ABC Family’s 'Switched at Birth' is Monday’s Number 1 Cable TV Telecast at 8PM In Females 12-34

Categories: Network TV Press Releases

Written By

September 18th, 2012

via press release:


ABC Family’s “Switched at Birth” is Monday’s #1 Cable TV Telecast at 8PM

In Females 12-34, and the #1 Scripted Cable TV Telecast in Adults 18-34,

Women 18-34, Adults 18-49, Women 18-49 and Viewers 12-34



“Switched at Birth” (8:00-9:00 p.m.)


Monday’s all-new “Switched at Birth” ranked as cable TV’s #1 telecast in the hour in Females 12-34 (681,000/1.5 rating), and the #1 scripted cable TV telecast at 8 p.m. in Adults 18-34 (511,000/0.8 rating), Women 18-34 (405,000/1.2 rating), Adults 18-49 (868,000/0.7 rating), Women 18-49 (676,000/1.1 rating) and Viewers 12-34 (821,000/0.9 rating).


  • Versus all telecasts, “Switched at Birth” qualified as the #1 scripted cable TV telecast in Prime in Women 18-34, Women 18-49 and Females 12-34.


Source: NTI, 9/17/12, Live + Same Day.

  • Michael

    This is a great show, all around!

  • panda22

    Go-go S@B! :D

  • vh1

    What the competition on Monday at 8 o’clock. of course it win it not against anything

  • Brandy

    Vh1, it was against Monday Night Football,The Voice,Revolution &Mob Dr. premieres,Bones,thw CMAs,LA Complex on CW,BasketballWives LA 2.

  • Brandy

    Real test is Oct 8 when similarly young woman skewing/targeted Gossip Girl,90210 return.VH1 Switched was against the Voicw,MNF,Bones,Major Crimes,BasketballWives la2,Cma fetivals,Mob Dr &Revolution premieres,la complex on CW.

  • Kaylie

    I doubt Gossip Girl or 90210 will skew viewers away from Switched at Birth. Gossip Girl’s on its last legs. Plus its ending soon.

  • Brandy

    Kaylie,yeah last season Secret Life,Switched,PLL beat CW mon & Tues nights.Problem is cw and abcfamily target same audience and maybe since GGs in its last season, old viewers wil tune back in.

  • Brandy

    Kaylie , for example I watch Switched,PLL,GG,Bunheads,Lying Game,Hart of Dixie,Emily Owens but at 6&7 pm ill watch abcfamily and 8&9pm watch CW on Mon & Tues.Theres probably a lot of people who watch both.

  • VH1

    It said Only CABLE channel not BROADCAST channel. So the voice, Revolution, Bones, LA complex and Cma Festival don’t count

  • iMember

    @VH1 What are you talking about? They DO count. lol

  • VH1

    NO IT said CABLE SHOW. The Number one Cable Scripted show. Broadcast show don’t count

  • Molly

    This is an awesome, awesome show with something for everyone!! I am 57 years old, have watched it from the beginning, and l o v e this show!!

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