Wednesday Final Ratings: 'The Voice' 'The X Factor' & 'Big Brother' Adjusted Up, No Adjustments for 'America's Got Talent' or 'Guys With Kids'

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September 13th, 2012


We already noted the upward adjustment to The X Factor in the preliminary report, but now The Voice has been adjusted up as well, putting the two shows back at an adults 18-49 ratings tie. Big Brother was also adjusted up a tenth vs. the preliminary Wednesday broadcast ratings.

Final broadcast primetime ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 10 8.73
NBC The Voice 3.4 11 10.89
CBS Big Brother 2.1 6 6.19
ABC The Middle -R 0.9 3 3.61
CW Oh Sit! 0.4 1 0.88
8:30PM ABC Suburgatory -R 0.9 3 2.93
9:00 PM NBC America's Got Talent 2.9 8 11.05
ABC Modern Family -R 1.3 4 3.69
CBS Criminal Minds -R 1.2 3 5.54
CW Supernatural -R 0.3 1 0.71
9:30PM ABC Suburgatory -R 1.0 3 2.77
10:00PM NBC Guys With Kids 2.2 6 6.25
CBS CSI -R 1.3 4 6.49
ABC Revenge -R 0.6 2 2.48
10:30PM NBC The New Normal -R 1.3 4 3.8

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • John813

    You guys can mock The X Factor all you want and say how its a flop and that The Voice is better. Truth is, even if The Voice can pull better ratings, The X Factor has already come out with breakout stars within its first season, Chris Rene and Rachel Crow. They didn’t even win The X Factor but they are more relevant than both The Voice winners Javier Colon and Jermaine Paul. I bet you any amount of money that someone off this season of The X Factor will become more relevant than The winner of this season Of The Voice, yet again. The conclusion is that The X Factor can come out with a breakout star. When will it be The Voice’s turn?

  • Duncey

    I think a lot of the X Factor concern is overrated honestly, if X Factor was getting Duets numbers then I’d be more concern. I think people are looking too much into this for no real reason really. Time goes on and once November gets here the hype from Britney being there will rare off and it will just put up the same healthy numbers it put up last year.

    Think of it this way is FOX a better network in the fall, I’m just talking about the fall right not the winter or spring when Idol is around. Is FOX a better network with or without X Factor in the fall?

    Your answer pretty much tells you about this situation. You already know the answer is obvious is with. Especially this fall where FOX looks super weak.

  • Duncey

    I definitely didn’t see Guys with Kids doing better in the demo than in viewers. I thought I was going to see a higher viewership numbers and a lower demo number. I’m pretty sure NBC would rather have the higher demo number. Will be interesting to see how it does in its timeslot, I’m kind of wondering if Guys with Kids will actually grow out of AP but usually when single-cams and multi-cams are mixed up like that the show that comes on first will be the one that does better in the hour so if we go with tradition Guys with Kids will lose out of AP which is why it needs to move to Fridays with Whitney.

  • Joachim Inverno

    Yesterday’s episode of The X Factor was really good, I think both Demi and Britney bring a really young, fresh and interesting energy to the show, I thought they’d get at least 12 million viewers! it’s really a shame, I think it’s really good this year!

  • Steve-A

    All of you X Factor fans need to stop crying about the Voice bragging. All I’ve seen on here is how the X Factor was going to crush the Voice and how Britney is better than Christina, blah blah blah. Both sides need to really grow up because neither show is solely about either one of them. However, you have to take it if you’re going to dish it out and you guys dished it out pretty hard. It didn’t beat the voice in the demo or total viewers. Get over it.

  • Robert Seidman

    @Silvio: it is true that broadcast still commands much higher ad rates, but at this point many cable networks have huge reach, too. Not as big as broadcast, but still huge. And there’s something at play besides just the difference in reach and in ratings since a 1.5 rating on broadcast commands higher ad rates than a cable program drawing the same 1.5 and so far as we know still costs more to advertise on a broadcast show with WALKING DEAD type ratings than it costs to advertise on THE WALKING DEAD.

    How much of that gap is simply legacy that will close over time is hard to say. The only good reason I’ve heard to justify the broadcast premiums is that there is data that shows people who watch cable shows watch more TV and are therefore easier to reach and advertisers are willing to pay premiums for people who are harder to reach. While that notion makes some sense, sadly we’ve never seen that data.

  • RC

    Honestly, I think The X-Factor’s ratings are actually pretty good considering how many talent shows dominate television these day. However, being a Voice fan myself, I can’t help but feel amused at Simon Cowell, who said that X-Factor would win their viewers easily. XD

  • rob60990

    People apparently need a lesson in the definition of a flop. Just because a show performs below what the network expects does not make a show a flop. Also a flop show could go on for years and years. Quite a few of them on NBC. And Fringe is a flop.

  • joel

    @Omabin & Alex,
    I think NBC already made their optimal scheduling except I would have put Parenthood on Fridays and done this on Tuesdays:

    TUESDAY: Community/Go On/Whitney/The New Normal

    (yeah, there are better back-to-back match-ups that would have been more consistent with each other on other nights, but that wouldn’t have been optimal for launching the new shows when considering the competition they’d be up against in those time slots)

  • Unamni

    X Factor’s ratings are good, you know how many shows are dying to have a 3.9 especially these days where getting a 2.5 or even a 2.2 is decent.

