Wednesday Final Ratings: 'The Voice' 'The X Factor' & 'Big Brother' Adjusted Up, No Adjustments for 'America's Got Talent' or 'Guys With Kids'

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September 13th, 2012


We already noted the upward adjustment to The X Factor in the preliminary report, but now The Voice has been adjusted up as well, putting the two shows back at an adults 18-49 ratings tie. Big Brother was also adjusted up a tenth vs. the preliminary Wednesday broadcast ratings.

Final broadcast primetime ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 10 8.73
NBC The Voice 3.4 11 10.89
CBS Big Brother 2.1 6 6.19
ABC The Middle -R 0.9 3 3.61
CW Oh Sit! 0.4 1 0.88
8:30PM ABC Suburgatory -R 0.9 3 2.93
9:00 PM NBC America's Got Talent 2.9 8 11.05
ABC Modern Family -R 1.3 4 3.69
CBS Criminal Minds -R 1.2 3 5.54
CW Supernatural -R 0.3 1 0.71
9:30PM ABC Suburgatory -R 1.0 3 2.77
10:00PM NBC Guys With Kids 2.2 6 6.25
CBS CSI -R 1.3 4 6.49
ABC Revenge -R 0.6 2 2.48
10:30PM NBC The New Normal -R 1.3 4 3.8

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • Ricky

    Ah, the Voice vs. XF flame wars…I need popcorn. And graham crackers, chocolate, and weenies to roast.

    Here’s my take: they all suck. XF has Britney Spears judging people’s voices, which she has no right to do, period. (Isn’t it true that Britney criticized some guy’s singing, and he came back with something like, “That’s why you use Auto-Tune and I don’t!”) The Voice is all about the judges, and as for the winners…who won The Voice in any of its two seasons so far? Does anyone (other than die-hard show fans) know? I don’t. I can at least take solace knowing that there were zero (zero!) singers among AGT’s six finalists this year. Maybe that’s a sign that the dreadful droning competitions are about to finally run their course.

    I only hope for The Voice to continue being a ratings success for one reason: to bolster Revolution’s ratings and prevent it from suffering the Smash Crash I was hoping to see happen last season.


  • Sam

    LOL what positive word of mouth is The EX-Factor getting? If anything, all the headlines today deeming it a flop will just make more viewers stray away from it tonight!

  • omabin

    I am going to be break the X-Factor-Voice discussion (which means nobody will probably answer me), but doesn’t anyone feel like NBC just randomly grouped its commedies this year? I mean, the pairings make no sense at all. Not even going into the Thursday comedies, shouldn’t it be:

    – Go On + Community
    – Guys with Kids + Withney
    – The New Normal + 1600 Pen (why this one was doomed midseason is just crazy to me)

  • Fred

    Last time I checked they are both cheesy reality shows. Why do some people take it personally if one or the other does better?? Geez…

  • israelCD

    X-FACTOR will rise ! You’ll see !

  • greysfan

    You Americans have no idea how brilliant The X Factor is. You just throw it under a bus like you do with a lot of good shows before they even begin. X Factor USA last night was brilliant. It beats The Voice hands down in quality but i guess Americans prefer that. Oh well i will keep watching it because i can only see X Factor getting better from here.

  • Don Juan

    Guys with Kids wasn’t very funny at all yet somehow I found it a bit charming and interesting. So I will give it another chance.

  • Phill


  • s0303

    personally, i’m glad x factor didn’t do well (i can’t stand brittney or simon) but it is not a flop…ratings were a HUGE disappointment, but i agree, anything over a 2.5 is a good rating and in no way a flop…

  • Person of Interest – TV’S #1 NEW DRAMA

    @ anything over a 2.5 is a good rating and in no way a flop…

    Its really interesting how low Broadcast TV(big 4) can go. These days anything even above 2.5 for 10 pm even above 2.0 is good rating.

    Is it possible ‘only’ after 2-3 years anything above 1.5 to be good rating?

    What you think?

  • USAmerica1st

    Christina Aguilera continues to be Britney’s nemesis, even on head-to-head TV shows. I remember when they both left Disney and went “pro” and had that fateful meeting at the 1999 Grammys over who was Best New Artist: Christina won. Now Christina leads in Grammy’s 4 to 1 but Britney has the decided records sales lead by 50 Million. Two talented ladies!

  • Alex

    To be honest the only comedy pairing I don’t get is Animal Practice and Guys with Kids.

    Go On and The New Normal are two new easily promotable comedies. They have strong hooks which means you can launch them away from a comedy block and be confident they’ll grab some attention and get some eyes. They may not be the most compatible comedies content wise although I suppose you can thread something around the idea of building new lives or something along those lines but I can easily understand why they were schedule together.

