TV Ratings Sunday: Emmys Slide From 2011, Sunday Night Football Still Dominates Night (Updated)

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September 24th, 2012


Adults 18-49: Rating/Share 6.4/17 3.0/8 2.9/8 1.5/4 1.0/3
Adults 18-34: Rating/Share 5.9/18 2.4/7 2.3/7 1.7/4 0.8/2
Total Viewers (million)  15.921 11.397 10.522 3.376 2.673


Update: in time zone adjusted fast nationals (basically, finals) The 64th Primetime Emmy Awards was adjusted up to a 3.8 adults 18-49 rating. We won't see any adjustments for the other networks until the finals are posted tomorrow.

Due to the nature of live  programming the ratings for NBC (NFL Football) FOX/CBS (NFL Overruns)  and ABC (Emmy Awards ) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Note: CBS and FOX had sports overruns which resulted in programming time adjustments. On CBS, all program start times were pushed back thirty-seven minutes, with primetime programming commencing at 8:07

NBC was number one among adults 18-49  and with total viewers.

On ABC The 64th Annual Primetime Emmy Awards earned a 3.3 3.8 adults 18-49 rating, down from last year's 4.2 (final) rating. The Emmys Red Carpet Live Special preceding the awards show earned a 1.6 adults 18-49 rating at 8PM.

On NBC , Sunday Night Football (Patriots/Ravens)  at 8:30-11:00PM earned a 8.1 adults 18-49  rating,down from last week's 8.9 18-49 rating, but the best "week 3" game ratings in four years and the second best week 3 primetime game since 1997.

Broadcast primetime ratings for Sunday, September 23, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 PM CBS NFL Overrun 7.0 20 21.30
NBC Football Night in America 2.2 6 6.46
ABC Emmy's Red Carpet Live 1.6 5 7.28
FOX NFL Overrun/ American Dad -R 1.2 4 3.19
7:30 PM NBC Football Night in America 2.9 8 7.59
FOX The Cleveland Show -R 1.1 3 2.45
8:00 PM NBC Football Night in America 5.9 16 14.29
ABC 64th Primetime Emmys 3.8 9 13.20
CBS NFL Overrun/60 Minutes 3.1 8 12.90
FOX The Simpsons -R 1.5 4 3.36
8:30 PM NBC Sunday Night Football (8:30-11) 8.1 20 19.82
FOX Bob's Burgers -R 1.4 4 3.07
9:00PM FOX Family Guy -R 1.8 4 4.01
CBS 60 Minutes/Person of Interest -R 1.0 2 5.98
9:30 PM FOX Family Guy -R 1.8 4 4.18
10:00PM CBS Person of Interest-R/ The Mentalist -R 1.0 3 5.29

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • originalist

    The Emmys were on TV?

  • MoHasanie

    Finally the TV season begins today! :D
    Looking forward to HIMYM and 2BG today. I’ll try Partners, but I’m not sure if I’d like it.

  • Holly Molly

    Reply To Oliver – “This article is the lead story on Drudge. Expect comments from crazy conservatives.” Or Doomsday Democrats who are nuttier than a fruitcake.

  • Babygate

    How long before the Emmys are exiled to a third rate cable channel? I agree with @CharlieSheen concerning network vs. cable. It is not fair to rate these shows together since cable, especially the premium channels, operate on a completely different universe. They play by different rules. They can be more risque, push more boundaries, experiment with new formulas. Point is that the Emmys used to be about the shows that most people watched. Like ‘Murder she wrote’, the Cosby Show, Chicago Hope, ER, Friends, etc. Now is about narrowly focused shows that appeal to a limited audience like ‘Mad Men’ which is considered a hit with a couple of million viewers, while networks have yet to produce a successful period drama. Most of the winners have a very small audience, Louie, Homeland, Breaking Bad, etc. So, who wants to watch an awards show about shows nobody watches. Duh!

  • JustAGuy

    @Oliver, what about pre-emptive attacks from crazy leftists? The fact is, NFL DID trump the Emmys.

    Personally, I have no interest in watching self-important leftist 1%ers snark about politics.

  • Who cares

    Why the hell would you want to watch pampered snobs walk down “the magical red carpet” anyways? I’d pick a good football game any day and hour over some celebrity worship snore fest. Yeah I’d watch the Emmys… If I was in hell that’s all they got and Satan held me down. Yeah woopdy do a dumb modern sitcom with terrible B actors when an award, who gives a crap?

  • TomJH

    Either have the Emmys before the NFL starts or move it to another night. Any mid week night the week before the official season starts will be better than going up against SNF. This isn’t when it was on cable with crappy match ups.

  • wolf

    I lost interested Emmy award in few years ago because there have more cable shows than networks.

  • Mark Wilkins

    Great football game last night, really nothing else on. And if your a fan of a show, does it really matter what award it wins or doesn’t?

  • Claire

    Why is it so surprising that less and less people watch the Emmys? (Or the Oscars, for that matter.) It’s just out of touch Hollywood rewarding itself with awards — AGAIN. Yawn. Most of “those people” don’t have clue about what the rest of the country likes, and don’t care to boot. If I cared who won, I could get the results on Twitter. If I cared, I could see what they were (or weren’t) wearing while standing in the grocery store checkout line. What I HAVE to watch live is a sporting event. The choice is a no brainer.

  • KS

    This clearly shows that no one’s giving a damn about Emmys anymore.

  • Cody

    A big reason for the Emmys being down is the channel they were on. Having the NFL as a lead in is a huge advantage compared to whatever ABC airs on Sunday afternoons.

  • Steve-A

    I think eventually they’ll have to split the Emmys into two. Broadcast and cable Emmys like they did with daytime.

  • JohnS

    Most NORMAL people, that means everyone but the cosmopolitan Liberal-Progressive elite who wallow in their own congratulatory stupor of Hollywood, Social Networking or Globalist Elitism care about this garbage or even watch the drivel the are awarding each other about. THAT is why people are not watching awards shows or the liberal, politically correct politics embedded in so many programs.

  • barney fife

    Did you see him ask who was voting for Romney ? He was SHOCKED….SHOCKED I tell you when MOST people chanted “YES”…….
    Even the ultra left Cali are catching on to the FAILED POLICIES of barrack HUSSIEN obama.

  • edwardo

    The Emmy’s sucked! as did the actors who think we all care about their communist, hypocritical hatred of America.

  • cc

    @a p garcia I have the same question about POI.

    Kimmel proved how unfunny he is. I tuned out after seeing it was gonna be the MF show.

  • Herbert

    If you’re going to feature a bunch of cable shows then move it to cable and on a night away from football. I wouldn’t watch it either way anyways.

    Big ups to the poster that posted those SNF clips!

    Partners I heard was great but critics dreaded which is standard for multi-cams to put their single-cams over like Modern Family.

  • Taptap

    What is an emmy?

  • Tom

    Cable? who is watching that? With Hulu, Netflix, Amazon, Itunes and torrent(s) all offering television, why get upset over The Emmy’s?

    :) didn’t watch, didn’t miss anything and my life is still going strong… :)

    BTW, all of you missed the point about NFL, it doesnt’ matter what “network”, they PAID to be on those channels and when they pay big bucks, they are going to get their time slot. There IS a reason why they are on the channels listed… :)

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