Soap Opera Ratings: 'General Hospital,' 'Days of Our Lives' Fall in Total Viewers and Women 18-49

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September 14th, 2012


via Soap Opera Network:

Week of September 3-7, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,298,000 (-41,000/-333,000)
2. B&B 3,198,000 (+87,000/+207,000)
3. GH 2,561,000 (-100,000/+66,000)
4. DAYS 2,458,000 (-113,000/-101,000)

1. Y&R 3.2/11 (-.2/-.2)
2. B&B 2.5/8 (+.1/+.3)
3. DAYS 1.9/6 (-.1/+.1)
3. GH 1.9/6 (-.1/same)

Women 18-49 Viewers
1. Y&R 812,000 (+8,000/-104,000)
2. GH 608,000 (-18,000/-121,000)
3. B&B 575,000 (-25,000/+23,000)
4. DAYS 479,000 (-52,000/-92,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/-.1)
2. GH 1.0/6 (same/-.1)
3. B&B 0.9/6 (same/same)
4. DAYS 0.7/5 (-.1/-.2) <—— ties low

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • JNewt

    Tuesday: 2.4/3,204,000
    Wednesday: 2.5/3,327,000
    Thursday: 2.4/3,061,000

    Tuesday: 1.9/2,464,000
    Wednesday: 1.8/2,334,000
    Thursday: 2.0/2,507,000
    Friday: 1.9/2,528,000

    Monday: 0.8/1,082,000 (repeat – did not count)
    Tuesday: 1.8/2,483,000
    Wednesday: 1.9/2,539,000
    Thursday: 1.9/2,583,000
    Friday: 2.0/2,640,000

    Tuesday: 3.1/4,122,000
    Wednesday: 3.3/4,454,000
    Thursday: 3.3/4,318,000

    That looked like a pretty solid week to me for GH and DAYS wasn’t too bad either as they jumped up on Thursday and Friday. DAYS usually benefits when Monday is in the picture. I can’t wait to see how the competition affects as GH has already warmed into that timeslot very well.

    B&B is a beast!

  • Richard

    Oh those saying they can’t see why SON is saying it was a bad week for GH and talking about the total viewer totals for each day.

    Days was also in the 2.3 to 2.5 range each day. So just by that you could say that neither had a bad week, but they both were considered having a bad week because each lost viewers in multiple categories.

    As to many people praising Ron C.’s writing, if you will look around you will also see just as many people calling it crap. I mean even in discussions where I was called a disloyal fan on another board many even said the writing was bad even though they still watched — they were watching it even though it was bad just so that the show wouldn’t be cancelled.

  • Chandler

    GH’s daily ratings were 2.5 on Monday and averaged 2.3 for the rest of the week. Some of GH’s websites report a big spike in hits.

  • Chandler

    I’m talking about the week of 9/10-15 obviously.

  • Richard

    Those are still not the official daily ratings though. They are for the overnights which only include the biggest markets and accounts for only 70% of the Nielsen homes.

    The final ratings that are released here will also include 1 full day of DVD viewing.

    The final ratings which we will not get until next Thursday could be higher or they could be lower. It depends on what GH did in the other markets.

    And the same for Katie. Her final ratings won’t be out until next week either. All her numbers are just the overnights. Some sites are actually saying that her final numbers were lower than the overnights.

  • JayTN

    Richard…I’m not trying to insult some people’s intelligence, but some people do not understand what ‘syndicated’ mean. If a talk show airs on a certain affiliate where they live, they assume it airs on that particular network. Take “Oprah” as an example. How long was she on for…25 years? When ABC canceled AMC and OLTL, fans asked Oprah to pick them up and air on her OWN cable network since “she worked for ABC”. Her talk show aired on a lot of ABC affiliates across the country, but ABC had nothing to do with her talk show and Oprah did not work for ABC. But, since her talk show aired on ABC, some people assumed it was an ABC network show.

    I’m still not really surprised by the latest Y&R casting news/rumors. However, I thought that Christel Khalil had announced her intention to leave before Jill Farren Phelps ever came on board. Jennifer Landon is a recent addition and Billy Miller had actually quit last year, but was talked into coming back. Michael Graziadei is another of those actors whose character is not really utilized.

    Pinkle…I don’t know how much of an impact the departures of Genie Francis or Debbi Morgan will do. Neither actress was really featured front and center. I don’t know if producers hired them due to their name recognition without really having a character developed for them, but that almost seems to be the case.

