via press release:
WE tv’s ORIGINALS RANK NETWORK IN THE TOP 5 ON THURSDAY, 9/20/12
Season 2 Finale of Braxton Family Values and New Series Tamar & Vince
Reach 2.5 Million Total Viewers
NEW YORK, NY – September 25, 2012 – WE tv’s popular original series Braxton Family Values, coupled with the channel’s new – and first ever – spin-off series, Tamar & Vince, led the women’s network to rank in the top five among all cable networks on Thursday, September 20, among the key W18-49 and W25-54 demos. The shows also led WE tv to rank as the #1 cable network during prime time among all African American female viewers (W2+, W18-49 and W25-54).
The combined premiere and encore airings of the second season finale of Braxton Family Values on Thursday night (9-10 pm) reached 1.9 million total viewers, nearly 900,000 W25-54 and 824,000 W18-49. The combined airings of Tamar & Vince (10-11 pm) reached 1.8 million total viewers, 859,000 W25-54 and 766,000 W18-49. Together the sister shows reached an unduplicated audience of 2.5 million total viewers, 1.1 million W25-54 and nearly one million W18-49 on Thursday night.
Braxton Family Values continues to deliver a strong audience to WE tv. Versus season one, season two delivered +46% more total viewers (935,000 vs. 641,000), +39% more W25-54 (502,000 vs. 362,000) and +36% more W18-49 (518,000 vs. 381,000).
In social media, the Braxton Family Values season finale ranked #6 on Trendrr for cable prime time shows; Tamar & Vince ranked #7.
Source: Nielsen, Live+SD. 9/20/12. Cable ranks among all cable nets in Primetime 8p-11p, all viewers & African-American viewers, as indicated. Reach - BFV finale (9p-10p) & Tamar & Vince prem (10p-11p) & encs airing 9p-1a. 1 min qual, 75% unif. BFV S2 (11/10/11-9/20/12) vs. S1 (4/12/11-6/14/11). Trendrr rankings for 9/20/12. Subject to qualifications upon request.
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