    Animal Practice and Guys with Kids is just lost on me. I also don’t know why Animal Practice wasn’t repeated out of Guys with Kids last night but that’s another issue.

    My personal preference would probably have been

    Tuesday: Go On / The New Normal
    Wednesday: Whitney / Guys with Kids
    Thursday: 30 Rock / Parks & Rec / The Office / Animal Practice
    Friday: Community / Up All Night

    That’s multi-cams on Wednesday which hopefully appeal to a different audience than the ABC block. A strong slate of work place comedies on Thursday. Friday you have two shows that you can drop into schedule where/if they’re needed. I suppose you could maybe have paired Up All Night and Guys with Kids together because of the child connection but I tend to think the multi-cam/single cam blocks are a bit awkward and don’t really work.

  • Joe

    The X Factor absolutely does not only need to be perform under 1.0 to be considered a flop. The show’s budget is $100 million+. A 1.0 would certainly not be acceptable for a show with ratings that large.

    I wouldn’t say it’s a flop, but it’s definitely a disappointment. If ratings drop even more they’ll be down in the 2s which is not good at all for a hyped singing show and definitely grounds for cancellation.

  • Joe

    @Person of Interest – I sort of think that eventually both broadcast and cable might kind of morph together and broadcast will be operating by cable standards. On cable a 1.5 is considered a good rating, so yeah, I do think eventually we might get there.

  • PinoyTvCritic

    How can a show that peaks with a 3.9 be considered a flop?

    ahhhh…and The Voice was branded to have bad numbers when it got 4.2??? amazing!!!

  • Michael

    @USAmerica1st, Britney Spears and Christina Aguilera stopped feuding years ago! It’s a battle between their fans, not the stars themselves. They both moved on! Both are over 30 years old, have become mothers, sold million of records, etc. The battle between their fans, is more nostalgic for them.

  • Eridapo

    @Person of interest

    Last year on this site I argued something similar.

    How people choose to watch television is changing at an accelerating pace. Netflix, Hulu, Roku, SmartTVs with streaming capabilities are allowing us to choose when to watch television. Why wait and sit at a given hour to watch commercial television when it is made available within 24 hours to anyone with access to a broadband internet service or OnDemand cable.

    My prediction, which is solely mine, is that we are approaching a point where anything above a 2.0 in the demo will be considered a hit and a rating of 1.5 places you in the cusp of renewal.

  • Katie

    It’s really annoying all The Voice fans calling The X Factor a flop and trying to trash it and doing the Christina > than Britney thing. How old are all of you? If you’re in high school than okay but if you’re an adult it’s kind of childish. I actually know a lot of people that have stopped watching The Voice because of Christina including me. I don’t watch it as much anymore because she tries to make everything about herself. Also I don’t think everyone watches just for Christina like people are acting like. I think The X Factor will go up tonight with The Voice not being on ( I know a lot of people that wanted to watch both so they watched the last half of The X Factor or just recorded it. It’s annoying too that NBC just had to put a 3rd episode to go up against The X Factor, if Britney wasn’t on there then they probably wouldn’t have done that. I think when America’s got Talent is done too that a lot of the people watching that show will tune into The X Factor. It was actually good last night. Funny and some sweet/sad moments.

  • Person of Interest – TV’S #1 NEW DRAMA

    @Eridapo who said(well litle part read his all opinion):
    My prediction, which is solely mine, is that we are approaching a point where anything above a 2.0 in the demo will be considered a hit and a rating of 1.5 places you in the cusp of renewal.

    I agree with your all opinion. Only one thing its not ‘prediction’. I mean NBC already renew at this level shows. ABC too. Fox too. and not talking only for shows going into syndication and production companies lower their licensing fees for 88+ep. Shows in 1 or 2 seasons too. I think evryone of us can say AT LEAST one show for all networks. Even from last season.

    Right now only CBS is with really big standards. But even they have shows like TGW and BB.

  • Silvio

    I sort of think that eventually both broadcast and cable might kind of morph together and broadcast will be operating by cable standards. On cable a 1.5 is considered a good rating, so yeah, I do think eventually we might get there.

    No, it can not happen. Broadcast dictates much higher ad prices because of its huge reach, advertisers pay premium for it. If all shows would be bellow 2.0, then advertisers wouldn’t pay that premium. Why would they, in that case they could obtain same effect through much cheaper cable networks and other media.
    Broadcast must produce hits to be broadcast at all (in a sense to continue operating under current business model). It’s really not important how much rated is lowest rated renewed show, it’s important for broadcast networks to maintain big gap in number of people they reach on average. They have that advantage and historically had it against other TV networks and other media.

    What is possible to happen is: broadcast as such ceases to exist = one by one network turns to do business like cable network. But then they’d operate with like 5x smaller budget = no great productions like today, instead airing crap like Honey Boo Boo. So let’s hope it doesn’t happen.

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