It's That TV Ratings "Wait and See" Time of Year (and We Love It!)

Yesterday CBS’s chief of scheduling Kelly Kahl tweeted: “tv hack musing #3: hard to see anything very clearly right now. in 3 weeks, things will be much easier to sort out.”

It’s sage advice. Much like the NFL, it’s hard to get a good read on things until there have been three or four games. The same is true for the new TV season. Sure, we don’t need to figure out that once again for the most part ratings are down for the big broadcasters (except at NBC). But when it comes to new shows, except those that bomb out of the gate (like Mob Doctor) you generally have to take the “wait and see” approach.

There was much spinning of the Last Resort numbers this morning. ABC, like fans of the show, no doubt wished it had premiered higher. But calling a spade a spade “A Little Better than Charlie’s Angel’s” is way better than “a little worse than ‘Charlies Angels'” when it comes to be PR! It’s not laughable to think thatABC will keep Last Resort around a while if it keeps pulling 2.2’s in the weeks ahead.  It’s not likely it stabilizes –new series usually don’t hold their premiere numbers the following week– but it’s not impossible.

And like it or not, we have to wait.

But speculating is fun and  this is the best time of year to do it. Other than the tail end of the season, right before the fall schedules are announced at the upfronts, this is my favorite time of year.

We’ll know a lot more about Elementary in a few weeks than we do now, too, but I speculate that Mr. Kahl’s friends in marketing & promotion at CBS will absolutely not wait three weeks (or perhaps even 3 minutes!) to get some variant of “Elementary, the new hit show everyone is talking about!” on the air.


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