Late Night TV Ratings For The Week Of September 10-14, 2012

Categories: Late Night TV Ratings,Network TV Press Releases,Weekly Late Night TV Ratings

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September 20th, 2012

To see past weeks' Late Night TV ratings information click here.

 

Via NBC's Press Release

JAY LENO AND JIMMY FALLON GENERATE #1 RESULTS FOR THE LATE-NIGHT WEEK OF SEPT. 10-14

 

 

‘TONIGHT’ DELIVERS BIGGER AUDIENCES THAN ‘Late Show’ IN ALL KEY CATEGORIES, IN A WEEK OF MOSTLY ENCORES

 

AT 12: 35 A.M. ET, JIMMY FALLON ALSO TOPS ‘LATE Late Show’ IN EVERY KEY MEASURE: ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54, PLUS TOTAL VIEWERS

 

SEASON TO DATE, JAY HAS STRETCHED HIS TOTAL-VIEWER LEAD OVER ‘Late Show’ TO 23 PERCENT FROM THE YEAR-AGO 15 PERCENT; JIMMY FALLON HAS INCREASED HIS MARGIN OVER ‘LATE Late Show’ TO 22 PERCENT , UP FROM LAST YEAR’S 7 PERCENT

 

UNIVERSAL CITY, Calif. – September 20, 2012 – In a week of mostly encore telecasts in the time slot, NBC’s “The Tonight Show with Jay Leno” out-delivered the ABC and CBS time-period competition for the week of September 10-14. Jay generated bigger audiences than CBS’s “Late Show with David Letterman” in every key ratings category: adults, men and women 18-34, 18-49 and 25-54, plus total viewers. The “Tonight” rebroadcasts also out-delivered ABC’s combination of “Nightline” originals and “Jimmy Kimmel Live” encores head to head in the hour in adults and men 18-34; adults, men and women 18-49; adults, men and women 25-54; and total viewers.

 

At 12:35 a.m. ET, Jimmy Fallon also prevailed in every key category versus CBS’s “Late Late Show with Craig Ferguson,” while delivering bigger audiences than “Kimmel” head to head in their common half-hour in adults, men and women 18-34; adults, men and women 18-49; adults and women 25-54; and total viewers.

 

Through the first 52 weeks of the 2011-12 broadcast year, "Tonight" has stretched its total-viewer margin over "Late Show" to 23 percent (3.651 million vs. 2.974 million), up from the year-ago season-to-date advantage of 15 percent, while increasing its 25-54 advantage to 11 percent (1.396 million vs. 1.254 million) from last year’s 10 percent and its 18-34 lead to 26 percent (345,000 vs. 274,000) from last year’s 25 percent.

 

Jimmy Fallon has established a total-viewer lead over "Late Late Show" this season of 22 percent (1.746 million vs. 1.430 million), up from last year's advantage of 7 percent. Jimmy has also increased his season-to-date lead over "Late Late Show" in adults 18-49 to 24 percent (703,000 vs. 566,000), up from last year’s 22 percent; in adults 18-34 to 55 percent (275,000 vs. 177,000), up from last year's 31 percent; and in adults 25-54 to 17 percent (840,000 vs. 715,000), up from 9 percent at this point last season.

 

"Tonight" delivered a bigger 18-49 audience than "Late Show" for the 33rd time in their last 37 head-to-head weeks (excludes weeks of Olympic preemptions) and 15th week in a row, while Jimmy Fallon has attracted a bigger 18-49 audience than "Late Late Show" for each of their last 40 head-to-head weeks.

 

 

WEEKLY AVERAGES

 

 

(According to in-home viewing figures from Nielsen Media Research for the week of September 10-14. Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”)

 

ADULTS 18-49

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.7 rating, 3 share (in encore telecasts)

 

CBS “Late Show,” 0.5/2 (in encore telecasts)*

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.7/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.4/2 (in encore telecast)

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.4/3

 

CBS “Late Late Show,” 0.3/2*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.2/2 (in encore telecasts)

 

 

 

TOTAL VIEWERS

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.0 million viewers (in encore telecasts)

 

CBS “Late Show,” 2.2 million viewers (in encore telecasts)*

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.3 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.6 million viewers (in encore telecasts)

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.5 million viewers

 

CBS “Late Late Show,” 1.1 million viewers*

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.8 million viewers (in encore telecasts)

 

 

* Monday’s CBS broadcasts are excluded from these averages due to a U.S. Open tennis overrun.

