Soap Opera Ratings: 'General Hospital,' 'Days of Our Lives' Fall in Total Viewers and Women 18-49

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September 14th, 2012


via Soap Opera Network:

Week of September 3-7, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Total Viewers
1. Y&R 4,298,000 (-41,000/-333,000)
2. B&B 3,198,000 (+87,000/+207,000)
3. GH 2,561,000 (-100,000/+66,000)
4. DAYS 2,458,000 (-113,000/-101,000)

1. Y&R 3.2/11 (-.2/-.2)
2. B&B 2.5/8 (+.1/+.3)
3. DAYS 1.9/6 (-.1/+.1)
3. GH 1.9/6 (-.1/same)

Women 18-49 Viewers
1. Y&R 812,000 (+8,000/-104,000)
2. GH 608,000 (-18,000/-121,000)
3. B&B 575,000 (-25,000/+23,000)
4. DAYS 479,000 (-52,000/-92,000)

Women 18-49 Rating
1. Y&R 1.3/9 (same/-.1)
2. GH 1.0/6 (same/-.1)
3. B&B 0.9/6 (same/same)
4. DAYS 0.7/5 (-.1/-.2) <—— ties low

Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • Eddie

    October will be key to DAYS future as Eileen Davidson is back on board and we see Sami’s twin brother Eric return. I would assume Marlena’s character will become front and center with the return of both these chracters. I think DAYS has a chance to take number 2 position for a while if they play the cards right!!

  • Katherine

    @Eddie I’m confused. JA is on SPN, right? Did they recast Eric???

  • David

    I hope Sean Kanan is coming back as AJ give a great storyline for Monica! Also remember he is Michael’s biological father so a lot can be done there! I def don’t want to see him as a recast Jason! I would rather see Jason just leave or whatever!

    I cannot wait to see the ratings on Friday see how GH did in its first week in the new time slot and hope Days isn’t hurt by it want to see all soaps do well!

  • MelissaK

    I think that the problem with Days is that they have been focused on Sami and EJ for too long. Ever since the re-boot last September, they have been in every storyline. They brought back (in my opinion) the most talented actors of all time. I am talking about Deidre Hall and Drake Hogestyn and their beloved characters Marlena and John. As a devoted fan of Days and John and Marlena, I cannot believe that they haven’t had a storyline in months. I believe that ratings would soar if we saw these two on our screens more than once a week. In the last few months we have only seen them as basically supporting characters. And they are too good to have this happen to them. They have never been “supporting” ever since John came to town in 1986! We see Marlena counseling various people every now and then. And John has an occasional scene being a friend to everybody in Salem (except the Dimeras), but we hardly get to see John and Marlena together. They ooze chemistry with each other and light up the screen whenever they are on. Wouldn’t it be nice if they brought back Belle, Shawn, and Claire?? This would connect them with Bo and Hope and the Brady’s. And it would breathe new life in the younger set of characters which will loose one of its best actresses when Molly’s Melanie leaves.
    I have watched every episode since 1983 and will continue to watch especially if we get a juicy storyline for my favorites John and Marlena.
    MelissaK in SC

  • John

    Personally I would rather a Jason recast instead of yet another raised from the dead character. So overdone. Jason needs to be around for the baby revelation and to keep the triangle with McBain going.

  • MBmomof3

    Whatever GH has planned for Sean Kanan has to be pretty big. They gave him a contract and assurances enough for him to feel comfortable walking away from a recurring storyline on B&B. I am glad that Cartini has learned the value of keeping such a tight lid on spoilers. It really works for me as far as garnering excitement and getting those WOW moments soapfans enjoyed pre-internet days.

    @Katherine, don’t want to step on @Eddie’s toes, but yes, they have recast Eric Brady with Greg Vaugn, who once played Lucky on GH. I really liked his portrayal of Lucky and find him to be super-hot! But, not as hot as JA on SPN! One of my fave shows!

  • MBmomof3

    I agree with the posters that DOOL needs less EJami. I like the characters, but they are risking making the mistake that GH made by focusing almost entirely on a few characters and B&B’s neverending triangle. That is why I lost interest in those shows and went from a regular viewer to an occassional pop-in. GH has corrected that by featuring an ensemble cast once again.

  • steven m. burton

    DOOL is in deep caca. No way to look at those numbers except as bad news. Don’t see a bright spot anywhere. One problem I think it will have a hard time overcoming is that there is just no program support around it in many markets around the country.
    GH has Katie following and the reasonably popular the Chew preceding it in a lot of markets. Ellen is the only thing on around the area I live on NBC affliates. While she is funny and nice, she is well down the list of talk shows ratings-wise. So here DOOL is kind of like in a TV viewing deserted island situation. Nothing very popular on right before or right after. It must have better luck in some places, otherwise,it would have already been off the air.

    The NBC soaps used to be the ones everybody watched around this area. Now I don’t know but a couple of people who watch DOOL. It is the CBS juggernauts that are popular here. Have to admit that I really only watch GH on a regular basis. Always preferred the ABC soaps.

