Soap Opera Ratings: 'General Hospital' Maintains its Household Ratings in New Time Period; 'Bold & the Beautiful' Up in Women 18-49,

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September 21st, 2012


via Soap Opera Network:

Week of September 10-14, 2012

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Note: This was the first week that General Hospital aired in its new, one hour earlier, time period.

Total Viewers
1. Y&R 4,216,000 (-82,000/-33,000)
2. B&B 3,164,000 (-34,000/+522,000)
3. GH 2,528,000 (-33,000/+89,000)
4. DAYS 2,297,000 (-161,000/-25,000)

1. Y&R 3.2/11 (same/same)
2. B&B 2.4/8 (-.1/+.3)
3. GH 1.9/6 (same/+.1)
4. DAYS 1.8/6 (-.1/+.1)

Women 18-49 Viewers
1. Y&R 792,000 (-20,000/-43,000)
2. B&B 655,000 (+47,000/+145,000)
3. GH 587,000 (-21,000/-73,000)
4. DAYS 504,000 (+25,000/-77,000)

Women 18-49 Rating
1. Y&R 1.2/8 (-.1/-.1) <—– ties low
2. B&B 1.0/7 (+.1/+.2)
3. GH 0.9/6 (-.1/-.1)
4. DAYS 0.8/5 (+.1/-.1)


Source: Soap Opera Network

Numbers are based on Live+Same Day ratings

(Compared to Last Week/Compared to Last Year)

Y&R = The Young & The Restless, B&B = The Bold and The Beautiful, GH = General Hospital, DAYS = Days of Our Lives.

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • JayTN

    Pith…it doesn’t matter if “The Talk” can beat “Days”. While the two may compete where you live, nationally, the two do not compete against each other.

    While Monday’s season premiere was indeed a “stunt” episode, the same can be said about the much ballyhooed time slot change for GH. “The Talk” doesn’t necessarily even have to beat GH to be viewed as a success. As long as “The Talk” continues to either match or improve its year-ago performance, CBS should be happy.


    I do agree with some people on here that “Days” seems to have settled back down to its pre-Olympic pace…both in storylines and its ratings. Unfortunately, time is not on “Days” side as the writers will need more than six months time to craft a series finale in the event NBC cancels it. (I’m going by the time frame established this year between the firing of its head writers and when the new writing regime saw their material start to air.)

  • Kayla Rae

    I don’t believe for a moment that Days will be cancelled. It will go on beyond 2013. Days is the best soap on tv, hands down and the new writing team is doing a fantastic job!

  • cab

    DOOL was better this week. Fast paced storylines. It didn’t stick to any storyline for too long. Quick cuts into storlines kept you from getting too bored. Good job. But more promtion is required on NBC’s part. Maybe some viewers will see something they like and come back to DOOL. NBC as a netork is failing everywhere, even the mighty Today show is being challenged with Good Morning America moving ahead in ratings. They seem to have problems everwhere including Jay Leno. Cancelling DOOL will hurt them and they wont find or get anything to match DOOL ratings. Think smart NBC, dont cancell Days of Our Lives.

  • Stacy

    What gh is missing is romance. They haven’t have any good romance stories since last winter. I have been reading other boards and several people are saying the same.

  • Pinkle

    I was interested in how the soaps compare to the primetime ratings. So, I added up the women 18-49 ratings and the men 18+ rating (I know that the men 18+ rating includes men 50+, but this will actually inflate the ratings a little bit) to come up with an inflated adults 18-49 rating for the soaps. The adults 18-49 rating is the key rating for primetime shows. Here it is….

    Y&R 1.3
    B&B 1.0
    GH 0.8
    Days 0.7

    Let’s take Days and compare it to the NBC primetime lineup, especially since NBC is the only network with originals right now:

    Days 0.7
    The Voice 4.7
    Go On 3.4
    The New Normal 2.2
    Revolution 4.1
    The Office 2.1
    Parenthood 1.8
    Parks and Recreation 1.7
    Up All Night 1.3

    Typically on NBC primetime, 1.5 is as low as you can go before you are in danger of getting cancelled. With the exception of Up All Night, all of these shows have more than 3.5 million viewers. Parks and Recreation’s 18-49 audience is pretty much ALL of Days’ audience. So, the idea that Days does better than NBC Primetime is NOT true, in fact, if it were on the lineup, it would be the lowest rated show there.

