Third Season Premiere Week of 'The Talk' Up in Viewers and Key Demographics Over Last Year



via press release:

THIRD SEASON PREMIERE WEEK OF “THE TALK” IS UP IN VIEWERS AND KEY WOMEN DEMOS OVER LAST YEAR

Monday’s Makeup-Free Broadcast Delivers the Show’s Largest Single Audience of 2.80 Million Viewers

 

THE TALK’S third season premiere week posted significant increases in viewers and key women demographics versus last year with Monday’s makeup-free broadcast delivering the show’s largest audience ever, according to Nielsen live plus same day ratings for the week ending Sept. 14.

 

THE TALK (P) delivered a 1.8/06 with 2.33m viewers, 1.0/06 in women 25-54, 0.8/05 in women 18-49 and 0.5/03 in women 18-34 in the week ending Sept. 14, 2012. This is THE TALK’s most-watched premiere week ever and its best weekly delivery since the week ending June 29, 2012 in households and viewers, July 27, 2012 in women 25-54 and June 8, 2012 in both women 18-49 and women 18-34.

 

Compared to premiere week last year (the week of Sept. 5, 2011, when the program only aired Tuesday-Thursday due to Labor Day and U.S. Open Tennis), THE TALK was up +6% in households (from 1.7/05), +11% in women 25-54 (from 0.9/06), +14% in women 18-49 (from 0.7/05), +67% in women 18-34 (from 0.3/02) and added +220,000 viewers (from 2.11m, +10%).

 

Monday’s broadcast delivered a single-episode series high 2.2/07 with 2.80m viewers.

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