via press release:
THE SERIES PREMIERE OF "" SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOS
"" Builds on its Lead-In and Improves Year-Ago Time Period in Adults 18-49 and Adults 25-54
"" is Thursday's #1 Program in Viewers and Key Demos
Time Period Premiere of "" Places First in Viewers, Adults 18-49 (tie) and Adults 25-54, and Improves the Year-Ago Time Period Premiere Across the Board
"" Wins Its Time Period in Viewers with Year-to-Year Increases
CBS Sweeps Premiere Thursday in Viewers and Key Demos
The series premiere of Thursday, Sept.28.won its time period in viewers and key demographics, building on its demo lead-in and improving the year-ago time period, according to Nielsen preliminary live plus same day ratings for
From 10:00-11:00 PM,(P) was first in households (8.4/14), viewers (13.29m), adults 25-54 (4.0/10) and adults 18-49 (3.1/09). built on its lead-in in both adults 25-54 (+3%) and adults 18-49 (+7%). Compared to the season premiere of THE last year (on Sept. 22), was up +3% in adults 25-54 (from 3.9/09) and up +11% in adults 18-49 (from 2.8/07).
At 8:00 PM,(P) swept its time period, finishing first in households (9.3/16), viewers (15.31m), adults 25-54 (6.1/17), adults 18-49 (4.8/15) and adults 18-34 (3.4/13). If the ratings hold, was the night's #1 program in households, viewers, adults 25-54 and adults 18-49. If the ratings hold, posted its largest audience ever for a season premiere.
(P) was first in households (7.7/12), viewers (12.37m) and adults 25-54 (4.6/11), and was tied for first in adults 18-49 (3.5/10, with FOX) at 8:30 PM. Compared to the time period premiere last year (" " on Sept. 29), was up +43% in households (from 5.4/09), +35% in adults 25-54 (from 3.4/09), +30% in adults 18-49 (from 2.7/07) and added +3.62m viewers (from 8.75m, +41%).
(P) was first in households (8.8/14) and viewers (14.27m) and was second in both adults 25-54 (3.9/09) and adults 18-49 (2.9/08). Compared to the series premiere last year, was up +6% in households (from 8.3/13) and added +940,000 viewers (from 13.33m, +7%).
For the night, CBS was first in households (8.6/14), viewers (13.80m), adults 25-54 (4.4/11) and adults 18-49 (3.4/10). CBS won Premiere Thursday for the third straight year in both household and viewers, and won in adults 18-49 and adults 25-54 for the second time in three years.
Thursday’s premieres also propelled CBS.com to its third-highest day of traffic in the site’s history, with a near-30% increase in unique visitors year-over-year. The debut ofwas a key driver of traffic, with the freshman series placing as the second-highest show section on CBS.com during any premiere week. THE also saw its biggest premiere date ever among unique visitors and page views, up double digits versus last year on CBS.com.
Note: DVR penetration is at 46%, up from 42% last season. Last fall, Live+7 audiences for original entertainment series on CBS averaged more than a +1.4 million viewer gain over live plus same day ratings, more than any other network. This season, we expect DVR usage to continue to expand, increasing DVR playback deliveries.