  • Richard

    Jay, Oprah never aired on ABC here, but on the NBC affiliate.

    As to Khalil, I don’t fully understand all of it. I know that she is still in negotiations with the show as far as one site is reporting. She does not want to leave according to several statements but the show is playing hardball. I think it all falls into that time frame that initially she was doing this during Bells reign but it is continuning under Phelps.

    Phelps did confirm that a recent casting call was for the role.

  • Richard

    To add some perspective to the ratings also and why it was a bad week for GH — despite the spin.

    GH was down in categories esp. in Total Viewers.

    The two hours before GH aired last week — occupied by The Chew and GAA were both up.

    The Chew had it’s highest number of viewers since April 23. And GAA was up for the week — almost to the same number they had the week they debuted. That week they had 1.80 and last week they had 1.75. It’s highest number in 9 weeks. Just 50,000 viewers less than their debut week.

    Yes GH did still outperform both shows, but many are saying ratings were down simply because of Labor Day. With other shows doing okay last week and even some shows debuting last week up, I just don’t buy the Labor Day as a full excuse.

    Plus even last year the week of Labor Day all the soaps were up. This year just bucked that trend with 2 of them being down in several categories.

  • Janiece

    I have followed Days since the very first airing…I love it and at times have been disappointed,..Lately, they have been just great. I do hope people will support them, because the powers that be are just looking for a chance to drop a soap and put in another cheap talk show…Please support…Record Days to help keep the numbers up….

  • Richard

    The people behind Days and all the soaps have got to give the viewers a reason to tune in though. And right now sadly many of them are not. Yes there are fans that like what is going on but there are many fans that don’t. And yes there are fans that will watch out of loyalty. And there are fans that will watch out of habit.

    And there are fans that will watch no matter what airs — good or bad — just because they think if they do then the show won’t get cancelled. But unless you are a Nielsen household it doesn’t matter if you watch or not.

    I know so many are trying to save their show. And that is great that they love it that bad.

    I just wish online fans would stop asking others to watch even if they don’t like it.

    I just don’t think that is the solution to saving the soaps at all. You keep reading it all over the Internet — other fans saying you are not loyal if you don’t watch or if you complain then you are just a bad fan. Instead of trying to put people down or calling them a hater, I think people should encourage people that have just quit watching to speak up and say why they quit watching.

    The biggest problem with the soaps is that the people behind them have mismanaged them so bad that many people just quit watching and don’t care at all anymore. If they spoke up, posted the problems, let their voices be heard, wrote letters, etc. — then maybe the folks behind these soaps would truly get the picture and finally fix the problems.

    I saw something posted at either SON or Daytime Royalty where a Days fan said she wished all those people that tuned in after the Daysaster would write one short e-mail to the show and just tell them why they watched and why they tuned out. Then maybe they might get the picture.

    I just wish there was as much fight for the integrity and quality of the soaps as there is for the life of them. If people all along had fought for integrity and quality maybe we wouldn’t be looking at the death of so many soaps in such a short time.

    Just my opinion.

  • Laurie

    I can’t say I am surprised with Days losing viewers! There is nothing watchable on there right now in my opinion. It is the Sami and her men, Chad, Melanie and Nicole hour right now! I will not be watching until Kristen comes back. This will give John and Marlena more air time and hopefully a great storyline!!

  • ebarryhill

    Good to know these ratings do not reflect the GH time change ratings, which should be 15% higher. @2.3 for the week. The other good/bad news is that Genie Francis has been fired from Y&R. TBTB at GH already expressed great interest in bringing her back as Laura. I know RC could convince her by offering her a storyline that does her character justice, and her skills as an actress justice. They will have to clear the deck of some expensive talent to make room for her, but I PREDICT SHE WILL RETURN IN TIME TO CELEBRATE GH AT 50 YEARS. Can’t wait.

  • Jojo

    I can tell you why i stopped watching Days : it is the same stories we had to endure one year ago with this same regime : the new/old writers, these Rafe/Sami and Jennifer/Daniel BS doesn’t interest me, it was bad the first time once is more than enough for me therefore i will pass.

