via press release:
Shooting Up by Double Digits Week to Week in its Season Closer, ABC’s “”
Finishes with its Biggest Audience in a Month and at a 5-Week High in Adults 18-49
Jumping Up 25% from its First Half-Hour to its Second Half-Hour in Adults 18-49,
“” Beats Out NBC’s Season Premiere of “ ” by 15% at 8:30pm
“” (8:00-9:00 p.m.)
Spiking week to week in viewers (+26%) and young adults (+27%) against stiff competition from Fox’s “ ” and NBC’s season premiere, in its season finale ABC’s “ ” drew its biggest audience (4.4 million) in a month and equaled a 5-week high in the hour with Adults 18-49 (1.4/4) – since 8/23/12 and 8/16/12, respectively.
- Jumping by 25% from its first half-hour to its second half-hour in Adults 18-49, “beat out NBC’s sophomore season premiere of “ by 15% (1.5/4 vs. 1.3/4) from 8:30-9:00 p.m. In addition, the broad-appealing ABC unscripted series finished as the No. 2 broadcast program in its slot with Teens 12-17 (0.8/3-tie) and Kids 2-11 (1.2/4), behind only “ ” .” ”
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 45% currently, from 42% at the same point in 2011. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next-day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 09/20/12.