Disney Channel Pacing for Momentous Number 1 Total Day Ranking in Total Viewers in 3rd Quarter of 2012

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via press release:

3Q12 Pacing as Disney Channel’s #2 Quarter of All Time in Kids 2-11 and Kids 6-11 – Tracking for First-Ever Total Day Win in Total Viewers

 

1-Hour Event “Shake It Up: Made in Japan” Set to Rank as 3Q’s

#1 TV Telecast Across Kids 2-11, Kids 6-11 and Tweens 9-14

 

“Good Luck Charlie” is the Week’s #1 TV Telecast in Kids 6-11 and Tweens,

And “Gravity Falls” is the #1 Animated TV Telecast in the Target Demos;

Powers Disney Channel to 66th Consecutive Weekly Total Day Win

 

Disney Channel: Total Day and Prime Highlights

 

With two weeks left in 3Q 2012, Disney Channel is on track to rank as the #1 cable TV network on a Total Day basis for the first time ever in Total Viewers (1.88 million), and will stand as TV’s #1 network for the 3rd consecutive quarter in Kids 2-11 (1.08 million/2.7 rating),  the 6th in Kids 6-11 (771,000/3.2 rating) and the 14th in Tweens 9-14 (648,000/2.7 rating). Impressively, 3Q12 is pacing as the network’s #2 quarter of all time in Kids 2-11 and Kids 6-11, and its #3 quarter in the network’s history in Tweens 9-14.

 

The 1-hour “Shake It Up: Made in Japan” event will rank as 3Q’s #1 TV telecast in Kids 2-11 (3.23 million/7.8 rating), Kids 6-11 (2.75 million/11.2 rating) and Tweens 9-14 (2.50 million/10.2 rating).

 

  • 3Q2012 to date, Disney Channel tops runner-up Nickelodeon by a solid 12% in Total Viewers (1.88 million vs. 1.69 million), by 22% in Kids 2-11 (1.08 million vs. 886,000), by 40% in Kids 6-11 (771,000 vs. 549,000) and by 51% in Tweens 9-14 (648,000 vs. 428,000).

 

For the week of September 10, 2012, delivering the #1 TV telecast with Sunday’s “Good Luck Charlie,” Disney Channel extended its record-streak as the #1 TV network to 66 consecutive weeks in Kids 6-11 (505,000/2.1 rating) and Tweens 9-14 (446,000/1.9 rating), and stood as the #1 TV network for the 14th time in the previous 15 weeks in Kids 2-11 (782,000/2.0 rating).

 

  • Competitively, Disney Channel out-performed Nickelodeon by double-digit margins for the 45th straight week in Kids 6-11 (+33% – 505,000 vs. 381,000) and for the 47th consecutive week in Tweens 9-14 (+49% – 446,000 vs. 300,000).

 

  • In Prime, Disney Channel was the #1 cable TV network for over 7 years in Kids 6-11 (917,000/3.9 rating – 382 weeks), and for over 2 consecutive years in Tweens 9-14 (810,000/3.4 rating – 117 weeks).

 

 

 

  • Disney Channel held the week’s Top 5 TV Telecasts in Kids 6-11:

 

 

  • Disney Channel aired the week’s Top 7 TV Telecasts in Tweens 9-14:

 

 

 

[Source: NTI, U.S. ratings. Week of 9/10/12-9/16/12: Live + Same Day; 3Q12 to date: 6/25/12-9/16/12, most current. Competitive rank streaks include ties based on rating.]

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