Univision's Broadcast of Mexico vs. Costa Rica World Cup Qualifier Averages 3.9 Million Viewers
via press release:
Univision’s broadcast of the World Cup Qualifier featuring the Mexican National Team and the Costa Rican National Team on Tuesday, September 11 (9 p.m. to 11:02 p.m.) reached 7.8 million total viewers who tuned in to the broadcast. The match averaged 3.9 million Total Viewers 2+, making it, according to Nielsen, the second most watched soccer game on all televisionyear to date (trailing Univision’s Mexico vs. Colombia match on February 29). The match also averaged 2.5 million Adults 18-49 and 1.3 million Adults 18-34.
The Mexico vs. Costa Rica World Cup Qualifier helped make Univision the No. 1 broadcast network on the night among Men 18-49 and Men 18-34.
Additionally, the Mexico vs. Costa Rica match out delivered CBS’s U.S. Open Women’s Finals on Sunday by 145% more Adults 18-34 and 51% more Adults 18-49.
The World Cup Qualifier also made Univision the No. 1 broadcast station during the time period in the following local markets:
- Among Total Viewers 2+ in Los Angeles, Houston, Dallas, San Francisco and Sacramento
- Among Adults 18-49 in Los Angeles, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento
- Among Adults 18-34 in Los Angeles, New York, Houston, Chicago, Dallas, San Francisco, Phoenix and Sacramento
During Univision’s live coverage of the Mexico vs. Costa Rica match, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined:
- Among Adults 18-49 in Los Angeles, San Francisco and Sacramento
- Among Adults 18-34 in Los Angeles, Houston, Dallas, San Francisco and Sacramento
Source: The Nielsen Company, NPM, Live+SD Broadcast Prime (9/11/12) 9:00 PM-11:00 PM EDT. The Nielsen Company, NSI final data (9/11/12), 9:00pm-11:00 PM EST, live game across time zones.