TV Ratings Sunday: Football Down But Still Scores Big Win, 'Big Brother' Flat

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September 17th, 2012

Adults 18-49: Rating/Share 6.5/17 2.5/7 2.05 1.0/3 0.7/2
Adults 18-34: Rating/Share 6.0/18 1.9/6 2.0/6 0.9/3 0.4/1
Total Viewers (million) 15.721 8.989 4.518 2.646 3.513


Due to the nature of live sports programming the ratings for NBC (NFL Football)  and CBS (NFL Football ) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: CBS and FOX had sports overruns which resulted in programming time adjustments.On FOX, the 7:00PM half hour contains data for both a football overrun and a portion of American Dad

NBC was number one among adults 18-49  and with total viewers.

On NBC , Sunday Night Football (Lions/49ers)  at 8:30-11:00PM earned a 7.5 preliminary adults 18-49  rating, down 23%  from last week''s  fast national of 9.8.

On CBS, the final half hour of NFL Football scored a 6.3 preliminary adults 18-49 rating. The game ran until 7:37PM, so all ratings for subsequent programming will be adjusted in the finals.  60 Minutes earned a preliminary 3.2 adults 18-49 rating.  Big Brother garnered a preliminary 2.3 adults 18-49 rating, matching last week's performance. However, due to programming delays caused by the football overrun, expect this number to change in the finals

Broadcast primetime ratings for Sunday, September 16, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 CBS NFL Football - Live 6.3/19 18.73
NBC Football Night in America  - Live 3.0/9 7.76
FOX Football Overrun (Live)/American Dad - R 2.4/7 6.24
ABC America's Funniest Home Videos - R 0.9/3 4.85
7:30 NBC Football Night in America - Live 4.8/14 11.72
CBS 60 Minutes 3.2/9 12.77
FOX The Cleveland Show - R 1.5/4 3.74
8:00 NBC  Football Night in America - Live  6.5/17 15.98
FOX The Simpsons - R 1.9/5 4.28
ABC Revenge - R 0.6/2 3.10
8:30 NBC   NFL Football(8:30PM -11PM) - Live   7.5/19  18.061
CBS Big Brother 2.3/6 7.64
FOX The Simpsons - R 1.9/5 4.10
9:00 FOX Family Guy - R 2.0/5 4.41
ABC Revenge - R 0.6/2 3.06
9:30 FOX Family Guy - R 2.0/5 4.35
CBS The Good Wife - R 0.9/3 4.26
10:00 ABC Revenge - R 0.7/2 3.04
10:30PM CBS The Mentalist - R 0.7/2 3.86

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • http://tvbythenumbers.com Bill Gorman

    “so cbs decided to start airing their sunday programming at 7:30 due to football overrun…and they still start late…knew that wasn’t going to work “

    The CBS announcement was completely irrelevant to when the shows actually would start.

    They were always going to start immediately after football was done, regardless of when they were “scheduled” to start.

  • s0303

    @bill…exactly, why even release an announcement if it isn’t going to change anything :)

  • Michael

    If Danielle wins HOH, she would be naive to evict Dan, at this point in the game he already has a huge target on his back with the Jury. Ian is a very popular house guest player, she would be stupid not to vote him out.

    This season has been awesome! It shows in the ratings, as well.

  • joss

    wow at family guy awesome demo also WEEDS finale was LEGENDARY

  • Ike

    Serialized shows rerun very poorly, but ABC should’ve scheduled more Revenge reruns anyway. Short-term summer ratings pains would lead to long-term gains. I watched the rerun of the pilot and I liked it. Now ABC may have gained a new viewer for this show — if I can find a way to get caught up without having to subscribe to Netflix. (I pay enough for cable as it is, so I’m not getting Netflix too. They should do a marathon on ABC Family or something.)

  • eridapo

    I think the problem with Revenge and other such shows is that after the season finale they disappear for much of the summer. If there was any fan interest, they have to find the show again. If you notice, most of CBS’ shows aired during the summer. Most aired in their regular slots while others have been airing in their new fall slot. As a viewer, the CBS shows are always on so you hardly forget they’re on or need catch up episodes. ABC, on the other hand, just vanishes most of their shows for the summer.

  • DParham

    When I watch tv in prime time I want to see new shows not reruns.

  • rob60990

    The only thing you can tell from these Revenge repeat ratings is that it will skew older than Once Upon a Time.

    @Ike, Netflix gives you the first month free.

  • Ultima

    Serialized shows rerun very poorly, but ABC should’ve scheduled more Revenge reruns anyway. Short-term summer ratings pains would lead to long-term gains.

    Is there anything that supports this? ABC ran Desperate Housewives weekly during the summer, yet it never topped its season 1 finale. Grey’s Anatomy did jump between its first two full seasons, but that may have had more to do with the move to Thursdays than the summer airings (and even then, it was on three times a week… ABC can’t devote that much time to Once Upon a Time or Revenge).

    I watched the rerun of the pilot and I liked it. Now ABC may have gained a new viewer for this show — if I can find a way to get caught up without having to subscribe to Netflix.

    Which is why ABC probably feels that the one night mini-marathon (with pilot and finale) along with the high exposure recap special during premiere week is a much better way to attract new viewers than devoting an hour or two to the show for the entire summer.

  • Networkman

    The Revenge marathon held steady throughout the 3 hours. Not bad considering it is now on a new night and its repeats had to go against Sunday Night Football. Glad to see Football was down. As long as Sunday Night Football continues to garner between 18-20 million viewers weekly, NCIS has a slim chance of finally being the number one rated show in viewers. It will be nice to see a scripted show back on top.

  • bob

    I absolutely love this season of Big brother….However, last night was a big waste of my time that I can never get back…UGH. Danielle needs to get off her high horse and start thinking his lucky stars that Dan kept her safe this long. I am sick of her pity party. Grow up. I like her but it really makes me angry when she gets nasty to Dan.

  • bob

    I love Revenge!!!!!

  • HG

    I always watch a re run of The Mentalist, but since it was changed to Sundays I haven’t been able to do it. With all their advance notices and such, this does NOT look good.

    Cronica de una muerte anunciada para The Mentalist. :'(

  • DW

    its all about the money. cbs did right by putting nfl into primetime. look at that number.thats what you want if your cbs. if the mentalist tanks its not due to its lead in.

  • aiden

    @PHIL Revenge is very good, ?I’m a guy I love the show

  • Petar Ivanov

    I agree. Revenge is good show. #3 new drama last seaosn! tHink will stay strong and this season. But they must keep story right.

  • omabin

    @Bill Gorman,

    No Friday final ratings today?

  • ccemerson

    Just discovered this weekend NetFlix has all episodes of Scandal, Once Upon a Time and Revenge on there website. Getting hooked on Once. Awesome show !!!

  • iMember

    @ccemerson, next up you have to watch Revenge. It is sooooo good!! Even better than “Once” in my opinion, but I do love that show too.


    So if the numbers hold, TGW did better than Revenge in reruns, 0.9 to 0.6-0.7!


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