'Good Morning America' is Number 1 Morning Show for the Third Week in a Row in Both Total Viewers and Adults 25-54

Categories: Press Releases

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September 20th, 2012

via press release:

“GMA” is #1 for the 3rd Week in a Row in Both Total Viewer and Adult 25-54 Demo:

Posts Longest Demo Winning Streak Over NBC’s “Today” in Over 18 Years

For the 3rd Consecutive Week, “GMA” Posts Historic Total Viewer and A25-54 Margins Over “Today”

“GMA” on Top in Total Viewers in 10 of Last 12 Weeks

 

“GMA” Grows Year-to-Year Among Total Viewers and A25-54

While “Today” Declines by Double-Digits

 

 

For the week of September 10, 2012, ABC News’ “Good Morning America” stood as the morning news leader, ranking as the No. 1 newscast for the 3rd week in a row in both Total Viewers (4.958 million) and Adults 25-54 (1.831 million), according to Nielsen Media Research. “GMA’s” 3rd straight Adults 25-54 victory over NBC’s “Today” represents its longest stretch at No. 1 in over 18 years – since a 6-week streak from w/o 7/18/94 thru w/o 8/22/94. Additionally, “GMA” ranked No. 1 in Total Viewers for the last 5 weeks and in 10 of the last 12 (behind “Today” only during the 2 weeks of the Olympics).

 

“GMA” outperformed “Today” (4.306 million and 1.732 million, respectively) by +652,000 Total Viewers and +99,000 Adults 25-54. “GMA” has turned in its 3 largest Total Viewer leads over “Today” in the past 3 weeks (+883,000 on w/o 8/27/12; +795,000 on w/o 9/3/12) since it first beat the NBC program in April after 17 years. In addition, “GMA” increased its news demo advantage week to week by +19% (+83,000 on w/o 9/3/12).

 

For the 4th consecutive week, “GMA” outdelivered “Today” in every head-to-head telecast of the week in Total Viewers (Mon: +656,000, Tues: +923,000, Wed: +369,000, Thurs: +793,000 and Fri: +467,000). “GMA” has now beaten “Today” for 23 days in a row (8/14 – 9/14/12 – regular telecasts), representing “GMA’s” longest run of consecutive single-day Total Viewer wins in nearly 20 years – since a 28-day streak from 2/1 – 3/10/93.

 

Additionally, for the 2nd time in the last 3 weeks, GMA” outdrew “Today” in all 5 telecasts of the week in Adults 25-54 (Mon: +107,000, Tues: +142,000, Wed: +6,000, Thurs: +120,000 and Fri: +90,000). Further, for the 4th week in a row, “GMA” owned the No. 1 morning telecast of the week (Monday – 9/10/12) in both Total Viewers (5.186 million) and Adults 25-54 (1.926 million).

 

For the 3rd week running, “GMA” improved on the same week last year (4.576 million and 1.792 million, respectively, on w/o 9/12/11) in both Total Viewers (+8%) and Adults 25-54 (+2%). “GMA” stood as the only morning newscast to post year-to-year gains as “CBS This Morning” (-5%/-12%) was down and NBC’s “Today” (-21%/-31%) dropped by double-digits.

 

Season to date, “GMA” has cut its gaps with “Today” by more than half in both Total Viewers (-64%) and Adults 25-54 (-53%) versus its year-ago season gaps. “GMA” is posting its smallest margins with “Today” in 17 years in Total Viewers (264,000) and Adult 25-54 (327,000) – since the 1994-95 Season.

 

Season to date “GMA” is the only morning program to grow in Total Viewers (+4%) and Adults 25-54 (+6%) versus its year-ago averages (NBC’s “Today:” -5%/-11%, respectively; CBS’ “This Morning:” -6%/-8%, respectively). “GMA” is seeing its largest overall season audience in 6 years, since 2005-06.

 

“GMA” more than doubled the performance of “CBS This Morning” in both Total Viewers (+110%) and Adults 25-54 (+118%).

 

In August, Goodmorningamerica.com reached 24M users and served over 99 million page views. It is the #1 morning news website and beats MSNBC’s Today by millions of users every month. This summer, visitors spent +16% more time on Goodmorningamerica.com compared to Today.

 

 

WEEK OF 9/10/12 TOTAL VIEWERS ADULTS 25-54 HOUSEHOLDS

ABC 4,958,000 1.5/11; 1,831,000 3.8/14

NBC 4,306,000 1.5/11; 1,732,000 3.3/13

CBS 2,360,000 0.7/ 5; 840,000 1.8/ 7

 

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 9/10/12, 9/3/12 & 9/12/11, or as dated. Most Current: 2011-2012 Season (9/19/11 – 9/16/12) and 2010-2011 Season (9/20/10 – 9/18/11).

 

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Sam Champion, Lara Spencer and Josh Elliott, airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.

 
  • Chris Dicked

    Good going CBS! LMAO! I wonder what genius plan Chris Licht is going to come up with to increase the ratings? Watch him suggest something stupid like doing another “eye opener” at 8am….then maybe one to end the show. Clearly CBS has gotten conned yet again into hiring some schmuck who doesn’t know his ass from his elbow to run the morning show. Nice how they kicked out Erica Hill when she was on vacation. Here’s a hint..no one wants to watch an octogenarian and oprah’s BFF in the morning.

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