Wednesday Final Ratings: 'The Voice' 'The X Factor' & 'Big Brother' Adjusted Up, No Adjustments for 'America's Got Talent' or 'Guys With Kids'

Categories: 1-Featured

Written By

September 13th, 2012


We already noted the upward adjustment to The X Factor in the preliminary report, but now The Voice has been adjusted up as well, putting the two shows back at an adults 18-49 ratings tie. Big Brother was also adjusted up a tenth vs. the preliminary Wednesday broadcast ratings.

Final broadcast primetime ratings for Wednesday, September 12, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 10 8.73
NBC The Voice 3.4 11 10.89
CBS Big Brother 2.1 6 6.19
ABC The Middle -R 0.9 3 3.61
CW Oh Sit! 0.4 1 0.88
8:30PM ABC Suburgatory -R 0.9 3 2.93
9:00 PM NBC America's Got Talent 2.9 8 11.05
ABC Modern Family -R 1.3 4 3.69
CBS Criminal Minds -R 1.2 3 5.54
CW Supernatural -R 0.3 1 0.71
9:30PM ABC Suburgatory -R 1.0 3 2.77
10:00PM NBC Guys With Kids 2.2 6 6.25
CBS CSI -R 1.3 4 6.49
ABC Revenge -R 0.6 2 2.48
10:30PM NBC The New Normal -R 1.3 4 3.8

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

  • @fransfrank

    So Manyyyyyyyyy Flopina Aguilera Fans Here!

    The X Factor is much better. The Voice Copied to The X Factor.

    If u have somenthing that said? Said me in my face @fransfrank on twitter

  • Angel

    The Voice will win the battles and the war!

    Does anyone want to see another 9-10 seasons of Simon Cowell. He lost what made him entertaining to watch in the early days of Idol. He needs go gracefully
    It’s the Voice’s turn to shine.

  • Silvio

    @Robert Seidman

    My point was … let’s first look at this:

    AMC – A18-49 ratings
    4.0 The Walking Dead
    1.0 Mad Men
    1.0 Breaking Bad
    0.8 Hell on Wheels
    0.5 The Killing
    other stuff on infomercials level

    CBS – A18-49 ratings
    5.0 The Big Bang Theory
    5.0 Two and a Half Men
    4.3 2 Broke Girls
    4.1 How I Met Your Mother
    3.8 NCIS
    3.7 Mike & Molly
    3.4 Criminal Minds
    3.2 NCIS: Los Angeles
    lot of other stuff with 2.0+ ratings

    The Walking Dead can not get as high price as CBS hits, not because being on cable, but because those other AMC shows are not at ratings level of 2nd to 10th CBS show. Weekly network average is dragging TWD price down. If ratings of full slate of AMC programming one day would rise so much to be comparable to CBS, then ad prices would become comparable too, and then it wouldn’t matter AMC is cable network.

    Example – for sake of argument let’s say General Motors decides to buy ads in The Walking Dead. They want 2 ads per episode (they certainly won’t buy 10 per episode, it annoys people if ad repeats much during an hour). What they get? 12 ads in the fall plus additional 12 at some time in the spring. What can big company (and those advertise nationally) to do with it? Such a small stock is useless to them, that’s some $5 million in “broadcast money” (only 1 million in “cable money” due to smaller prices). Top 10 US advertisers combine for more than $10 billion of TV advertising anually. Those 10 alone need 2,000x as much of a stock (if it was all broadcast … it’s not … but there are other advertisers too, so it is x thousands).
    If AMC would have 10 such a high rated shows, or at least 10 shows with 50% of TWM ratings (2.0+), then it would be another story, two companies could do business. So GM people (or rather ad agency people) ask themselves – who has 10+ high rated shows a week? Guess what, only big 4 big broadcasters.

    2nd example, movies. The Walking Dead airs on Sunday. Movie producers don’t want ad at freaking Sunday. Give me Thursday, baby. You don’t have high rated shows on Thursday, AMC? Sorry, we’ll look elsewhere.

    Third example – new product. 12 weeks compared to 35 weeks. It’s 3x time smaller chance TWD actually airing when campaign for new product needs to be launched. Through all my examples broadcast networks actually “have enough stock” for large national ad campaigns and cable doesn’t.

  • Robert Seidman

    @Silvio: nonsense. If AMC had ten shows that rated as high as TWD they would of course make a lot more money, but on a per spot basis, the cost/thousand A18-49 (CPM) would *still* be much higher on the broadcast nets. How do you explain that it costs considerably more to advertise on Nikita than Burn Notice or Suits on a per spot basis? Are you going to regale me with all the high-rated CW shows?

  • Ames

    The Voice Vs. The X Factor at the same time will obviously equal bad ratings for both shows. So many people lack common sense here.

  • Greg

    It’s a flop based off of all the hype surrounding it and based off of all the changes they made to improve the show. a 32% decline is a flop when compared year over year……Simon lost me during his last year on Idol. So disinterested and tried his best to hurt the show while exiting….I’m predicting now that AI will come back with ratings far better than this. Eat crow Cowell.

  • PinoyTvCritic

    How can a show that peaks with a 3.9 be considered a flop?

    It’s funny how you try to defend X Factor when The Voice was dissed for premiering with a 4.2.

