
via press release:
ABC Family’s “Switched At Birth” is Monday’s #1 Cable TV Telecast at 8PM
In Females 12-34, and the #1 Scripted Cable TV Telecast in Adults 18-34,
Women 18-34, Adults 18-49, Women 18-49 and Viewers 12-34
“Switched At Birth” (8:00-9:00 p.m.)
Monday’s all-new “Switched At Birth” ranked as cable TV’s #1 telecast in the hour in Females 12-34 (681,000/1.5 rating), and the #1 scripted cable TV telecast at 8 p.m. in Adults 18-34 (511,000/0.8 rating), Women 18-34 (405,000/1.2 rating), Adults 18-49 (868,000/0.7 rating), Women 18-49 (676,000/1.1 rating) and Viewers 12-34 (821,000/0.9 rating).
- Versus all telecasts, “Switched At Birth” qualified as the #1 scripted cable TV telecast in Prime in Women 18-34, Women 18-49 and Females 12-34.
Source: NTI, 9/17/12, Live + Same Day.










This is a great show, all around!
Go-go S@B!
What the competition on Monday at 8 o’clock. of course it win it not against anything
Vh1, it was against Monday Night Football,The Voice,Revolution &Mob Dr. premieres,Bones,thw CMAs,LA Complex on CW,BasketballWives LA 2.
Real test is Oct 8 when similarly young woman skewing/targeted Gossip Girl,90210 return.VH1 Switched was against the Voicw,MNF,Bones,Major Crimes,BasketballWives la2,Cma fetivals,Mob Dr &Revolution premieres,la complex on CW.
I doubt Gossip Girl or 90210 will skew viewers away from Switched at Birth. Gossip Girl’s on its last legs. Plus its ending soon.
Kaylie,yeah last season Secret Life,Switched,PLL beat CW mon & Tues nights.Problem is cw and abcfamily target same audience and maybe since GGs in its last season, old viewers wil tune back in.
Kaylie , for example I watch Switched,PLL,GG,Bunheads,Lying Game,Hart of Dixie,Emily Owens but at 6&7 pm ill watch abcfamily and 8&9pm watch CW on Mon & Tues.Theres probably a lot of people who watch both.
@Brandy
It said Only CABLE channel not BROADCAST channel. So the voice, Revolution, Bones, LA complex and Cma Festival don’t count
@VH1 What are you talking about? They DO count. lol
NO IT said CABLE SHOW. The Number one Cable Scripted show. Broadcast show don’t count
This is an awesome, awesome show with something for everyone!! I am 57 years old, have watched it from the beginning, and l o v e this show!!