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TV Ratings Wednesday: 'The Middle' & 'Modern Family' Return Down, 'Animal Practice' & Guys With Kids' Go Low + 'The Neighbors' Premiere

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September 27th, 2012

 

Scoreboard FOX ABC CBS NBC UNI CW
Adults 18-49: Rating/Share 3.3/9 2.9/8 2.8 1.9/5 1.5/4 0.3/1
Adults 18-34: Rating/Share  3.0/10 2.2/7 1.6/5 1.4/5 1.3/4 0.3/1
Total Viewers (million) 9.446  8.700 10.801 6.393 3.552 0.825

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FOX was the number 1 network with adults 18-49, but CBS won with total viewers.

On FOX, The X Factor garnered a 3.3 adults 18-49 rating,  down three tenths from last week's 3.6.

On CBS, Survivor: Philippines earned a 3.0, down two tenths from last week's premiere  3.2 adults 18-49 rating. The season premiere of Criminal Minds earned a 3.1, down a full ratings point from last year's 4.1 premiere rating. The season premiere of CSI earned a 2.5 adults 18-49 rating

On ABC, the hour-long season premiere of The Middle earned a 2.8, down three tenths from last year's 3.1 premiere rating. The season premiere of Modern Family earned a 5.5, down six tenths from last year's 6.1 premiere rating. The Neighbors debuted to a respectable 3.3 adults 18-49 rating. Your predictions were too pessimistic. The Revenge recap show earned a 1.6 adults 18-49 rating.

NBC's Animal Practice earned a 1.4, down incredibly after its premiere 4.1 rating. Guys With Kids earned a 1.6, down sharply from its last originals 2.2 rating. Law & Order: SVU earned a 2.1, down from its 2.4 premiere rating last year.

On the CW, Oh Sit! was even with last week's 0.4  among adults 18-49.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.3 9 9.446
CBS Survivor: Philippines 3.0 9 10.158
ABC The Middle 2.8 9 8.973
NBC Animal Practice 1.4 4 5.188
CW Oh Sit! 0.4 1 0.929
tvbythenumbers.com
8:30PM NBC Guys With Kids 1.6 5 4.782
tvbythenumbers.com
9:00 PM ABC Modern Family 5.5 15 14.208
CBS Criminal Minds 3.1 8 11.588
NBC Law & Order: SVU (9-11PM) 2.1 6 7.097
CW Supernatural -R 0.3 1 0.721
tvbythenumbers.com
9:30PM ABC The Neighbors -P 3.3 9 9.276
tvbythenumbers.com
10:00PM CBS CSI 2.5 7 10.658
ABC Revenge (recap) 1.6 4 5.385

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In Late-Night Metered Markets Wednesday night:

  • In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/8; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.5/5. 
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.6/4.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4).  In the 25 markets with Local People Meters, "Late Night" (0.5/3 in 18-49) topped "Late Late Show" (0.4/3).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households and a 0.3/2 in adults 18-49 in the 25 markets with local people meters.

 

 

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions: Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
  • Brian J

    @Ultima

    “TV” had more room to fall, if I recall correctly, because it started out much higher than “XF.”

  • Fed

    @TomJH

    Well actually Survivor beat X-Factor last week in their time period and lost by 0.1 this week (before finals where i think it will adjust + 0.1)

  • Oliver

    @capslocke

    My vote is for The Biggest Loser, even if just a 1 hour version at 8, followed by 2 new comedies (Save Me/ 1600 Penn?), and then SVU at 10, taking a page from the mostly- success story that is NBC Tuesday nights this fall.

    I’d go TBL/New Comedy/P&R. Wedging a new show between two established ones is a good way to ensure sampling.

    I doubt they will do this, though.

  • Ultima

    @Oliver
    It then had the good fortune to be moved into a surprisingly uncompetitive timeslot thanks to Idol being in decline

    :roll:

  • rob60990

    Ultima, never change. ;) :D

  • Oliver

    Repeating my earlier post to fix grammar mistakes.

    @Eddy

    It looks like GWK will have to pickup its own audience from scratch like Whitney did.

    Whitney has behind the #1 scripted show on NBC for the first 13 episodes of its season. It then had the good fortune to be moved into a surprisingly uncompetitive timeslot thanks to Idol being in heavy decline, where it held its ratings just enough to scrape renewal. It won’t be regarded as a victory as NBC who want shows that perform better than their ‘niche’ veterans.

    NBC’s problem is that their show development is terrible, they have few lead-ins due to a history of poor development and scheduling, and they expect overnight success rather than incremental improvement.

    It doesn’t help that they see 30 Rock, Community and Parks as part of the problem. They’re low rated rated and ‘niche’, but are quality shows that have remained comparatively bouyant while the rest of the network has collapsed. They should build on them instead of developing “broad” crap like AP/Chelsea/GWK/UAN/Whitney.

  • Eddy

    Ultima, I didn’t say they had to go away from comedies completely on Mondays just not make it their major night of comedies. That’s just like saying NBC should keep running with low-rated comedies on Thursdays just because it used to be Must See TV land for 20 years.

    @ Oliver

    I meant since it moved to January obviously not the first 13 which didn’t make a difference anyways because that was not a huge lead-in. That lead-in was a shadow of itself.

