC The Voice 3.3 11 10.66
CBS Big Brother 2.0 6 6.12
ABC The Middle -R 0.9 3 3.71
CW Oh Sit! 0.4 1 0.93
8:30PM ABC Suburgatory -R 0.9 3 3.01
9:00 PM NBC America's Got Talent 2.9 8 11.01
ABC Modern Family -R 1.3 4 3.66
CBS Criminal Minds -R 1.2 3 5.62
CW Supernatural -R 0.3 1 0.70
9:30PM ABC Suburgatory -R 0.9 3 2.74
10:00PM NBC Guys With Kids 2.2 6 6.28
CBS CSI -R 1.3 4 6.43
ABC Revenge -R 0.6 2 2.51
10:30PM NBC The New Normal -R 1.4 4 3.931


Late Night Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/5. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/.4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • adanskiiii

    So people say that Guys With Kids did good with a 2.2 rating and The New Normal is doing bad with a 2.5? Wow. People just love to hate on successful shows.

  • S-

    *according to Nielsen

  • Hubert

    And this is an awesome news for modern family and tbbt – even less competition than last year.

  • LOL

    omg!!!!!!!!!!!!!!!! Everyone said the X Factor was going to beat The Voice. This is amazing. The ratings for the x factor are even down from last year?!! Wow…

  • Alex

    The Voice doing pretty much exactly what I expected opposite The X Factor.

    The X Factor’s first hour was a little weaker than I’d expected and that dragged its overall average a little lower than I’d expected but it was more or less in line with what you could realistically expect all things considered. It’ll be interesting to see how episode two does tonight. The second hour shows a sizeable increase as soon as The Voice finished will that audience stick around for episode two? Should be fun.

    America’s Got Talent was a little stronger than I expected. All in all I think NBC can walk away from 8-10PM happy. Fox not so much. 10PM is a different matter for NBC. 2.2 isn’t a good sign of things to come with Guys with Kids. It always looked like NBC’s weakest new comedy and its pretty much lived up to that billing. It will however be interesting to see how The New Normal brigade react to that number. Its just shy of what Normal did on Monday out of a much bigger lead-in so…

  • sara881

    Under 9 million too! People are just tired of the singing competitions!

    I don’t think so. At 8.00 pm yesterday 19 million Americans watched singing competions.

  • Al

    Wow…. I expected big numbers. What a shame since X-Factor is probably my favorite singing show now. Great second season opener.

  • Mon

    So happy for NBC! Take that bullies! Happy for The Voice. This head-to-head might happen only once a year but a victory still.

  • Joe

    Guys with Kids is dead.

    The Voice and X Factor are going to kill each other this fall, and possibly take Idol down with them. There’s some serious singing competition oversaturation going on.

  • DKD

    Great reality check for those who think Britney Spears matters.

  • Person of Interest – TV’S #1 NEW DRAMA

    Now new NBC guys look like very smart and qualified. They first do this online ‘thing’ with their shows pilots(may be hert pilot ratings but at least for now looks like stronger all season long ratings), than the voice move. And olympics was success too.

    I was surprise how can this happen. Unreal low x factor rating. Unreal.

    If i am NBC boss will move The voice IMMEDIATELY against x factor. And will destroy x factor.

  • Michael

    So Nicole Scherzinger is more of a draw than $15-million pay check Britney Spears?

    Someone at FOX is getting fired.

  • Matt

    Why does everyone hate Simon Cowell. In my opinion, he is the only one with some real credibility. He has been in the business for a long time, has the most judging experience, and is the only judge not to sugarcoat a bad singer. However, everyone is happy he did badly. Oh America….

  • alex

    NBC is the big winner after all!! THe Voice is the #1 show already and it’s the third season wow!!! i guess the chemistry between the talented judges has helped it a lot. Well done guys!

  • James Klatt

    My prediction is coming true. X Factor WILL be cancelled after this season.

  • Phill


  • Minky

    X-Factor flopped, not even trainwreck Britney could save it!

    Xtina wins, The Voice is renewed through 2016!

  • dantas

    I hope American Idol returns low. Like barely over 5.0. I love Mariah Carey but these singing shows need to go ASAP!

  • Ayrton

    I really don’t believe that The Voice was better than The X Factor :o

  • John A

    The Voice and X Factor do share a big audience. 3.3 i still cant believe it was that low

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