via press release:
Wins the Night among All Networks
Broncos-Falcons Delivers 11.6and 15.5 Million Viewers
Last night’s ESPNgame – an Atlanta Falcons’ 27-21 victory over Peyton Manning and the Denver Broncos– helped ESPN win the night among all networks – broadcast or cable – in households, viewers and all key male and adult demos. Similarly, MNF led all television programs.
The game earned a 11.6 household coverage rating (10.0 US), representing an average of 11,411,000 households (15,514,000 viewers – P2+), the fourth largest audience among viewers (third among households) for any program on cable television in 2012, according to Nielsen.
ESPN’s BCS National Championship Game (Alabama-LSU, 1/9/12) ranks as the most-viewed program of Nielsen’s year (24,214,000 viewers), followed by the network’s 2012 Rose Bowl (17,558,000 – Wisconsin-Oregon, 1/2/12) and ESPN’s 2011 MNF season-finale (15,638,000 – Atlanta-New Orleans, 12/26/11).
In Denver, the game delivered a 18.9 rating on ESPN and a 21.4 rating on KTVD-IND, for a combined 40.3 in the market. In Atlanta, the game delivered a 12.5 rating on ESPN and a 16.3 rating on WSB-ABC, for a combined 28.8 in the market.