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TV Ratings Friday: 'Shark Tank' Premieres Flat & 'America's Next Top Model' Hits Cycle High + 'Touch' Bonus Episode Fizzles

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September 15th, 2012

Scoreboard ABC NBC CBS FOX CW
Adults 18-49: rating/Share 1.8/6 0.9/3 0.7/2 0.7/2 0.5/2
Total Viewers (million) 5.923
3.130 4.614 3.035 1.12

ABC won the night in adults 18-49 and total viewers.

On ABC, the season premiere of Shark Tank earned a 1.7 adults 18-49 rating, even with its season 3 premiere. The season premiere of Primetime: What Would You Do? earned a 1.7 adults 18-49 rating, and 20/20 scored a 1.8 adults 18-49 rating, up from last week's 1.2 rating.

On NBC, Dateline was even with last week's  0.9 adults 18-49 rating.

On the CW, America's Next Top Model garnered a season high 0.7 adults 18-49 rating, up a tenth from last week's 0.6 among adults 18-49.

On FOX, an "extra episode" of Touch earned a 0.7 18-49 rating, down six tenths from last year's season finale.

Overnight broadcast primetime ratings for Friday, September 14, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 PM ABC Shark Tank 1.7 7 6.303
NBC Guys With Kids -R 1.0 4 3.298
CW America's Next Top Model 0.7 3 1.504
CBS Undercover Boss -R 0.7 3 4.186
FOX Touch 0.7 3 2.943
8:30 PM NBC Go On -R 1.0 4 3.06
tvbythenumbers.com
9:00PM ABC What Would You Do? 1.7 6 5.395
CBS CSI: NY -R 0.7 2 4.73
FOX Bones -R 0.7 2 3.127
NBC Grimm -R 0.7 2 2.426
CW Nikita -R 0.3 1 0.742
tvbythenumbers.com
10:00 PM ABC 20/20 1.8 6 6.125
NBC Dateline NBC 0.9 3 3.786
CBS Blue Bloods -R 0.7 2 4.927

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Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Friday's Ratings Via TV Media Insights

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
  • cj west

    I think some viewers thought Touch was going to be a repeat. I’m an avid TV viewer and I almost missed the “NEW” tag.

  • ZmaX

    @ Brandy
    well hopefully Arrow changes that and does amazingly well. The CW needs it. but with the way Ringer & TSC (which seemed like new hits) fizzled out last season, i’m worried.

    If the average ratings don’t get a boost this season, then I seriously believe the CW will definitely die out in a few years once the contracts with affiliate stations end.

  • robin

    @Brandy

    WTF are you talking about. nikita never premiered with a 2.2 and Hellcats sure as hell didn’t premiere with a 2.0 nikita premiered with a 1.4 and and hellcats with a 1.2 nothing has priemered higher than a 1.4 on the CW since TVD’s 2.1 in 2009

  • RS

    Premier numbers are not the CW’s problem. Retention of numbers is the problem. Had Ringer and/or the Secret Circle retained 3/4 (0.9) of their earlier demo, they would have been successful by the CW’s standards. Despite the best in publicity and rerunning the net-let could give, they failed to do so. Ringer was at 0.6 even before the winter break and returned to predominately 0.4s and 0.5s. If fans were disappointed with the ending, that was on the writers; all sentient beings knew that show was not returning. The Secret Circle fans have a little more right to be disgruntled. I think that it was a last minute decision based on many factors. Between the 3 shows I think were in consideration, H of D demo numbers were erratic (0.5 one week, 0.9 one week – with no clue as to why but with no clear downward trajectory); Nik’s numbers were bottom-of-the-food-chain but steady; SC’s numbers were just going down – to as much as half its lead-in’s number. There was no better place to move SC since it had the best time slot – one that was supposed to ensure its success as a companion piece to VD. Once they decided on Emily Owens, they had the potential for a “medical” night with H of D – which was also less serialized than the other two and thus had more potential for growth. Between Nik and SC, they could move SC to Friday, where it would probably do even worse than it had in the best time slot on the net-let, or keep low-but-steady Nik there. I’m not surprised that the latter got the pity renewal.
    My opinion is that Arrow will start very strong. Whether it remains strong will depend on whether viewers continue to watch. That will be true with all new shows. If history repeats itself, my SPN (consistent 0.7s and 0.8s) will be in the middle when everything debuts, and near the top of the list at the end of the season. Which is great for SPN fans, but not so great for the CW.

