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Wednesday Final Ratings: 'X Factor', 'Survivor', 'The Middle' Adjusted Up, 'The Neighbors' Adjusted Down

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September 27th, 2012

 

 The X Factor, The Middle and Survivor: Philippines were each adjusted up a tenth, while The Neighbors was adjusted down a tenth among adults 18-49 versus the preliminary Wednesday broadcast ratings.

Update: 15 minute detail for The Neighbors is below the table.

Final broadcast primetime ratings for Wednesday, September 26, 2012:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX The X Factor (8-10PM) 3.4 10 9.63
CBS Survivor: Philippines 3.1 9 10.31
ABC The Middle 2.9 9 9.16
NBC Animal Practice 1.4 4 5.19
CW Oh Sit! 0.4 1 0.87
tvbythenumbers.com
8:30PM NBC Guys With Kids 1.6 5 4.84
tvbythenumbers.com
9:00 PM ABC Modern Family 5.5 15 14.44
CBS Criminal Minds 3.1 8 11.73
NBC Law & Order: SVU (9-11PM) 2.1 6 7.19
CW Supernatural -R 0.3 1 0.74
tvbythenumbers.com
9:30PM ABC The Neighbors -P 3.2 8 9.22
tvbythenumbers.com
10:00PM CBS CSI 2.5 7 10.76
ABC Revenge 1.5 4 5.2

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Modern Family 9:30-9:31 = 5.2 A18-49; 13,112 million viewers

The Neighbors  9:31-9:45 = 3.5 A18-49; 9.936M viewers

The Neighbors 9:45-10:00p = 3.0 A18-49; 8.555M viewers
Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.

 
  • Karin

    MF the top

  • forg

    Nice for The Middle! I was expecting an adjustment for MF but well still solid ratings!

  • forg

    Survivor Philippines is solid as well :)

  • Kavyn

    I didn’t bother watching The Neighbors. I genuinely think people saying it’s funny are telling the truth, but I think the show was DOA as soon as they decided that CGI aliens was a good idea. The trailer I saw for it way back when had me laughing multiple times (and definitely more than most of the comedy trailers), but as soon as the CGI happened I just said “nope” and moved on.

  • MoHasanie

    Yay, at least The Middle was adjusted up! So close to 3.0.
    I was hoping MF would be adjusted up, but its still strong. For some reason though, 5.5 seems low for the premiere, considering it averaged 5.1 last season.
    X factor did quite well against all the competition. Although its still a lot weaker than The Voice.

    I have a question for some TV experts… Many years ago, when networks averaged 4.0, and some shows were able to get 10.0+, did networks charge huge advertising rates for those shows? For example, last year, Modern Family was estimated to cost advertisers $250,000 for a 30 second spot. But, back in 2005, Grey’s Anatomy and Desperate Housewives were said to be charging $400,000 for a 30 second spot even though they were averaging 10.0+ in the 18-49 demographic. So could it be said, that nowadays compared to before, advertisers are getting lesser value for their adverts than compared to before? Like, I’m sure, back when networks averaged 4.0+, a show which could get 4.0, wouldn’t charge very high advertising rates. But today, a show which gets 4.0+ would be considered a hit, and would probably charge very high advertising rates. Or is it incorrect to look at it like that, cause advertisers just look at certain demographics and that’s what decides the rate?

  • Nick

    Considering American Idol was down 20-30% last season with the Voice in the same week XFactor is doing pretty good. Especially after the crap reviews it got last time.

  • Bee

    YAY modern family! all these shows are down from last fall because they haven’t fully recovered from last spring’s massacre. but some like MF made good progress back. and THANK GOODNESS ABC is doing 1 hour of the show on oct. 10. now i feel good about nashville.

  • The End

    @Kavyn

    The dreadful quality of the writing + ideas + your comments pretty much sum the show up. There’s only one Third Rock from the Sun and no show will ever be able to capture the magic it had.

    For one, you don’t actually see Tom, Dick, Harry, Sally, Big Giant Head in Alien form, and you pretty much can see their ‘newness’ to Earth Society as a whole as the series goes on.

    Something this show lacks sadly. Nothing wrong with the cast per say.

  • Precious

    Pretty awful ratings for CSI, and they are likely to plummet further by May.

    I wouldn’t be surprised if CBS announces that this will be the final season.

    Although they don’t care too much about wrapping up the series eg. CSI Miami.

  • Rob D.

    I see your point Mohansanie but the value of the dollar keeps going down. Due to inflation, the printing of extra money, and the increased debt. It still seems like the networks were getting a better deal in 2005 though (if you’re numbers are correct).

  • omabin

    The downwards adjustment for Neighbours was expected. I was also counting on an upwards for Modern Family, but still very good. Also, nice one for the middle. That’s a show that does not receive the credit it deserves. I am going to try and start watching it one of these days.

  • Rob D.

    I mean “your” not you’re- lol. I’m happy about The Middle- best sitcom on tv and I was worried it was going to get in the low 2’s.

  • MoHasanie

    Wow, its surprising Neighbors only fell 0.5 in its second half; I was expecting it to fall more than 1.0. Anyways, I couldn’t stand even 10 minutes of it.

  • The End

    @omabin

    I agree with you about The Middle, a very decent show in general and in my opinion better than Malcolm in the Middle which it has been compared to quite a lot by people. I mostly catch the odd episode here and there if its on whilst I’m home. And pretty much support this by buying the show on DVD when it appears.

  • capslocke

    Wow The Neighbours’ quarter hours were normal! Very surprised.

  • MoHasanie

    @Rob D

    Oh right, I completely forgot about the depreciation of the dollar. Yeah that could definitely explain it. Wow, that means, networks probably made huge profits in real value from shows, than compared to today.
    Well, the figures are from Adage, and Forbes, so I’m guessing they are not inaccurate estimations.

  • omabin

    Oh and one more thing. The Neighbours did much better than I thought in quarter-hours. I think I was completely wrong in my prediction that it would be the first to go. I think Mob Doctor, Partners and Animal Practice will surely go first, and maybe others also (Guys with Kids, even Last Resort on ABC depending on how it does today).

  • Allen

    I love how ABC keeps trolling critics.

    First “Work It” now The Neighbors. Sigh.

  • RMH

    L&O: SVU premire did better than I thought it would, but it still couldn’t beat the combo of CM and CSI.

  • fringegot5seasons

    Man CM is REALLY down from its fall numbers last season, I wonder if the dropoff it’s been seeing is permanent. CSI is down too but compared to the rest of CBS’ 10pms, and the 10pm hour in general, not horribly out of line.

    Makes me worried for PoI tonight – I’d hope it comes back strong, really looking forward to it, but I can see it getting ~the 2.8 it did for its premiere last season. CBS has drops all across the board beyond NCIS which is still strong. Their 9 and 10pm shows have all sunk vs last season.

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