'Katie' Scores its Best Number Since Debut Week to Earn its 2nd-Highest Rating Ever

Categories: Network TV Press Releases

Written By

September 26th, 2012

via press release:

 Continuing to Lead the Freshman Class of Syndicated Talk Shows, “Katie”

Scores its Best Number Since Debut Week to Earn its 2nd-Highest Rating Ever

 

Newcomer “Katie” Ranks No. 1 in its Slot in Each of the Top 4 U.S. Markets

 

 

“Katie” Metered Market Ratings for 9/25/12

Nationally syndicated “Katie” topped the 2012-13 freshman class of daytime talk shows for its 12th straight broadcast in Homes (2.3/7), outdelivering “Steve Harvey” by 53% (1.5/4), “Jeff Probst” by 188% (0.8/3) and “Ricki Lake” by 229% (0.7/2).  Also worth noting, freshman “Katie” continued to pace well ahead of sophomore “Anderson Live” (+92% - 1.2/4), while also beating out veterans “Dr. Oz” by (+10% - 2.1/6) and “Rachael Ray” (+53% - 1.5/5).  In addition, “Katie” tied “Ellen” in audience share (2.6/7), with a 7 share for each show.  Featuring Barbara Streisand as a guest, “Katie” scored its best number since its debut week (since 9/12/12), equaling the show’s 2nd highest rating ever.

 

  • “Katie” finished No. 1 in its time period in 9 markets, including each of the Top 4 U.S. TV markets -- New York, Los Angeles, Chicago and Philadelphia.  In fact, in New York (3.0/9) and Chicago (3.0/9), the show hit its highest ratings since its debut telecast, and in Philadelphia (3.3/9) it earned its best-ever rating.

 

  • “Katie” posted solid double-digit gains from Monday to Tuesday in both Households (+35% - 2.3/7 vs. 1.7/5) and Women 25-54 (+25% - 1.0/6 vs. 0.8/5).

 

  • Overall, “Katie” finished among the Top 5 syndicated talk shows for the day in HHs and W25-54.

 

“Katie” is executive-produced by Katie Couric and Jeff Zucker and is distributed by Disney-ABC Domestic Television. Co-executive producers are Kathy Samuels and Michael Bass and the program is directed by Joseph Terry.

 
  • Chantal

    Katie what a Nasty windbag . I stopped watching her years ago when she ran the Morning show . A high school marching band visited the show because they were in town for the Macy’s parade . And Katie was so openly vile and rude to these kids . Despicable Woman !

  • jRobnyc

    Katie is awesome. I’m happy for her. Her show is very Oprah-like. I think that’s what she was going for and it’s working.

  • Lori

    “Since it’s debut week?” Wasn’t that last week? A total of 7 shows have aired. What a way to spin.

  • Rob R

    Chantal— You must have been dreaming. Katie has never been openly vile and rude in her life. After the Today show went off the air, she used to graciously shake the hand of every person who gathered outside the window wanting to greet her. She is a kind person who has raised millions of dollars to fight colon cancer. Your description of her as despicable is unfair and horribly rude itself.

  • steven m. burton

    Katie’s politics are not my own, in fact pretty much diametrically opposed, but I still enjoy watching her. She is intelligent and appealing. When she isn’t trying to carry water for the Democrats, she asks thoughtful questions and does very interesting interviews.

    As a man and someone who reads a lot about public affairs and issues of national importance, I do find her show lacking. For my tastes, it is too Oprahesque. Too much aimed at a female audience. Couric is a smart cookie, I hope she does some more substantive shows and becomes a little more serious than now. Likely though, considering market fragmentation and niche broadcasting, this is probably the format she will stick with, because she is reaching the target audience.

  • Hounder

    It took an appearance by the legendary Barbra Streisand to get the rating up. Katie is so pathetic.

  • TrishJ

    Don’t like her, nor her show.

  • joanie

    Won’t be watching.She is a phony

  • Pat

    One would think that Couric bombing on CBS would enlighten ABC, however, they are not the brightest light bulbs when it comes to Daytime !! All I watch is GH and Modern Family, like many other viewers. LOVE Rachael Ray on CBS !!!!
    Never miss her :-)

  • Mary Amos

    Neilsen box holders must be bored to watch Katie.She is such a fake.She slammed Kate Middleton in the media for her weight then comes out 2 weeks later she had a eating disorder.She shut down Billy Bush for asking about her X young boy toy and called it cheesy of him then turns around and puts the same question to Jennifer Lopez.She blammed CBS for low ratings on The evening news.Does she realize she opens mouth to change he foot.She needs a reality check.Noone loves Katie as much as she loves herself.Can’t stand her.Katie needs to respect others before she has a talk show and answer questions she expects her guest to answer.FAKE!!!!!!

  • Cindy

    Katie is as fake as they come. Her ratings will fall and her show will fail just like Revolution and GAA. Soap fans will see to that! We are all sick of talk and reality. Bring back AMC and OLTL.

  • Nancy M

    I can hardly believe that people like to watch this crap. Probably because they have nothing else to do. This is the dumbest show on tv and ABC has destroyed daytime. I guarantee either her numbers are fake or she will be down the road soon. Really bad show. Thanks ABC for more junk.

  • Mindy

    Katie isn’t attracting the younger viewers in the Chicago market-“in the 25 to 54-year-old female demo that both shows heavily target, “Ellen” has averaged 70,000 viewers since the debut of “Katie,” compared to just 45,500 for Couric’s new venture.” Chgo Business Journal

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