A Special Edition of '20/20' Spikes to 4-Month Highs for ABC in the Time Period

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via press release:

Opposite Stiff Competition, “A Special Edition of 20/20” Scores 4-Month Non-Sports Highs in its Time Period and the Best Adult Numbers Outside of the Season in 2 Years

 

Building from its First to Second Hour, “20/20” Ranks No. 1 at 10pm in Adults 25-54, While Outdrawing NBC’s First-Run Episode of “Parenthood” by 2.7 Million Viewers

 

 

“A Special Edition of 20/20” (9:00-11:00 p.m.)

Shooting up from its lead-in at 9:00 p.m. and gaining audience from its first to second hour against all-original competition on NBC (“Go On”/”The New Normal”/”Parenthood”) and Fox (“So You Think You Can Dance” season finale), “A Special Edition of 20/20 – Best in TV: The Greatest TV Shows of Our Time with Barbara Walters” produced a summer-high in the 2-hour time period with ABC’s best non-sports results in the slot in 4 months with Total Viewers (7.4 million), Adults 18-49 (1.6/4) and Adults 25-54 (2.3/6) – since 5/22/12.  “I Love Lucy” won best TV show of all time.

 

  • During its second hour from 10:00-11:00 p.m., ABC’s “20/20” ranked No. 1 with Adults 25-54, beating NBC’s “Parenthood” by 9% (2.4/6 vs. 2.2/6).  In addition, the ABC newsmagazine beat out the NBC first-run drama by 2.7 million viewers (7.7 million vs. 5.0 million) and held a 17% advantage with Teens 12-17 (0.7/3 vs. 0.6/3).

 

  • Among key Adults (AD18-49/AD25-54), “20/20” scored the Net’s highest non-sports ratings in the time period, outside of the official broadcast TV season, in 2 years – since 9/14/10.

 

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/18/12.

 

 

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