  • Brandy

    Robin, according to voices.yahoo.com, Nikita’s premiere had a 1.9 in w18-34, a 2.2/4 and one website had Nikita premiere at 2.2. According to Wikipedia Hellcats premiered with a 1.2 in 18-34, a 2.1 in w18-32 & three million viewers .

  • david

    I agree retention of the viewers seems to be a big problem for the CW for the last few years. Hellcats is a good example of this it started out good and then is droped fast shortly after they moved it to Tuesday nights.

  • Larry

    Too bad CW still isn’t showing on cablevision in NY or ANTM might have seen higher then a .7

  • JJA

    If you think about it, it’s not surprising ANTM would do well on Friday. All the young women who were watching it 8 years ago are now young mothers stuck at home on Friday nights. Smart move by the CW to move it.

    The Nikita rerun seems to have done respectably this week as well. Consider that Supernatural & Hart of Dixie reruns also scored .3′s this week, and Vampire Diaries scored a .4.

    Keeping my fingers crossed for some good numbers when Nikita returns.

  • CrimTV

    It is possible for Arrow to get higher than 1.4! Anything is possible! Remember when everyone said that Once Upon a Time and Grimm would fall flat and get cancelled, well look at them now! So glad they survived

  • senor chang

    LOL at all the three-way ties with 0.7 ratings.

    Great for ABC, ANTM, and the NBC comedy repeats (I agree with everybody saying that Guys With Kids and Community should be flipped). FOX might be in a lot of trouble this fall on Fridays.

  • Brandy

    Arrow also has MAJOR competition-xfactor,Idol,Modern Family to name a few high rated we’d. Shows plus Nashville premieres on same night as Arrow& might get pilot sampling ratings.

  • http://tvbythenumbers.com Bill Gorman

    “Too bad CW still isn’t showing on cablevision in NY or ANTM might have seen higher then a .7″

    Cablevision is only in about 2-3% of the US TV households. A very minor number.

  • rob60990

    Modern Family isn’t airing against Arrow.

  • NikitaAddiction

    Nikita is the best show on TV dont hate!!!!! :)

  • Bunny

    I will be so glad when the new season starts this month. I have been watching Netflix Pretty steady. I really do enjoy watching it without commercials every 3 minutes. I will miss Gifted and some of the others that were really good.

  • thesnowleopard

    @Amy

    Oh, I’m sure the Fringe/Nikita/Grimm fans will more than make up for SPN’s departure to a better night.

  • Russell Wilson 3

    I think a lot of people spread that hate over Nikita because the show has a huge fanbase for a show on a little network that doesn’t get huge ratings. I could be wrong if I am I open up the chance to correct me as I’m really curious to see why people always have to challenge Nikita’s numbers.

  • Sid

    @Russell Wilson 3

    It’s just the obsessional few who obviously have nothing better to do. They’ve been at it all season long and they’re still scratching their heads(and judging by some comments, some might even be pulling the hair off their head) as to why/how Nikita was brought back. I must admit that it’s laughable/entertaining to see the effect Nikita has on them. You’ll learn to just sit back, relax and enjoy the hate. After all, it’s just a TV show but they’ve seem to have lost the sense to realize that.

  • GARebelman

    Top Model seems to grow a bit each week. Surprising to say the least. I do hope Arrow is a success for them. Vampire Diaries won’t be around forever.

    I still say NBC should do a Whitney/Guys with Kids 8PM comedy block on Friday. Same style and repeat modestly.

  • Potato

    Touch was on? I… bonus episode? That’s dumb, Fox. Stop doing that, Fox.

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