  • Oliver

    @Ultima
    Roll your eyes all you want, but Idol was down a full third over the season before. NBC thought they were killing the show by moving it against Idol, instead they unintentionally gave it a second wind.

  • Oliver

    @Eddy

    I meant since it moved to January obviously not the first 13 which didn’t make a difference anyways because that was not a huge lead-in. That lead-in was a shadow of itself.

    The Office averaged above 3.0 for the first half of last season, so hardly terrible.

    I actually think NBC had the right strategy with Whitney. Whitney was just the wrong show: it was weak out of the gate, it was incompatible with The Office and it had obnoxious promos. Consequently the ratings levelled off a bit too low.

  • chrisss

    @ Oliver

    Idol may have been down a third, but it still got great ratings. And Survivor and The Middle were hardly getting bad ratings. And whilst I love Community and Parks and Recs (meh to 30 Rock), they get crappy ratings so they are part of the problem.

  • snoot

    @The End

    Maybe a little wishful thinking on my part but hey I’m a fan, wishful thinking is allowed! Low to mid 5’s is certainly more likely. I am interested to see what TAAHM does with the lead in as well.

  • Nick

    The X Factor USA is sold to countries all around the world. I’m sure that helps with the production cost’s.

  • Scifibookguy

    I thought “The Neighbors” was very funny :) I loved the subtle humor in the show.

  • Oliver

    @chriss

    Idol may have been down a third, but it still got great ratings. And Survivor and The Middle were hardly getting bad ratings.

    It suddenly went from a slot where Idol destroyed everything in its path into being open to competition.

    And whilst I love Community and Parks and Recs (meh to 30 Rock), they get crappy ratings so they are part of the problem.

    NBC’s real problem is that they didn’t develop anything more successful so they could cancel their flops. Blaming your relatives successes is not how you start developing hits.

  • TL

    Since I’m not going through 17 pages of comments, I apologize if I repeat a previous post, but it’s highly unlikely that NBC will put Whitney and Community on Wednesdays since they will not do any better. They’ll probably go with The Voice repeats before giving Whitney/Community another mid-week shot.

  • TVDude

    @Oliver,

    Whitney’s move midseason last season had more to do with UAN than Whitney. NBC saw better long term potential from UAN so they moved it. They were wrong though, since UAN will probably get canned after 13 episodes. The Thursday at 9:30pm timeslot isn’t that competitive either. Idol is over, CBS and ABC air dramas. The problem is The Office shouldn’t be the flagship comedy, but since NBC never developed a new hit show, nothing else was there to carry the night.

    It’s true Parks debuted back when Thursday night was still decent (and to an extent, Community), but Parks wasn’t well received so people banned it (aside from it being stuck at 8:30pm, instead of 9:30pm). NBC messed up with Community because instead of keeping it at 9:30pm behind a strong office, they put it at 8pm and kept 30 Rock behind The Office where it did NBC no favors.

    The problem is that NBC failed to build a solid line up so they paid the price. Now they have no actual anchor on Thursday with The Office hoovering around a 2.0. Hopefully they’ll put The Biggest Loser there in the Spring.

    I would do this:
    8pm: The Office
    8:30pm: Parks and Recreation
    9pm: The Biggest Loser
    10pm: Either a drama or a second hour of The Biggest Loser

    Putting TBL at 9pm will keep it away from Idol and give Thursday a show with likely stronger (for NBC) ratings. With Parks and The Office at 8pm, Thursday will still have comedies.

    Back around the time The Office started, I believe Deal or No Deal aired at 9pm so it wouldn’t be the first time 9pm when to reality programming on a Thursday night on NBC.

  • Chris

    I watched the Neighbors last night and didn’t think it was too bad. However, I watched Guys With Kids’ first two episodes last night and really liked it. I think I’ll watch Guys With Kids now instead of The Neighbors. People should give Guys With Kids a chance. I found it to be a very fun family sitcom. It just doesn’t fit well with Animal Practice. If people think it fits well with Whitney, then they’re wrong. Just because they’re multi cams, doesn’t make them compatible. Whitney has more mature jokes and story lines compared to Guys With Kids. It’s more compatible than AP but not completely. Guys With Kids is pure candy and light hearted fun. If you expect anything other than that then you won’t like it. Still nice to see NBC getting shows like that. You remember the fun pg family sitcoms shows like Fresh Prince, Blossom, ALF. If NBC could set aside a night for those type of sitcoms nowadays it might have something.

  • Slam

    I realize REVENGE was only a clip show but ABC should be worried about anchoring Sunday with it.

  • Slam

    Pretty good strategy, TV Dude. I would do 30 Rock at 8:30 since its the final season. Once the 13 episodes run out around Feb, then put in Parks for its final season.

  • Ultima

    @TVDude
    I would do this:
    8pm: The Office
    8:30pm: Parks and Recreation
    9pm: The Biggest Loser
    10pm: Either a drama or a second hour of The Biggest Loser

    I think they’ll wrap up 30 Rock in the fall (and cancel UAN short of 13 episodes). Come January, The Biggest Loser from 8-10pm through February sweeps, then bring back The Office/P&R at 9pm. Either drama or Rock Center at 10pm.

    it wouldn’t be the first time 9pm when to reality programming on a Thursday night on NBC.

    They also had The Celebrity Apprentice on at 9pm for a couple years, starting during the final season of Friends.

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