The CW Presents an Advance Online Screening of the 'Emily Owens MD' Premiere

Categories: Network TV Press Releases

Written By

September 27th, 2012

via press release:

THE DOCTOR IS IN AND ONLINE:

THE CW PRESENTS AN ADVANCE ONLINE SCREENING OF

THE “Emily Owens, M.D.” PREMIERE

Beginning October 1, Viewers Can Catch a Sneak Preview of

Emily Owens, M.D.” Series Premiere on CWTV.com, Facebook, Twitter, YouTube, Hulu, iTunes and on Mobile

September 27, 2012 (Burbank, CA) ? The CW will let viewers scrub in early for an online screening of the Emily Owens, M.D premiere.   Beginning October 1 through October 14, the complete first episode of Emily Owens, M.D. will be available to stream on CWTV.com, Facebook, Twitter, YouTube, Hulu, on the CW mobile and tablet apps, and as a free iTunes download.

 

EMILY OWENS, M.D., starring Mamie Gummer as a surgical intern who discovers, much to her dismay, that working in a hospital feels an awful lot like high school, takes up residency Tuesday, October 16, 9:00-10:00 pm ET on The CW.

 

EMILY OWENS, M.D. is from CBS Television Studios and Warner Bros. Television with executive producers Jennie Snyder Urman (“90210,” “Lipstick Jungle”) and Dan Jinks (“American Beauty,” “Pushing Daisies,” “Milk”).

 
  • Dillan

    I hope this doesn’t hurt the ratings for the show.

  • Andy

    I wonder why…

  • ZmaX

    if the show is actually better than what people think of the promos, then this might be a way to get people to realize it and spread the word in time for the show’s premiere.

    I’ll give this show a few episodes before i make my final decision since I like Mamie and Justin.

  • John A

    Ugh CW are worse this year than others. I wish the network the best but TVD and SPN is all im watching.

  • The End

    @Dillan

    Not to worry, very few shows on the network actually rate anywhere above awful.

  • Joseph A

    I hope the show does well ,
    It has Mamie Gummer (daughter of Meryl Streep)
    Justin Harley (from Smallville)
    Necar Zadegan ( The Event & 24 )
    So the show has some decent actors ,
    ++
    Pilot by Jennie Snyder who wrote for 90210, and the movie Something Borrowed.
    ++
    I think the series has a chance.

  • Ultima

    @Dillan
    I hope this doesn’t hurt the ratings for the show.

    How can more people being exposed to a show hurt its ratings?

  • teamo

    The good news about the CW is that most new shows don’t need to get millions and millions of viewers to become a hit show for the network.

  • The End

    @teamo

    I wouldn’t call that good news. If anything it tells me that the network accepts mediocrity because for one reason or another they haven’t got many shows that actually rate well.

  • Brandy

    I’m definitely checking this show out.

  • jake

    I’ll give this show a try, I hope the sampling helps the show and put it on radar, because it has very little buzz.

  • Dillan

    People would watch the premiere online before it airs on CW, which could hurt the ratings?

  • The End

    @Dillian

    Unlikely as only 20,000 ish households are tracked by Nielsen.

  • Ultima

    @Dillian
    People would watch the premiere online before it airs on CW, which could hurt the ratings?

    It could hurt the ratings for the premiere itself, but that’s meaningless. The goal is to get people to watch episodes 2 through 13, 22, 44, etc.

  • Alan

    Good strategy.

  • Oliver

    There’s little evidence that online previews negatively effect ratings. Shows that have premiered with huge ratings (New Girl, Revolution) were premiered online. I suspect it’s because the online audience is neglegible compared to the total audience coupled with the benefits of free word-of-mouth publicity.

    I’m surprised The CW hasn’t pursued online previews more aggressively given they struggle to get people to watch the network.

  • david

    This is a good idea for the show and the network. I will check this show out too. I have heard pretty much no buzz about this show. I hope it does good too because the CW needs all the help of people to watch it they can get.

  • Nick

    From the previews, it looked like an OK show. I wish it the best of luck, but it’s just not my thing.

  • Ashley

    It’s funny b/c I thought this new president would improve the CW, but the new shows this year all look awful.

  • Mark Wood

    Ashley

    The head of the CW be it Dawn or Marc can’t make people pitch their material to the CW. They can only work with what gets submitted to them. And by all accounts they didn’t have any great pitches to them last year. And based off of the few people who actually get to read pilots, most actually agree on which scripts got made into pilots, and those who got to see the pilots pretty much agree on what pilots got picked up.

    Since the CW doesn’t meet the union requirements of a full network they don’t pay as much. So for people who pitch to the main networks, usually don’t pitch to the CW first, in some cases they are the last place someone pitches (ie ever other network has turned them down), of course some specifically niche and young shows might get pitched the CW or Fox, or ABC family over other networks, but those are the minority of pitches. And even such out of those the CW is still probably not the first place you pitch to.

    So its really not fair to judge the network head just on what shows get made, especially a place like the CW.

    Its easier to judge on how they schedule (ie work with what tools they have), what type of ads they approve (be it specific campaigns or even the company they hire). For example I thought one of Dawn’s worst choices was her initial ad campaign for the CW, and the company that provided it.

    The thing about the CW I most worry about is the starting date. I understand the idea of starting later means fewer breaks, but I think starting late is going to give very little sampling (even by the standards of the CW for new programming).

    So in that regards free advance screenings online will help give people who wont be able to sample the show (or wouldn’t normally) give them a chance on a slow day or time for them to see if this show does appeal to them.

    The down side is if nothing does appeal to others, then the CW wont even get the earlier start bump to give them a push through the fall.

    I think it might be really brutal.

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