 

 

SEASON TO DATE

 

 

ADULTS 18-49

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 0.8 rating, 3 share

 

CBS “Late Show,” 0.8/3

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 0.9/3

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 0.5/2

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 0.5/3

 

CBS “Late Late Show,” 0.4/2

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.3/2

 

 

 

TOTAL VIEWERS

 

 

11:35 p.m.-12:35 a.m. ET

 

NBC “Tonight,” 3.7 million viewers

 

CBS “Late Show,” 3.0 million viewers

 

11:35 p.m.-12 midnight ET

 

ABC “Nightline,” 3.7 million viewers

 

12 midnight-1 a.m. ET

 

ABC “Kimmel,” 1.7 million viewers

 

12:35-1:35 a.m. ET

 

NBC “Late Night,” 1.7 million viewers

 

CBS “Late Late Show,” 1.4 million viewers

 

1:35-2:05 a.m. ET

 

NBC “Last Call,” 0.9 million viewers

 

 

 

 

SELECTED CABLE RESULTS, WEEK OF SEPTEMBER 10-14

 

 

NATIONAL ADULT 18-49 RATING

 

 

Comedy Central, 11-11:30 p.m. ET, “The Daily Show,” 0.4 (in encore telecasts)

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.3 (in encore telecasts)

 

TBS, 11 p.m.-midnight, “Conan,” 0.4

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 0.9

 

Adult Swim, 12:30-1:30 a.m. ET, 0.5

 

Each adult 18-49 rating point equals 1.27 million viewers

 

 

TOTAL VIEWERS

 

 

Comedy Central, 11-11:30 p.m. “The Daily Show,” 0.8 million (in encore telecasts)

 

Comedy Central, 11:30 p.m.-midnight ET, “The Colbert Report,” 0.7 million (in encore telecasts)

 

TBS, 11 p.m.-midnight, “Conan,” 0.8 million

 

Adult Swim, 11:30 p.m.-12:30 a.m. ET, 2.0 million

 

Adult Swim, 12:30-1:30 a.m. ET, 1.3 million

 

 

 
  • Adam

    Don’t forget…Spike did some great work on Seinfeld and The Simpsons. I think he wrote for Letterman as well.

  • Luigi

    Adam said — (I can’t think of Carson Daly without thinking of Letterman’s line…having a show at that time is almost like not having a show…)

    Excellent point you made. Couldn’t agree with you more.

    Season to date Carson Daly averages 0.3 that means that Conan is only 0.1 ratings point away from “like not having a show”.

  • Dan

    So after 51 weeks Jay and Dave are tied at 0.8 in the demo. Only one week to go and Dave may tie or win it due to his Obama bump so the year will end with co-kings. Both have fallen in the demo, but Jay fell further to end up in a tie. In 2 years they will likely both be retired, Dave by his choice and Jay by nbc’s choice. Will be interesting to see if they are replaced or if one of the networks gets bold and tries a different type of programming.

  • anonymous

    @Dan Yes, it will be interesting to see what will happen. Conventional wisdom is that Letterman’s and Leno’s ratings have dropped so far from where they used to be that the networks are forced to cancel them. It’s a no-brainer.

    Here’s the other side of the coin, thinking “outside the box”. In the old days, there were only 3 networks. The Tonight Show was a tremendous goldmine. Now there’s cable and satellite tv with hundreds of channels and choices, dvr, netflix, internet viewing on demand. Latenight is not the cash cow it used to be. It is very reasonable to think that the networks have done extensive studies of the current television market and determined that given the best set of circumstances, a late night show in this day and age can only be expected to generate a consistent rating of 0.8/0.9 whoever you plug into the timeslots…. Seinfeld, Seacrest, whoever.

    Given that reality, the dinosaurs of Letterman and Leno are in a better position than one would think. Why would the networks get rid of them only to leave a big gaping hole in the timeslot once occupied by Fallon and Ferguson. As for Leno, there’s always that desperate measures alternative where NBC would move Fallon to 11:35 and Leno to 12:35 to appease both hosts — Fallon’s desire for more recognition, and Leno’s desire to stay on the air.

  • Adam

    You know, I never thought about Fallon going to 11:30 and Leno following.

    But I would love to see what kind of focus groups the networks are doing. Clearly audiences don’t have much interest in Letterman and Leno anymore, and may have at long last grown tired of that kind of show.

  • Dennis

    Those youtube videos are probably the worst thing I have ever seen on there. I wouldn’t promote them if I were you…

  • GARebelman

    @Adam – Could be interesting. Letterman /could/ repeat last year and win premiere week which is next week “officially” due to CBS being the stronger network. NBC is in a bit better shape than it was last year especially with a fall Voice cycle. Could be really close. Jay obviously has a larger “self start” audience than Letterman so it could be any persons game.

    Nightline will be Nightline. Win on breaking news, pull the numbers it has in this release when there is nothing.

  • Adam

    What I sense as a lack of strength with Nightline, especially during the conventions and going into an election, tells me that ABC’s decision with Jimmy Kimmel may be the right one. At first, I scratched my head.

    The challenge is for Kimmel to create a show that is different that makes somebody want to watch. If he just offers a show with the same type of lame monologue and such, what’s the point?

  • Dan

    @anon,

    It could be they are happy with .8. That .8 will be lower for both Jay and Dave in 2 years though. We do know Dave pulls in more revenue (or did a few years ago when ad age released some figures) and Jay is not very profitable hence his 50% cut in salary and the laying off of staff. I have often wondered if there is any revenue from the film studios when the stars come on the hawk their latest movie. There may also be indirect revenue as CBS and NBC often program their tv stars to come on and hawk their series.

