via press release:
WRAPS UP SEASON 7 ON A HIGH NOTE, SCORING SEASON HIGHS
The 7th season finale ofon Sunday, September 16th from 9pm-10pm delivered the show’s highest-rated and most watched episode of the season with a 2.61 Household and 3.6 million Total Viewers, ranking it as one of the Top 25 most-watched telecasts on E! ever.
The 7th season finale ofalso over-delivered its average for all premiere episodes this season with all key measures, including a +24% uptick with HHLDS, +35% with Total Viewers and +34% with Adults 18-49 (2.3 mil).
Season 7 finale posted immediate time period gains at 9pm as it performed 5x to 10x better than the prior year as well as with all key measures, including gains of +479% with Households, +640% with Total Viewers and +835% with Adult 18-49 viewers versus the year-ago time period.
also registered appointment viewing from the beginning as it held or built its audience each quarter hour throughout the show, growing +10% among Total Viewers from start to finish and +6% with Adults 18-49.
Looking at online, the 7th season of Keeping Up With The Kardashians delivered E! Online’s highest weekly average page views and unique visitors to its show package than any other E! show across all seasons (130K weekly uniques and 841K page views). Season 7 finale week delivered E! Online’s strongest finale week in traffic across all shows and the Kardashians’ best finale week to date with 184K weekly uniques and almost 470K page views.
The fifth premiere episode of Married to Jonas followed on Sunday from 10pm-10:30pm with a 1.64 Household rating and over 2.2 million Total Viewers which more than triples E!’s Primetime average with both Households and Total Viewers.
Married to Jonas also matched its highest rated HHLD episode of the season and ranked as the most-watched episode to date among all key measures, including Adults 18-49 (1.5 million) and Adults 18-34 (1.0 million).
*Source Nielsen Media Research, Fast Nationals, 9/16/12 Live + Same Day, COV AA% & Impressions; E! Primetime based on 2Q’12 to date (06/25/12-09/13/12, Mon-Sun, 6pm-12am)