TV Ratings Friday: 'Shark Tank' '20/20' & 'Primetime: What Would You Do?' Down; 'Dateline' Up

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September 22nd, 2012

Adults 18-49: Rating/Share 1.5/5 0.9/3 0.8/3 0.7/2 0.4/1
Total Viewers (million) 5.16
5.38 3.10 2.97 0.96

ABC won the night in adults 18-4, while CBS was on top in total viewers.

On ABC, Shark Tank earned a 1.6 adults 18-49 rating, down from last week's 1.8. Primetime: What Would You Do? scored a 1.5among adults 18-49, down from a 1.7. 20/20 garnered a 1.4 adults 18-49 rating, down from last week's 1.8 rating.

On NBC, the Alma Awards earned a 0.6 adults 18-49 rating, down from a 0.7 for last year's telecast on September 16, 2011.,  Dateline scored a 1.0 among adults 18-49, up from last week's  0.9 adults 18-49 rating.

On the CW, America's Next Top Model garnered a 0.5 adults 18-49 rating, down from  last week's 0.6 among adults 18-49.


Overnight broadcast primetime ratings for Friday, September 21, 2012:

Time  Net Show 18-49 Rating/Sh Viewers (Millions)
8:00 ABC Shark Tank 1.6/6 5.88
CBS Undercover Boss - R 1.1/4 4.75
FOX Bones - R 0.8/3 3.17
NBC ALMA Awards (Special) 0.6/2 2.45
CW America's Next Top Model 0.5/2 1.32
9:00 ABC Primetime:What Would You Do? 1.5/5 4.65
CBS CSI: NY - R 1.0/3 5.84
FOX The Mob Doctor - R 0.8/3 3.02
NBC Grimm - R 0.6/2 2.15
CW Nikita - R 0.2/1 0.60
10:00 ABC 20/20 1.4/5 4.94
NBC Dateline 1.0/3 4.31
CBS Blue Bloods - R 0.7/2 5.56


Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

Friday's Ratings Via TV Media Insights

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.


Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Nick


    I’m not Bill, but the renew/cancel index usually starts within the first two weeks of October.

  • CrimTV

    @John A, were 123

    I agree with were, with all the fans knowing Fringe would have a final season before the finale of season 4, i predict almost if not all of the viewers from last season will return know there is only 13 episodes left!

  • Nick

    @Sara Bibel

    ABC won the night in adults 18-4,

    Please tell me how that’s possible. ;-)

  • John A

    Hopefully but Chuck fans said the same and that was below a 1.0 most of its final season.

  • John A

    And having a X factor lead in dont help.

  • John A

    And having a X factor repeat lead in dont help.

  • Joseph

    I wonder why the 18-34 demo numbers and the Univision numbers weren’t posted or avail;able.

    I suspect Univision probably won the night in both the 18-34 and 18-49 demos.

    But on a new season starting up, and only one English-language broadcast network getting over a 1 in 18-49’s leads me to think that a lot of people may have either been out at high-school football games last night (September 21st), or watching local baseball in those cities (New York, Baltimore, San Francisco/Oakland, Chicago, Washington) whose teams are still in contention.

  • Joseph

    Tonight (September 22nd) is a preview of the future as regards Saturday-night prime-time programming.

    There will be three college football games on broadcast-network TV.

    In addition to games each Saturday night on ABC and Fox, I expect that NBC will move all of it’s Notre Dame games to prime-time, perhaps as soon as next year, especially if the “Fighting Irish” return to national prominence.

    As it is, there are two ND games in prime-time on NBC this year.

    And I still think that within the next couple of years, the Southeastern Conference’s TV deals will be amended to allow CBS to air a prime-time SEC game every Saturday night of the season.

    It’s safe to say that most Saturday nights next Fall, there will be three college football games head-to-head on broadcast network TV, and perhaps four head-to-head college football games most Saturday nights on broadcast networks within a couple of years after that.

  • Nick

    @ Atlanta

    Out of curiosity, what is considered a good or decent demo for a repeat?

    Here’s a guideline I just made up:

    In-season, In timeslot-
    Procedural drama: 1.5+
    Serial Drama: 1.0+
    “Smart” comedy (Modern Family, Community, etc): 1.5+
    Easy-to-follow comedy (TBBT, 2.5 Men, etc.): 2.0+

    Out of timeslot/Summer-
    Procedural drama: 1.0+
    Serial drama: 0.5+
    Serial drama pilot: 1.0+
    “Smart” comedy: 1.0+
    Easy-to-follow comedy: 1.5+

  • Holly


    “Smart” comedy (Modern Family, Community, etc): 1.5+

    Community and most of NBC’s so-called “smart” comedies struggle to get a 1.5 for originals, expecting it for repeats is a bit much. In fact, the only non-CBS comedy that regularly got 1.5+ for repeats was Modern Family.

  • http://tvbythenumbers.com Bill Gorman

    ” wonder why the 18-34 demo numbers and the Univision numbers weren’t posted or avail;able.”

    Wonder no more. We never post Univision averages for Friday nights, because do not receive Univision Friday numbers in a convenient format to include them in the Friday night posts (like we do for Sun-Thu nights).

  • http://tvbythenumbers.com Bill Gorman

    “@ Bill

    When are you going to start the renew/cancel index again?”

    The Renew/Cancel Index posts will begin October 2.

    The “The Renew/Cancel Index posts are coming soon!” post will be on Monday.

  • Michael

    I wish the “ALMA” awards performed better.

  • Simon

    @John A
    I want the premiere to do at LEAST a 1.1 or 1.2 in the demo, if only to put RSH in his place.

    Can’t wait! My guess is that Revolution will be under ‘Certain Renewal’

  • Dean_W

    CRAZY ! CSI: NY had a 1.2 for its season finale last season and the repeat of the same episodes had a 1.0 last night. I hope it’ll have a good 9th season and be Renewed for a tenth. This show really deserve to continue.

  • Nick


    That’s my point. Community gets under 1.5, so it’s likely under 1.5 in repeats. That example just happens to be one that doesn’t do very good in repeats.

  • Nick

    Oops. I meant that’s not my point.

  • A

    Not bad for The Mob Doctor

  • Pith

    Next week should a bit more interesting with CBS all new next week and Fringe but the real excitement won’t come until October 19th when Whitney and Nikita returns then ABC comedies a couple of weeks after that.

    The Mob Doctor repeat well on Friday and I actually saw it get advertised by FOX during X Factor. Maybe FOX should just move The Mob Doctor to Fridays and switch it with Touch.

    NBC would’ve been better off repeating Guys with Kids and whatever NBC repeat. They need to start repeating Whitney and Community again to get ready for the premieres.

  • Dennis


    Nobody cares about Whitney or Nikita…

    Next week is when the traffic for the site will sky rocket, whether good or bad.


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