    NBC will cancel Days if they aren’t happy with its performance in the ratings. I agree with JayTN: time is NOT on Days’ side due to the fact that they write and shoot so far ahead, and next year is contract year for them.

  • Doug

    @Pinkle – you’re really comparing apples and oranges. For a truer comparison, use share points, not ratings points.

  • Kayla Rae

    You’re right, Doug, about the apples and oranges comparison. NBC would be foolhardy to cancel Days. It’s the best thing they have going in the afternoon.

    Days will continue. Time IS on DOOL’s side, to the tune of over 47 years in fact! Go Days!

  • Justin

    Agreed with Kayla Rae on this one…I’ve been watching Days since the mid to late 90’s…way back when Susan attempted to marry John in the Elvis style wedding with Marlena & Kristen locked up in the basement of Stefano’s mansion. Days has had their ups and downs and unfortunately more downs in the past few years however they’ve gradually been on a steady improvement over the past while. Contrary to what alot of people write on here I think the reboot last year was a success. Days brought back fan favourites John, Marlena, Jack, Carie & Austin (Austin Peck would have been better, jus’ sayin’) and threw them into some interesting storylines. EJ vs. Abe for mayor, John being arrested and framed, seeing the sisterly chemistry between Sami & Carrie, Will coming out, Lexie’s passing were all great storylines that have and are playing out. There was a bit of a lull but then the Daysaster storyline kicked things up once again. The momentum is building, the writing has gotten better and I’m excited to see what is set to happen on Days in the next few months.

  • Justin

    Preview of next week…looks to be good!

  • Brad

    Found another TV article yesterday and they were interviewing the TV Entertainment presidents. One of the questions was “Which show do rabid fans email you most about?” and Ms. Tassler from CBS said “The Young and the Restless” and the NBC guy said “Days of our Lives”. Soaps DO STILL HAVE A LOYAL FOLLOWING! I don’t believe for a minute that NBC is going to cancel DAYS. Especially since Y&R and DAYS get more feedback and fan mail than any of the primetime network shows! Btw, I am sitting on the edge of my seat waiting for Eileen Davidson to appear on DAYS. I can’t wait!!! I also can’t wait till the new stuff starts airing for Y&R. I also read a New York Times article that had the NBC president saying “Keeping DAYS on the air makes good business since for us. It is financially healthy”

    Here’s the article about the TV execs. The part that asks about emails are at the bottom.


  • Pinkle

    @Doug –

    I don’t think using share points is a good comparison. The number in which you take a percentage for to calculate shares can change, whereas the number for the rating will not.

    Adults 18-49 Rating = % of 127 million adults 18-49
    Adults 18-49 Share = % of _______ adults 18-49 watching TV during a particular time period

    Since Days doesn’t air at the same time as the primetime shows, the share wouldn’t paint a fair and accurate picture for how Days stacks up against primetime. The best comparison is the rating since the number you use to calculate it won’t change.

    I agree about the apples and oranges thing. Obviously, NBC isn’t going to make a decision on Days based on its primetime ratings. All I was just trying to do was show how Days does in comparison to NBC’s primetime lineup. I have heard several times that Days does better than NBC primetime, and that is why NBC should keep it. That’s NOT true from the numbers I presented.

  • MBmomof3

    While I’d like to think none of the 4 remaining soaps are presently in danger of cancellation, the ratings are not good. When you factor in the cost of production v. falling ad revenue based on ratings, it isn’t a pretty picture.

    I really wish we knew the profit & loss data. To me, that is the real story. But as Brad and others, myself included, have pointed out, a loyal fanbase should mean something. I still believe each network benefits from having one, or in CBS’ case 2, daytime dramas. Maybe the soaps should be considered a “loss leader” in that they give the networks more “intrinsic value”, such as a brand identity and fan loyalty. No matter what Neilson data indicates, we all know there are many viewers (DVR, Soapnet, online, etc.) who aren’t counted. But, that doesn’t pay the bills.

  • JayTN

    With “The Chew” getting in on the act of featuring soap actors/actresses from GH this upcoming week, CBS’s “The Talk” is also continuing its practice of having guests from the CBS soaps. On-again-off-again on-screen couple Joshua Morrow and Sharon Case (Nick & Sharon on Y&R) will appear on “The Talk” on Wednesday, Sept. 26.