  • TimsDale4ever

    I continue my “struggle” watching of Y&R and Jill Phelps material cannot come soon enough. The Phyllis sitution is the only, repeat ONLY thing worth watching on this entire show and even it could be written with a quicker pace. The rest of this show is a complete snooze fest. It’s like MAB doesn’t even have enough creativity in her to actually be able to know if a storyline will be interesting or not, combined with the extrememly agonizing slow pace of this show. Take Victor’s disapperance. Not bad at first, but now they’ve turned him (who doesn’t know who he is now) into this NORMA RAE character trying to get better working conditions for the dock workers. How lame is this for a daytime soap story? October can’t possibly get here fast enough for me — I just keep wondering how much lower these ratings are going to go before then.

  • David

    Have to agree with MB for the short time I have watched Days there is a lot of EJ and Sami. GH made this mistek in the past up until the last 8 months or so where they started to feature an ensemble cast. Hopefully Days will rectify their mistake in doing this.

    I would imagine Burton and the Jason character will get the baby reveal before his departure.

    I do not want to see Sean Keanan as Jason I just don’t think anyone else playing the role is a good thing but I guess we will see!

  • TimsDale4ever

    You would think if KATIE had had a magnificent first week in the ratings we would have seen a post on this site by now boasting about these great numbers. Get ready GH fans — if KATIE’s mediocre, somehow GH will be blamed for the poor lead in in whatever markets these 2 aired back to back.

  • David

    More great news for GH Fans:


    The focus in daytime, at present, remains on the new crop of first-run syndicated talkers. But veteran General Hospital on ABC, which successfully moved to 2 p.m. ET on Sept. 10, certainly should not be ignored. Based on the weighted household averages in the 56-metered markets from Nielsen, General Hospital this week (Monday, Sept. 17 through Wednesday, Sept. 19) is averaging a very respectable 2.4 rating/8 share. Comparably, that is up by 14 percent from lead-in The Chew (2.1/ 7) and 9 percent from year-ago time period occupant One Life to Live (2.2/ 7).

    Growth for General Hospital is more prevalent among target women 25-54, with a 1.7 rating/11 share this week to-date an increase of 70 percent from lead-in The Chew (1.0/ 6) and 13 percent from One Live to Live in Sept. 2011 (1.5/10). Long live the Quartermaines and the Spencers!

  • David

    the above was taken from TV Media Insights great news for GH in the ratings dept I cannot wait to see the full ratings

  • David

    sorry for the repeat posts(if there are any()as they were not showing up at first so thought they did not take I apologize in advance

  • Brad

    @ David

    I am so excited for General Hospital!!! This news makes me so happy!

  • MBmomof3

    WOW! I know these are metered-market numbers, but very impressive indeed. I hope they can keep the momentum going, as that is something GH ratings have struggled with. They have been up & down. Hopefully the trend will continue. ABC, take note! Fans want a soap in that timeslot! Please don’t muck this up.

    In other happy GH news (IMO) Carolyn Hennessy’s Diane Miller is slated to return to the canvas. I LOVE this character and missed her presence. I can’t wait to see what they have in store for her. She has such great chemistry with everyone she interacts with on screen.

  • MBmomof3

    I’m curious: Does anyone know how they measure GH #’s as a lead-in for Katie when Katie doesn’t follow GH in many markets? I’m not clear on how that works. Thank you.

  • JayTN

    TimsDale4ever…I don’t know if you are talking about a press release for the first week of “Katie” or not, but Disney-ABC did release a statement about its ratings.

    It can be found here: http://tvbythenumbers.zap2it.com/2012/09/17/katie-opens-as-the-definitive-number-1-new-daytime-talk-show-in-households-and-women-25-54-ratings/148871/

  • JayTN

    MBmomof3…Nielsen simply takes the numbers for the show(s) that air before “Katie” is each market and uses that as the ‘lead-in’ number. GH is probably a big part of that number, but not 100%.

    Before he was driven away, I think that is what Richard was trying to get across last week when everyone was cheering about those “Katie” lead-in numbers. They aren’t all GH.

    I don’t think Nielsen actually differentiates between the various affiliate lead-ins across the country. The lead-in figure is more or less used as a barometer, to see if “Katie” – or any show – does better than the one before it.

    For the record, the ‘metered markets’ are only around 50 markets. There are more than 100 markets across the U.S., which is why numbers tend to change when the ‘finals’ (i.e. all the market numbers) come out.

  • David Fournier

    JayTN the metered markets total 56 which is about half! I will be interested in seeing the final numbers but I take these as a good sign!

    No one drove Richard away he chose to leave because I Chrisann, John and a couple others had differing opinions or called him out on things! As a couple others have said this thread is more readable without him! No doubt he will be back as himself or someone else! He has apparently left before when he was posting as ClassicTVFan then left on that name then came back as Richard so I am sure we will see him back again!

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