Selena Gomez to Executive-Produce and Star in New 'Wizards of Waverly Place' Television Event on Disney Channel

Categories: Network TV Press Releases

Written By

September 27th, 2012

via press release:







One of Disney Channel's most beloved stars -- Selena Gomez -- and one of its most successful series ever, the multiple Emmy Award and BAFTA-winning "Wizards of Waverly Place," are set to return in an exciting new television event that begins production next month in Los Angeles. Ms. Gomez, an actress and platinum-selling recording artist, will executive-produce and also star along with Jake T. Austin, Jennifer Stone, Maria Canals-Barrera, David DeLuise and Gregg Sulkin, who reprise the roles they made popular. The one hour television event is scheduled for premiere in early 2013.


Selena Gomez will join Radio Disney's Ernie D on-air tomorrow, FRIDAY, SEPTEMBER 28 (3:00 p.m., PT / 6:00 p.m., ET).


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The storyline takes the Russo family and friends to Tuscany, Italy, to meet their long lost relatives… but when Alex (Gomez) tries to prove she's more than a seemingly carefree young Wizard, she inadvertently conjures a spell that creates a Good Alex and an Evil Alex. When Evil Alex gets roped into a charming young wizard’s foreboding plan to take over the world, Good Alex must find a way to save her family and humankind, which leads to a monumental battle between the two versions of herself – all atop the Tower of Pisa.


Gary Marsh, President and Chief Creative Officer, Disney Channels Worldwide, said: "With the phenomenal ratings of the 'Wizards' finale earlier this year, it became clear that fans of the series were not ready to say goodbye to Selena or the rest of the 'Wizards' cast. As such, we're thrilled that the cast has agreed to reunite to bring their fans one last grand adventure!"


Gomez's breakthrough series "Wizards of Waverly Place" is one of Disney Channel's most successful series ever. It premiered in 2007, became a ratings driver worldwide and, in first quarter 2012, reached over 175 million unduplicated viewers in 163 countries and 32 languages. It inspired "Wizards of Waverly Place The Movie," which delivered 13.5 million Total Viewers, ranked as the #1 cable television movie of 2009 and is the #2 cable TV movie of all time (after "High School Musical 2"). The "Wizards of Waverly Place" series finale in January 2012 was the #1 cable TV telecast
-- among all kids' programming -- in Total Viewers (11.3 million), and is TV’s #1 scripted telecast among Kids 2-11, Kids 6-11 and Tweens 9-14, 2012 to-date.


The TV movie won a 2009 Emmy Award for Outstanding Children's Program, and the series won an Emmy Award in the same category in 2012 and 2010, and was nominated in 2011. It has also been lauded for its portrayal of Latinos and was honored with Alma, Imagen and NAACP Image Award nominations.


On Hollywood Records, Selena Gomez has three Gold certified albums, one double-Platinum single, numerous Gold and Platinum singles and Top 40 radio hits. She's been honored with Teen Choice, Imagen, Alma and Kids Choice Awards, and is a strong force on social media with over 33 million Facebook likes and over 12 million Twitter followers.


The television special was written by Vince Cheung and Ben Montanio ("Wizards of Waverly Place") and Dan Berendsen (ABC Family's "Baby Daddy"). Selena Gomez, Cheung and Montanio and Dan Cross and David Hoge are the executive producers. It will be directed by Victor Gonzalez ("Wizards of Waverly Place"). "Wizards of Waverly Place" was created by Todd J. Greenwald ("Hannah Montana") and is a production of It’s a Laugh Productions for Disney Channel.


Disney Channel is a 24-hour kid-driven, family inclusive television network that taps into the world of kids and families through original series and movies. Currently available on basic cable in over 99 million U.S. homes and to millions of other viewers on Disney Channels around the world, Disney Channel is part of the Disney/ABC Television Group.


  • Kaylie

    Yesss!!!!!!!!! Im so glad. I can see massive ratings for this. Possibly even higher than the finale :) :) :)

  • Tim

    are they not missing a cast member, a certain Mosbys son.

  • javi

    she’s going to do great as an executive producer. probably when it comes out on dvd she will see the revenue of the sales maybe with the money from the special she can finally film 13 reason’s why.

  • flychick86


  • ZmaX

    sounds great, but what about David Henry aka older brother Justin?

  • Phil

    Is this just Disney’s plea for her to come back because they have crappy shows now?

    What about David Henrie!!! He’s an integral part of the Russo family and a special event w/o him isn’t WoWP!!

  • Herb Finn

    After winning ANOTHER emmy, was this really a surprise – not to mention she’s the only major former Disney star that hasn’t had “issues” and becommed “Toxic” to The Walt Disney Company.

  • Jon23812

    I can’t wait to see this.

  • Gavin

    @Herb Finn

    What about Raven-Symone? She’s never done anything to ruin her reputation with Disney.

  • jamie

    @Gavin, Not only that but Symone actually had talent, unlike this chick.

  • Nathan (NR2012)

    Lame, cheap attempt to boost the channels ratings.

    Raven Symone will always be a disney legend.

    Where’s david henrie?

  • Matt

    Raven is one of the worst actresses in Hollywood. Disney wouldn’t want her back if she came back begging for work. I wouldn’t be surprised if she hasn’t already tried.

  • jamie

    @matt, Raven is currently on Broadway, starring in “Sister Act”.

    Symone is also talented, respectful, and not obsessed with fame, like Gomez is.

  • Scrooge

    Can’t wait! Wish this show was still on!

  • Jon23812

    I hate how some of you are saying bad things about Selena to make Raven look better. BOTH Raven and Selena are talented and wonderful actresses. I like both of them.

  • Jared

    I love Selena Gomez and lately she’s been making some pretty nice choices as far as her film career goes. Picking more mature roles such as Spring Breakers yet still making films her core audience can see ( Hotel Transylvania) and now coming back to were she started and EP this new Wizards movie. Selena and her team know exactly what to do to have a substantial career in Hollywood.

  • jamie

    “Selena and her team know exactly what to do to have a substantial career in Hollywood.”

    Yeah, time will tell if that actually is true.

  • j

    I’m very excited for this show. It still is my favorite show on disney channel, compared to all the new ones lately. I want this special nowww!! I hope they promote it. I hope the old fans tune back in because this show was awesome!

  • a

    and raven for real?? that show was okay but I couldn’t take more than 5 episodes of it. Lol

  • david b conway

    dear web site , hi my name is david conway and my comments to here is that, i do feel like it might come back just for the second sequel motion picture of wizards of waverly place the movie 2 sequel just for the last time , it,s because of one reason so fair they did it say just when this 1 hour tv special is going to be shown on the disney channel yet and plus with them by walt disney production company already had the story arc script made just for the second sequel motion picture and just do,nt blog this comment please by me please , love david conway

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