  • Stacy

    I do like soaps and have enjoyed watching days, gh, ATWT(before it was cancelled). I don’t want to sound negative but i don’t really think the ratings for all 4 soaps are that great. I don’t want to see any of the soaps cancelled but looking at the ratings i don’t think any of these soaps are safe. I just think that when you see the Chew, the Talk, the View, Live with Kelly doing just as good or better than the soaps and all of these shows costing the networks less money than the soaps to produce i can see the soaps being cancelled.

  • Russell Wilson 3

    The last four soaps have had some peaks and declines all year but like somebody mentioned before consistency has been a challenge but the soaps still seem to be putting up the same numbers or better than a lot of cheap programs are putting up. B&B is the only consistent soap year-to-year.

    As long as GH puts up OLTL numbers, ABC will keep it around for the next few years.

    Y&R and B&B aren’t in cancellation territory just yet so its still to early to see them end.

    The only soap that’s on the bubble every year is DAYS, this is the one show that’s had the odds against them every year since like 2006. If DAYS gets another renewal or NBC keeps the 2014 option, honestly speaking this show might not ever go away.

    I think it’s looking a lot better for the soaps than it did in previous years probably because there’s only 4 left.

  • Pinkle

    @Russell Wilson 3

    The networks don’t care how many soaps are left. They only care about how the soaps do and how they make money for them. They could care less about keeping a soap on because there are so few left on the air. It didn’t stop CBS from cancelling the longest-running drama in American history. It didn’t stop ABC from cancelling TWO soaps at once. It didn’t stop ABC from making people believe that GH could possibly end months shy of its 50th anniversary.

    Y&R and B&B, while they are holding good numbers now and continue to make money, their contracts are not up for renewal yet. They won’t be up until 2014, I believe. And with all the changes happening at both of these shows, 2013 is going to be a VERY important year for Y&R and B&B (in my opinion).

    Days is in danger. The DAYSaster effect is gone, and they are right back to where they started. It’s going to be a very important fall for Days (and GH). They’ve got to pull their numbers up, especially those 18-49 numbers.

    Yes, the replacements really don’t do better than the soaps. But, the fact that they are so cheap could be their saving grace. Because of their low costs, they have more leeway in their ratings.

    Take GAA for example. The show never got more than 1.8 million viewers, and hit lows of 1.3-1.4 million viewers during the Olympics. However, everyone who worked there already worked at GMA, the set was small and plain and decorated with the hosts’ personal items. GAA could have been SO cheap that ABC could have been perfectly fine with its ratings performance. Yes, from the looks of things, it looks like it won’t come back, but for the very reasons I just listed, I don’t 100% discount the idea of it returning, yet. But, we don’t know.

  • Mark

    I like what Richard said, “…The biggest problem with the soaps is that the people behind them have mismanaged them so bad that many people just quit watching and don’t care at all anymore…”.

    That is SUCH a true statement. Sometime during the 90’s, the PTB lost the idea that the viewers wanted to see couples in love. Love stories used to be the soaps reason for being and when they stopped telling love stories, they stopped getting viewers hooked.

    Think about the great couples from the ABC Daytime best years of story telling – Nina/Cliff – Jenny/Greg – Luke/Laura – Bo/Nora – Robert/Anna – the last “super couple” to have any type of buzz (even if most of it – was negative) was Kyle/Oliver from OLTL. When these couples stopped being front and center – the shows tanked – big time. I believe that Frons didn’t want super couples to be front and center, because it gave the given actors too much power over contracts and money. They could bargain as a unit – rather than just for themselves.
    Because of this, every show seemed to keep the action away from the bedroom – especially the ABC soaps – which is the reason they crumbled and Frons got his way.

    That’s my two cents !! ;0)

  • Stacy


    I agree with you the soaps today don’t have couples in love and i do miss that. We need those power couples i never watched OLTL or AMC but on Days they had Bo/Hope, Marlena/John and on gh they had Luke/Laura, Robert/Anna, Sam/Jason. Now it seems like the writers don’t want the happy power couples. I know i always enjoyed watching the favorite couples and see how they were doing, but now we don’t have that. The storylines today just aren’t the same or as good.

  • Kayla Rae

    I think that Days has been great the past few weeks. Love the Will/Sonny romance!

    It’s fun watching Sami/EJ/Rafe together too!

    Melanie/Chad are my least fave.

  • Kayla Rae

    Stacy, don’t forget Kayla & Steve(Patch) on Days…another great power couple!

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