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TV Ratings Wednesday: 'The X Factor' Rises, 'Survivor' Premiere Flat, 'Big Brother' Finale Down

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September 20th, 2012

 

Scoreboard FOX CBS UNI NBC ABC CW
Adults 18-49: Rating/Share 3.5/10 2.8/8 1.4/4 1.4/4 1.1/3 0.4/1
Adults 18-34: Rating/Share 3.4/12 1.6/5 1.3/5 1.0/3 0.7/2 0.4/1
Total Viewers (million)  9.377 9.324 3.402 4.879 3.643 0.953

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FOX was the number 1 network with adults 18-49 and with total viewers.

On FOX, The X Factor garnered a 3.5 adults 18-49 rating, up 6% from last week's 3.4

On CBS, the 90 minute season premiere of Survivor: Philippines earned a 3.1 adults 18-49 rating, matching  the premiere of Survivor: One World on Wednesday, February 15, 2012 and  in line with your predictions. It was down 9% from a 3.4 for  last fall's premiere on September 14, 2011 when the show was not competing with The X Factor. The 90 minute season finale of Big Brother scored a 2.5 adults 18-49 rating, up  from a 2.1 for last week's episode, but down 14%  from a 2.9 rating for last season's finale on Wednesday, September 14, 2011

On the CW, Oh Sit! scored a 0.4  among adults 18-49, equaling last week's performance.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 19, 2012:

Time Net Show 18-49 Rating/Sh Viewers (millions)
8:00 FOX The X Factor (8-10PM) 3.5/10 9.38
CBS Survivor: Philippines (8-9:30PM) - Premiere 3.1/10 11.22
NBC The Voice - R 1.7/5 5.42
ABC The Middle - R 1.1/4 4.48
CW Oh Sit! 0.4/1 0.97
8:30 ABC Suburgatory - R 1.0/3 3.54
9:00 ABC Modern Family - R 1.6/5 4.68
NBC Law & Order: SVU - R 1.2/3 4.74
CW Supernatural - R 0.3/1 0.94
9:30 CBS Big Brother (9:30-11PM) Finale 2.5/7 7.42
ABC Suburgatory - R 1.2/3 3.58
10:00 NBC Revolution - R 1.2/4 4.47
ABC Revenge - R 0.7/2 2.79

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In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.4/6; CBS's "Late Show with David Letterman," 2.0/5; and ABC's combo of "Nightline," 2.7/7; and "Jimmy Kimmel Live," 1.3/4.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.8/4; "Late Show," 0.6/3; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.6/3.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.2/4 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.0/4). In the 25 markets with Local People Meters, "Late Night" (0.4/3 in 18-49) topped "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

 

 

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Nicco

    Compared to last week Thursday, X Factor went up by 0.4 so that’s good and the viewers increased as well, so not too bad… I think it would be great fun to put The Voice up against MF & TBBT as well as The X Factor (which will be) up against MF & TBBT and see, percentage wise, which show would be worse off! Come on CBS & ABC do it for me hahah!

  • POI

    i hate the x factor but i love demi and Brittany but that is not a reason to watch it its boring and the voice is much much better than it

  • Alex

    @Bill
    And quoting a per episode number is a bit fishy. The Wednesday show is 2 hours, the Thursday show is 1. They cost the same?

    As I mentioned in my previous post I’m guessing that the ‘per episode’ cost is arrived at by taking the cost of the season and just dividing it by the number of episodes. So if you take the $3.5 million budget that Cowell was throwing around and multiply that by the 26 episodes it produced in its first season that’s a budget of 91 million. My very quick maths says it produced something along the lines of 40 odd hours during its run last year and that would put it at a per hour cost around $2 million or $6 million per week. It would be less if you take the more widely reported $2.5 million per episode cost. About $1.5 per hour and about $4.5 per week which is about the same kind of figures you’d see for scripted content.

  • Alex

    EDIT – In fact both of those figures ($1.5 per hour and $2 per hour) wouldn’t be unreasonable for the cost of scripted hours.

  • Oliver

    I’m pretty sure dramas only cost $4m/episode if they’re called Terra Nova.

  • Alex

    @Oliver
    You’d be wrong.

  • PoI – amazing cliffhanger finale is tonight

    This discussion became really interesting.

    How much money per season DVDs sales bring for let say CBS show with 24 ep. (realistically)Thanks guys.

  • J-Boy

    I’ve come to loath Survivor… I hope it dies a quick death!

  • Melanie

    Congrats to Ian on winning Big Brother. Last night I watched a little bit of the X-Factor and the Voice and thought that it was funny that on the Voice, a contestant sang a Demi Lovato tune and on X-Factor a contestant sang a Christian Aguilera song, LOL!!

  • Oliver

    Fine, long-running dramas and Terra Nova. It’s atypical.

  • Alex

    @PoI
    Its pretty near impossible to put an average on DVD revenue. There’s also no real way of telling how much of that revenue is actually profit (just in terms of covering the release). As a general rule though television DVD’s don’t sell especially well. Just as a point of reference when you look at the top selling DVD’s of 2012 so far television DVD’s that make the top 50 are:

    29. Game of Thrones [Season 1]
    34. Downton Abbey [Season 2]
    38. True Blood [Season 4]

    Looking at numbers for the first full week of September Sons of Anarchy season 4 has sold about 384k copies in 2 weeks. Grey’s Anatomy season 8 sold about 88k copies in its first week, Criminal Minds sold about 55k copies in a week and NCIS has sold about 217k copies in 3 weeks. Person of Interest (which I assume you’re really asking about here) sold around 31k copies during its first week on sale. If the average cost of a Person of Interest DVD is $30 that means sales revenue of about $930k but stores would take a percentage of that (off hand I don’t know how much) and then some more of it gets eaten up by distribution costs and actually making and packaging the thing and licensing material (like songs) for it.

    In the grand scheme of things PoI (like most shows) will probably sell a couple of hundred thousand DVD’s which is never going to translate to much revenue.

  • Cath

    Survivor was better than usual for a first episode and Big Brother was way more entertaining than in previous years all the way to the end.

  • K

    Big Brother was a disappointment. Dan should have won, baaed on his game play. Too bad these evicted players voted on emotion than game play. Dan’s was the best. He really should have won.

  • Emily

    I know the big ratings story here is surviver vs the x-factor, but it should be how good the SVU repeat is?! 1.2 is practically what it gets for an original, I mean I know it’s a very repeatable show, but wow, colour me surprised

  • Emily

    @alex speaking purely as a chemical engineer, and having no experience in the distribution of entertainment, the product, is usually on 10-15% of the marked price, however I’d estimate the same principles, and costs would still apply

  • Justin121

    Expensive judjes = high costs… for a reality show.

    Still a lot cheaper than a scripted show.

    Thnik of it this way:

    Most expensive reality show = cheapest failed sitcom.

    $2 million = $2 million.

    Reality shows are never even close to dramas.

  • Justin121

    $2 million per 3 hours a week = $2 million per 30 minutes.

    And that’s when comparing THE MOST EXPENSIVE to the cheapist.

    No comparison.

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