    In the end it’s tough to prognosticate. I think they will both be down to .5 or .6 in a few years and a decision may have to be made. I also think Dave will want to retire soon and have time for his son. Jay will never retire, he will have to be asked to leave.

  • Adam

    Dan…I think you’re right, and that will be the immediate result of having Jimmy Kimmel at 11:35. As noted, more younger viewers are watching Adult Swim than these guys, and it’s just hard for me to picture a 25 year old picking Leno or Letterman over Kimmel.

    If anything, I see Letterman’s and Leno’s numbers lower than what you write.

  • Brad

    I mentioned my beat with the other Mario in my Literature class, about Kimmel beating Leno and Letterman. All the guys were recalling The Man Show. I think Kimmel has people very interested in him. Guys are still interested in him and girl think he’s cute and it shows because he had the higher percentage of them watching his show versus Leno or Letterman.

    I agree that Kimmel needs to really shape up his show for 11:35pm. His monologue needs to be a lot sharper than it has been. This is why I do not like how he will now have to tape a show for Friday (I really think he’ll do two on Thursday like Letterman does/did). It is taking too much time away from quality. But I’ll keep on saying this all year. All Kimmel needs to do is pull in roughly $45 million minus the production cost of Nightline in order for his show to be a worthy decision. I think he will easily pull it in.

    I’m just surprised it’s been 10 years for Kimmel. He seems like he’s just getting warmed up and doesn’t seem bored at all. That’s what I like about his show. He can go on for another 10 years and his age wouldn’t matter as his show is content based. Others like Letterman, when they age, you really notice it and it depresses you, that he wasn’t who he use to be. Then again we all love a guy with character like Ferguson.

  • Brad

    “Season to date Carson Daly averages 0.3 that means that Conan is only 0.1 ratings point away from “like not having a show”.”

    This is why I really don’t think everyone realizes just how good of a show Daly has going. I love the fact that it is also in syndication on FUSE. No other late night show has that going for them. Not even Nightline.

    And now to contradict everything I said… how many people of that 0.3 are actually awake @ 2am? Now how the 0.4 being awake for a show @ 11pm? Time slots do make a difference when it is the hours people are suppose to be asleep.

  • Mario

    Luigi you are right on! Conan’s numbers are HORRIBLE but Coconuts keep bashing Leno since those losers know Conan and his awful show aren’t going aanywhere!

    Leno is da man! Another weekly win for the undisputed KING late night! He had an aabsolutely hilarious monologue Tuesday night about Romney voting for Obama! LMAO!

  • Monikka

    anonymous said “It is very reasonable to think that the networks have done extensive studies of the current television market and determined that given the best set of circumstances, a late night show in this day and age can only be expected to generate a consistent rating of 0.8/0.9 whoever you plug into the timeslots.”

    I never thought of it that way before. The suits may very well be thinking that Leno and Letterman are doing better than anything that or anyone who could replace them. Sure, the (cash) cows are giving less milk than they used to but replacing them with goats might result in even less milk. (Go ahead, make fun of my analogy. It’s very early.)

    That said, I think Ferguson could be a heck of a milk-producer if given the chance.

  • Adam

    The difference, Brad, between Conan and Daly is that, of course, Daly is on network, Conan on cable in many fewer homes.

    If Leno were on at that time, on TBS, he’d pull worse numbers than Conan. It’s interesting, and I’m guilty as anybody, but it’s probably not yet fair to compare network and tiered cable, although it is striking that the so-called “king” of late night is routinely beaten by cartoons.

  • Elie Muller

    To everybody who gave Eroll and myself some good news for our web shows, thank you very much for that update. For everybody who said that we are horrible, at least we’re trying to get on late night tv. Also, Spike Feresten did have time to look at our web shows because his old talk show on FOX was cancelled in 2009. Good luck to you on that! Anyway, it doesn’t matter if anybody on late night tv gets better ratings. Why?! Jay Leno will get everybody once again!

  • Eroll Muller

    My little brother Elie’s right again! Spike Feresten saw our web shows when he got cancelled by FOX in 2009, and he’s really happy. Why would you even think that he’d never have time for YouTube web show hosts? Also, Jay Leno has been beating everybody in the late night ratings since 1995-1996, and he’ll never back down in the ratings until he dies. That’s the way he is these days! David Letterman and Johnny Carson didn’t care for the ratings, and neither does Craig Ferguson or Carson Daly. They want to make one person laugh before he/she goes to bed, and that person is you. Don’t tell me that I don’t know about that because I know this by heart!

  • Adam

    “You are now entering the Twilight Zone…”

  • Adam

    This whole thing with Letterman and Romney is, in a strange way, compellingly funny. When he called Paul Ryan Gilligan I spit out my Pringles.

    Sometimes there’s nothing funnier than an old cranky Letterman.

  • Diana Santiago

    Last night Conan had Tig Notaro on his couch. That was a unique interview.

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