Season 2 Finale of 'Braxton Family Values' and New Series 'Tamar & Vince' Reach 2.5 Million Total Viewers

Categories: Network TV Press Releases

Written By

September 25th, 2012

via press release:

WE tv’s ORIGINALS RANK NETWORK IN THE TOP 5 ON THURSDAY, 9/20/12

 

Season 2 Finale of Braxton Family Values and New Series Tamar & Vince

Reach 2.5 Million Total Viewers

 

 

NEW YORK, NY – September 25, 2012 – WE tv’s popular original series Braxton Family Values, coupled with the channel’s new – and first ever – spin-off series, Tamar & Vince, led the women’s network to rank in the top five among all cable networks on Thursday, September 20, among the key W18-49 and W25-54 demos.  The shows also led WE tv to rank as the #1 cable network during prime time among all African American female viewers (W2+, W18-49 and W25-54).

 

The combined premiere and encore airings of the second season finale of Braxton Family Values on Thursday night (9-10 pm) reached 1.9 million total viewers, nearly 900,000 W25-54 and 824,000 W18-49.  The combined airings of Tamar & Vince (10-11 pm) reached 1.8 million total viewers, 859,000 W25-54 and 766,000 W18-49.  Together the sister shows reached an unduplicated audience of 2.5 million total viewers, 1.1 million W25-54 and nearly one million W18-49 on Thursday night.

 

Braxton Family Values continues to deliver a strong audience to WE tv.  Versus season one, season two delivered +46% more total viewers (935,000 vs. 641,000), +39% more W25-54 (502,000 vs. 362,000) and +36% more W18-49 (518,000 vs. 381,000).

 

In social media, the Braxton Family Values season finale ranked #6 on Trendrr for cable prime time shows; Tamar & Vince ranked #7.

 

Source: Nielsen, Live+SD. 9/20/12. Cable ranks among all cable nets in Primetime 8p-11p, all viewers & African-American viewers, as indicated.  Reach - BFV finale (9p-10p) & Tamar & Vince prem (10p-11p) & encs airing 9p-1a.  1 min qual, 75% unif. BFV S2 (11/10/11-9/20/12) vs. S1 (4/12/11-6/14/11). Trendrr rankings for 9/20/12. Subject to qualifications upon request.

 

 

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  • Wanda Holmes

    I had my doubts about the show but was pleasantly surprised. I enjoyed it & think it has great potential. Keep up the good work Tamar & Vince.

  • taya

    I love the braxton sisters and they relationship with each tamar is my favorite and I like her new show but I dont think she shouldve got her own show her personaility seems forced on this show she comes across so fake That Its pathetic to watch im just counting down til she is back with the sisters

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