  • Doug

    @ Pinkle – TV is no longer a game of how many eyeballs watch a particular program – it’s a game of how much of an audience you can get in a particular timeslot. HUT is lower in the afternoon, thus it is unreasonable to expect Days to capture the same sort of audience that shows in primetime do.

    Thus, if you want a fairer comparison, share numbers is the way to go.

  • Pinkle


    Your post proves my point. You are correct in the fact that less people watch TV period in the afternoon, and more people watch TV in primetime, so Days cannot get the same amount of people watching in primetime. That’s why I used the rating number, not the share number. Here’s an example with the adults 18-49 share:

    Days = 10 share
    The Voice = 6 share

    Now, during the same time period that Days is on, there are 1 million people with their TV’s on. 10% of 1 million = 100,000. That means that 100,000 adults 18-49 with their TV’s on during the same time period that Days airs had their TV’s on Days.

    However, during The Voice, there are 10 million people with their TV’s on. 6% of 10 million = 600,000. That means that 600,000 adults 18-49 with their TV’s on during the same time period that The Voice airs had their TV’s on The Voice.

    See, even though Days got a larger share of the audience in its time period, The Voice still wins there because there are more people watching TV period during The Voice’s time period.

    Here’s an example using the adults 18-49 rating instead:

    Days = 0.7
    The Voice = 4.7

    There are 127 million adults between the ages of 18 and 49. Days got a 0.7, so 0.7% of 127 million = 889,000. That means that 889,000 adults 18-49 watched Days.

    However, The Voice got a 4.7. 4.7% of 127 million = 5,969,000. That means that 5,969,000 adults 18-49 watched The Voice.

    The number in which you take a percentage out of for the rating doesn’t change. It will always be 127 million, regardless of time period.

    I’m not saying the share isn’t important. It’s a great way of knowing where the audience is during a particular time period, and I do believe that it plays a factor at the networks. However, if you want to know where the audience is PERIOD, the rating number is the way to go. It’s the way to go if you want to make a fair comparison with shows that do not air in the same time period.

  • Katherine

    IMO DOOL and GH will be cancelled sooner rather than later. Y&R and B&B will be the last soaps standing.

  • annab

    I don’t know how anyone can say these ratings are good. All that promotion for GH and they actually lost viewers in every category that I can see.

    And I knew that 2.5 was not correct. GH does better in some markets than others and obviously those numbers that were being spread were for the better markets.

    But for a week that was that promoted, and to actually lose viewers? Not good at all.

  • TimsDale4ever

    I’m with you annab. In the total viewer category and the 18-49 category there are 16 possible stats to show improvement on for all 4 shows, and 11 of those 16 stats are minuses. The shows just seem to be losing viewers week in and week out. People are just not crazy about soaps anymore. I really think it’s because they move too slowly. We’ve all become so impatient with speed — everything in our lives has to move at a blinding pace so we can get DONE with everything on our daily agenda. And then to watch one of these draggy serials is just out of the question — or out of the times so to speak. I know I’ve become accustomed to watching some of these scripted cable series and I’m always blown away at how much material they cover in one episode. I know they are on only once a week but they still move at a blinding speed.

    I still like the daytime soap genre though and keep hoping for the best!

  • Brad

    I still believe DAYS ratings will rise when Eileen Davidson returns as Kristen on October 11th. A lot of people have said they will start watching again and they even stated they haven’t watched since she left but would start again for her. I believe we will see DAYS rise to atleast 3 million viewers. After all, people love their Kristen! lol. I also read that back in 1995-1999 when the show was #2 in the ratings and #1 in the female demos that DAYS was one of NBC’s five most profitable shows in ANY timeslot. That’s saying a lot considering NBC was also #1 in primetime during that time with some shows recieving 20-30 million viewers. That’s a great thing for DAYS.

  • Michele

    @ann & TimsD
    I agree – I thought GH would have done better last week. With the conclusion of the tainted water storyline – location shoot (when was the last time GH did a location shoot) you would think more folks would have tuned in. It seems like people watched the big surprise Monday (Duke) but didn’t stay. Not sure what GH can do at this point.

    Not trying to start anything but because Days was one of NBCs top shows 13-17 years ago I doubt that will help them now. If Days is still costing the same or even more than it did back in the 90s yet pulling in far less numbers which equals less ad revenue I don’t think NBC will care that it was once a top show on their network. It’s sad but most business / shareholders follow the thought pattern of “What have you done for me lately”.

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