    If you’re a voice fan and wanted to celebrate you can nobody is stopping you from doing that just don’t be called X Factor a flop when it isn’t. It just didn’t beat The Voice its as simple as that.

  • Ricardo

    Guys With Kids will tank.

    As for the people saying X-Factor is a flop, they’re crazy. Below the expectations? Yes, but it won the night for Fox and had a 3.4! That’s very good by any standards.

  • Silvio

    @Robert Seidman

    Look, Joe (and other similarly) said (I’m paraphrasing): at one moment both broadcast and cable will have same ratings standards, they’ll “morph together”.
    My point was: it cannot happen, in that case broadcast wouldn’t be broadcast anymore. They could still name it broadcast, they could still air program over-the-air, but it would have different business model = it wouldn’t be broadcast anymore. That’s undeniable.

    As for The Walking Dead, try thinking this way: it’s not only about one particular show ratings, but also in network’s average weekly ratings.
    TWD = 1 hour a week at 4.0 … but other 20 hours AMC is, dunno, I think at 0.4 to 0.8 ratings, taht’s = weekly average well bellow 1.0. While big 4 broadcasters are at around 3.0 primetime A18-49 average. So AMC weekly offers just some 30 blocks of 30 secs during highly rated programming, and only through 12 of 52 weeks. What campaign advertisers can build around such small stock AMC is providing? While broadcasters offer over 2.0 (over 2.5 millions of 18-49 people) through most of week’s primetime hours and repeat it through 35 weeks (with not much lesser ratings in remaining timeslots and in summer months). Gap is surely smaller to TNT, USA … but still big to everyone except to ESPN.

  • Patrick G.

    Simon should have stayed on “Idol.” His new show is all over the place, and I don’t care to watch it. Apparently, millions of viewers feel the same way. Firing Paula Abdul was a mistake, too. Glad the other female judge and the host were booted, but the Paula/Simon dynamic was the best part of the show. Without her, who gives a hoot?! As for adding Britney and Demi? Another yawner! I might tune in around the final weeks, but for now, I’m OUT!! I will just wait for “Idol”!

  • Aces N 8s

    They don’t do funny stuff like this on boring and serious The Voice:

  • USAmerica1st

    @Micheal I did not say feuding, Britney and Christina are on competing shows. Course there are other singers/entertainers/producers involved also. And they are all watching the ratings.

  • Ghetto Philly Child

    Universal has a chance to lock up Whitney into syndication in 2015 and Guys with Kids in 2016. They should definitely hold onto these two since they don’t have other multi-cam options ready for syndication in the next 5 years. NBC might be forced to make Guys with Kids work somehow in the ratings, it was their fault for not ordering more multi-cams.

  • Robert Seidman

    @Silvio: oh, I agree with you aside from semantics. as long as there are local affiliates for broadcast networks who have gigantic TV antennas installed on hillsides it will be “broadcast” even if 90% of the people don’t receive their transmission via those towers.

    The business models are already changing though slowly and without giving up ground on advertising, the broadcast networks want to be more like their cable cousins and are looking to get a far bigger share of the cable carriage fees. It’s happening already, but it’s still “early days.” CBS has scratched out a quarter billion $ or so a year in carriage fees, though that is dwarfed by the ~$6 BILLION ESPN pulls in, and even the more than a billion TNT rakes in. But I’d look for all of the broadcast networks (especially those carrying football) to significantly increase the % of revenue coming via carriage fees.

    BTW< of course since they’re higher rated in general the broadcast networks rake in much more advertising revenue in primetime than individual cable networks. My point was that even on a per commercial spot basis, it still costs a lot more per 1 million A18-49 on broadcast than it does on cable.

  • Justin121

    Very surprised Voice beat X-Factor. Even more surprised at how low Brit-fueled X-Fac premiered.

    So when Brit spiked Glee ratings that was because Glee was heavily hyped at the time.

    When she guessed-starred on HIMYM she’d just come off her meltdown, I guess.

    WHY is X-F over The Voice in the table? The Voice won fair and sequare. Give NBC some credit. They even won in TOTAL VIEWERS! which is very rare for NBC. They won the share, too.

    Guys With Kids has some hope. 2.2 at 10 pm on NBC isn’t bad at all. It could be this year’s Up All Night/Whitney and sequeeze a second season renewal.

  • Noelle

    I think it’s surprising/amazing that the third episode in a row of The Voice matched the season premiere of The X Factor.

  • Ricky

    @Aces n 8’s: Yeah, that’s the clip I was talking about. I thought it was Britney who got zinged there at first (that’s what my local radio station was saying when discussing XF the other day. Damn you Sarah and Vinnie!) But the criticism is just as sound for Demi as it is for Britney. So much Auto-Tuned crap pop, so little time…

    In other news, for those who don’t know, the Last Resort pilot is available to preview now:

    It was a truly awesome show. So far, I’ve only seen two new fall drama pilots, but I have to give this one a slight edge over RVN, if only for sheer HSQ. I thought it really delivered on its promises and more. I would love to see this show go strong enough to put a bigger dent in XF’s ratings, and by extension, break ABC’s Thursdays at 8 death slot curse at last.

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