Univision's Meet the Candidate Event With President Obama Reaches 4.3 Million Viewers
via press release:
Univision’s broadcast of “El Gran Encuentro con Presidente Obama” (Meet the Candidate Event with President Obama) on Thursday, September 20 at 10 p.m. reached 4.3 million viewers that watched all or part of the one-hour special broadcast.
Hosted by Jorge Ramos and Maria Elena Salinas, the conversation with President Barack Obama averaged 2.7 million Total Viewers 2+, 1.3 million Adults 18-49 and 1.4 million Adults 25-54.
In the time period “El Gran Encuentro con Presidente Obama” made Univision the No. 1 broadcast network among Adults 18-34.
Additionally, the special delivered more Adult 18-34 viewers than the first-run episode of NBC’s “Rock Center with Brian Williams” in the 10 p.m. hour with an audience advantage of +8%.
On Univision local stations, “El Gran Encuentro con Presidente Obama” ranked No. 1 among Adults 18-49 in Los Angeles, Houston and Phoenix; and No. 2 among Adults 18-49 in San Francisco. Among Adults 18-34, Univision’s forum ranked No. 1 in Los Angeles, Houston, Phoenix, and Sacramento.
Univision’s Meet the Candidate event with Barack Obama last night performed higher than his speech at the Democratic National Convention with Adults 18-49 throughout the country. On Univision local stations the forum delivered more Adult 18-49 viewers in Los Angeles (by +21%), New York (+38%), Miami (+50%), Houston (+55%), Chicago (+33%), San Francisco (+200%) and Phoenix (+33%).
Univision’s Meet the Candidate forums focus on education and the future of the Hispanic community. These events marked the first time during the general election that the presidential candidates addressed Hispanic Americans. Both forums took place in front of a live audience at the University of Miami’s BankUnited Center Fieldhouse. They were also live-streamed on Univision.com. The Univision Noticias Facebook Page also live-streamed the event in English, as did UnivisionNoticias.com in both languages, with Facebook’s politics hub also highlighting the event. The event will also be broadcasted on local Univision America radio stations and on UnivisionAmerica.com.
To view video highlights from “El Gran Encuentro con Mitt Romney” in English, please visit http://noticias.univision.com/destino-2012/videos/encuentro-mitt-romney-english/. For English-language videos from “El Gran Encuentro con Presidente Obama,” please visit http://noticias.univision.com/destino-2012/videos/encuentro-barack-obama-english/
Source: The Nielsen Company, Thursday (09/20/2012) 10:00pm-11:00pm. Univision’s “Noticias Univision Presenta: El Gran Encuentro con Presidente Obama” special airing based on NPM Fast National Ratings and the English-language broadcast networks based on NPM Fast Affiliate Ratings. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Live+SD. The Nielsen Company, NSI, Thursday (09/20/2012) 10:00-11:00p. Comparison to the Democratic National Convention on Univision stations aired 10:00pm-11:00pm eastern time, live across time zones. Live+SD.