    It was argued that The Voice’s 4.2 is not good because it will fall down through the course of its run. How about X factor?

    Based on last season’s trend…the show even got a season low of 2.5…

  • Colin

    Actually FOX won the night, go look…

  • Joseph

    Wow , thats a lot of yelling at each other over 7 pages of posts ,
    Okay lets break it down
    CBS got a 2.0 / 6.12 for Big Brother , that is a decent number given the competition and they held their own in repeats after 9pm being equal to their strongest competition in repeats.
    ABC all in repeats and doing badly with the exception of Modern Family during the 1/2 hr block starting at 9pm.
    NBC did really good as long as their costs and ratings needs were meet with The Voice pulling a 3.3 , plus in the game of who is doing better they actually exceeded The X Factor in both the 18-49 and in Viewers.
    FOX pulled numbers near equal to The Voice between 8pm & 10pm, but the big question is are they pulling large enough ratings so that the network will not need to give away all of their Q4 scatter due to not meeting contract minimums?
    As for whats coming, we have Survivor ( CBS ) starting next week on CBS where I would expect a 2.5+ series average.
    And the week after that ABC launches their Fall with The Middle, Modern Family, and The Neighbors.

  • Jeff

    X Factor is actually superior to The Voice. XTina is so fake and overly made up. Britney is very real surprisingly. I think I’ll spend this Fall with X Factor. Where are the two winners of The Voice anyway. X Factor saved Melanie’s first single to release this month along with the premiere. It’s a great song.

  • Glue

    What the heck is wrong with all of you?

    The X Factor is doing well. Its US who thought that it was gonna get a 5.0-6.0, NOT THEM. You don’t know what FOX thought they wanted. They understood that 20 Million wasn’t gonna happen, but 10-13MILLION CAN happen. People care about The Bind auditions on The Voice but really no one cares about the auditions, and a bit of bootcamp. What People REALLY care about are the judges homes and THE LIVE SHOWS. SEE HOW THE NUMBERS GREW LAST YEAR BY THE MID-END. WHEN The second part of bootcamp started the numbers really came in.

    So stop hating on The X Factor. And stop saying Christina is Bigger than Britney is CRAZY. Britney is THE BRITNEY SPEARS. She’s just Christina. I Know shes big but NOT Bigger than Britney. im not a fan of either of them, but i know.

  • Robert

    Oh boy, Simon even had them change the logo to pink… and that didn’t work! Heck, they even showed some “don’t touch the One Direction guy” drama backstage… and that didn’t work! Oh yeah, and be a mean mama Britney, that suits you on The X Factor.

    So now that I got that out of the way, it will be truly interesting to see how the show did on Thursday against the AGT season finale. Can’t help but think about how will it do against full-on competition in a couple of weeks or even worse, how will it do when it will start to fall each episode a little bit more when it goes live.

  • hey there

    So last year when X factor got 4.4/12.5 million (in competition with several season premieres), a lot of people here called it a flop. And now when they lost 1 point in demo (in competition with new shows on NBC but repeats on other channels) and 3.5 million in viewers, some people here say “You guys are crazy, XF is not a flop unless it goes below 1.0″. XF got its Worst ratings, especially viewer wise, EVER, for its Season 2 Premiere! 3.4/8.73 would be quite ok for the middle of the season, but this was the Premiere. And the ratings were Not ok.

  • bluejays

    I thought that the X-Factor would beat The Voice – but only just. I’m shocked actually that both shows were this low. I thought the voice would be about 3.8 and the X-Factor about 4.1

    This really doesn’t bode well for Fox. Their dramas have been underperforming for a couple of years and now they can’t even get their karaoke shows to get decent numbers, even with all the Britney hype.

    Of course The Voice isn’t exactly doing numbers to cheer about either for week one! So lets hope this is the start of the end for all the horrible Karaoke shows.

  • USAmerica1st

    @Ames I agree, putting both shows on at the same time is not smart, but it seems they all wanted to start in September rather than one show sensibly alternating with the other.

  • omabin


    What you say makes sense. I agree that Guys with Kids and Animal Practice is one of the weirdest pairs ever, but it is beaten by the strangest (not to mention stupid) pair ever which is Whitney and Community. We both agree that multi cams should go together, so Withney and Guys with Kids should go together, period, and I actually agree with your point about them being on Wednesdays.

    I still say that 1600 Penn, on election year, should be around in the fall, leaving the really non promising Animal Practice to later on during the year.

  • John

    The X Factor is by far the most entertaining show of the evening. I’m sure it would’ve received higher ratings if NBC didn’t play dirty.

  • senor chang

    For all those moaning about what a cheap move NBC, here’s a fun fact about the night The Voice had its series premiere on Tuesday at 9: FOX expanded Glee to 90 minutes that night in an attempt to do exactly what NBC succeeded at doing Wednesday night. What goes around comes around.

  • Dave J.

    I honestly can’t believe ppl watch the xfactor and the voice. Both shows are worthless and designed for the lowest minds on earth. If you are one of the ppl watching these… you can do better.

  • Dennis

    Off Topic, but Why does it say in Tonights Listings that TOUCH is new??
    I thought season 2 started in late October?

© 2015 Tribune Digital Ventures