Updated: TV Ratings Wednesday: 'The Voice' Beats 'The X Factor' In Its Time Period, 'Big Brother' Dips + 'Guys With Kids'

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September 13th, 2012


Adults 18-49: Rating/Share 3.3/10 2.7/8 1.5/5 1.5/5 0.9/3 0.3/1
Adults 18-34: Rating/Share 3.0/11 2.1/7 1.5/5 0.8/3 0.6/2 0.3/1
Total Viewers (million)  8.420 8.927 3.650 6.056 3.025 0.814


FOX was the number 1 network with adults 18-49, but NBC won with total viewers.

Update: in time zone adjusted fast nationals (basically, finals) The X Factor was adjusted up to a 3.4 adults 18-49 rating  between 8-10p. We won't see any adjustments for the other networks until the finals. Update 2: The Voice was also adjusted up a tenth to a 3.4 adults 18-49 rating in the final national numbers.

On FOX, the premiere of The X Factor earned a 3.3 adults 18-49 rating, down considerably from last years premiere 4.4 18-49 rating. Your predictions were way too optimistic For those interested, during the common hour The X Factor and The Voice shared, The X Factor notched a 2.7, effectively giving The Voice the win for the 8PM hour.

On NBC,  The Voice scored a 3.3 adults 18-49 rating, down seven tenths from yesterday's 4.0 18-49 rating. America's Got Talent  earned a 2.9 18-49 rating, which is up from it's last Wednesday original's 2.2 rating and a season high for a Wednesday. The premiere of Guys With Kids earned a 2.2 adults 18-49 rating

On CBS, Big Brother garnered a 2.0, down a tenth from last week's 2.1 adults 18-49 rating.

On the CW, Oh Sit!  was even last week's 0.4 adults 18-49 rating.


Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.3 10 8.47
NBC The Voice 3.3 11 10.66
CBS Big Brother 2.0 6 6.12
ABC The Middle -R 0.9 3 3.71
CW Oh Sit! 0.4 1 0.93
8:30PM ABC Suburgatory -R 0.9 3 3.01
9:00 PM NBC America's Got Talent 2.9 8 11.01
ABC Modern Family -R 1.3 4 3.66
CBS Criminal Minds -R 1.2 3 5.62
CW Supernatural -R 0.3 1 0.70
9:30PM ABC Suburgatory -R 0.9 3 2.74
10:00PM NBC Guys With Kids 2.2 6 6.28
CBS CSI -R 1.3 4 6.43
ABC Revenge -R 0.6 2 2.51
10:30PM NBC The New Normal -R 1.4 4 3.931


Late Night Note:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/7 with an encore telecast; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.8/7; and "Jimmy Kimmel Live," 1.5/5. 

  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.7/.4 with an encore; "Late Show," 0.4/2 with an encore; "Nightline," 0.7/3; and "Jimmy Kimmel Live," 0.5/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (0.9/3).  In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.2/1).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.



NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

  • Douglas from Brazil


    Could you please release the half hours ratings from The X Factor and The Voice just to compare?

  • Dillan

    Ouch for X Factor, I expect it would have been higher if it wasn’t for The Voice clash. I’m expecting a slight increase tonight.

  • nano


  • Phill

    and at all this singing tv show madness a little show named big brothe holded up great :D

  • DKD

    I want to predict how bad Glee will do now. I’m thinking mid-2’s.

  • Luke

    I hope all of these singing shows continue to bomb and lose viewers.

  • Tony JJ

    I actually really liked the X Factor, and I wouldn’t be shocked to see the ratings rise slightly tonight and next Wednesday. I think it was entertaining and I think they had people with talent and that I could actually see becoming relevant and become stars. The Voice is just bleh and while I do like watching the blind auditions, I always drop the show when the battles/live shows start. and The Voice has created ZERO stars, not even a semi hit. The thing I like about the X Factor (be it the UK version) is that they find superstars even if they don’t win. (similar to American Idol). But I think buzz and word of mouth will help it grow, but FOX and Cowell cannot be happy at this. But they will just blame this on The Voice/NBC and will pray ratings go up tonight and next week.

    But puzzle me shocked. and coming onto this page I was prepared for The X Factor to be shockingly low.

  • Jeff R.

    X Factor will be canceled and Idol down in the spring. Next year, Simon and Paula will return to Idol as Fox tries to salvage it with one last ditch effort.

  • CrimTV


    That’s funny cause Nicole is now a judge on the UK X Factor and it’s ratings are dropping rapidly too! However the UK X Factor got more viewers (just over 9 million) than the US X Factor.

  • Sing Suzanna

    Does this mean Demi and Britney will be collecting their final paychecks in December, and go back to releasing mediocre pop in 2013?

  • Dan

    @Matt-I completely agree! Simon is great because he is honest and does not sugarcoat ANYTHING. I thought Britney was fantastic and I can’t believe because are even comparing her to Xtina! Britney is the princess of pop…Christina not so much. I thought the premiere was so much fun and I cannot wait for the next episode! I’m wondering if it will go up without the competition from The Voice because once The Voice ended, X Factor went up in the demo considerably.

    On another note, nice ratings for The New Normal pilot re-run!

  • Person of Interest – TV’S #1 NEW DRAMA

    THE VOICE mission is : search and destroy………..x factor.

    As least………..at least Britney Spears will take her BIG BONUS 15 or 20 million $$$ who knows. That is only money that eneybody on x factor will make.

    BIG WIN for the voice.

  • velouria00

    Ouch. I thought Britney would guarantee solid premiere numbers for The X Factor. Its numbers are the first shocking ratings of the 2012-2013 season.

  • dantas

    I also hope X Factor doesn’t drag Glee down thursday… Cause I’m seeing XFactor dropping to low 2.0s by the end of its second season…

  • Lewis

    What a fail by the X Factor! But The Voice needs to capitalize on this…hopefully their changes to the show this year will work because the blind auditions are always the draw and then the ratings drop off by the battle round and live shows while I expect XF to do better when then go live.

  • Michael

    Honestly, this is what Simon gets for being pretentious and calling out “The Voice.”

  • Phill

    GOO BB!!!!

  • still good shows on tv

    Guys With Kids surprised me, it was pretty good.

  • RyanCanada

    LOL @ Everyone jumping on the NBC bandwagon now, i find it hilarious

  • Doug

    People were predicting a 10+ for X Factor’s premiere last fall, so over-prediction on this show isn’t out of the norm. They really are cannibalizing each other though – look at the 9pm X-Factor jump.

    NBC may be winning the battle, but they’re losing the war. The Voice is already down to a 3.3 in a portion of the season that was their highest rated last spring. Once actual competition springs up, I wouldn’t be surprised to see mid 2s. Much better than what NBC was doing before, but probably not substantially good enough to bun out the show so quickly.

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