ABC Ranks as Daytime’s #1 Network Across Target Women 18-34, Women 18-49 and Women 25-54

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via press release:

ABC Ranks as Daytime’s #1 Network Across Target Women 18-34,

Women 18-49 and Women 25-54

 

“The View” and “General Hospital” Are the Week’s Top 2 Programs in

Daytime in Women 18-34, and Rank #2 in Women 18-49

 

“The View” Levies 11-Week Highs in Women 18-49 and Women 25-54,

and 9-Week Highs in Total Viewers and Women 18-34

 

“The Chew” Soars to a 21-Week High in Total Viewers and

17-Week Highs in Women 18-49 and Women 25-54

 

“General Hospital” Rises to its #2 Week of the 2011/12 Season in Women 18-34

 

 

Daytime Programming Highlights

 

  • ABC ranked as Daytime’s #1 network in Women 18-34 (0.5 rating/185,000 – tie), Women 18-49 (0.9 rating/553,000) and Women 25-54 (1.2 rating/716,000 – tie)

 

  • In Women 18-34, “The View” (0.6 rating/205,000) and “General Hospital” (0.6 rating/200,000) tied as the Top 2 programs in Daytime.

 

  • Impressively, “The View” garnered 11-week highs in Women 18-49 (630,000) and Women 25-54 (777,000), and 9-week highs in Total Viewers (3.22 million) and Women 18-34 (205,000) – since weeks of 7/2/12 and 7/16/12, respectively.

 

  • Surging by double-digit percentages week to week in core measures, “The Chew” spiked to a 21-week high in Total Viewers (2.23 million – since week of 4/2312) and to 17-week highs in Women 18-49 (419,000) and Women 25-54 (564,000) – since week of 5/21/12.

 

  • Week to week, “The Chew” surged by 28% in Women 18-34 (149,000 vs. 116,000) and by 12% in Women 18-49 (419,000 vs. 373,000).

 

  • In its second week at 2 o’clock, “General Hospital” tied “The View” as the #1 program in Daytime in Women 18-34 (0.6 rating/200,000), delivering its 2nd-most-watched week of the just concluded 2011/12 season in the key demo– since week of 9/26/11.
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