The Series Premiere of 'Elementary' Sweeps Time Period in Viewers and Key Demographics

Categories: Network TV Press Releases

Written By

September 28th, 2012

via press release:

THE SERIES PREMIERE OF "Elementary" SWEEPS TIME PERIOD IN VIEWERS AND KEY DEMOS

 

"Elementary" Builds on its Lead-In and Improves Year-Ago Time Period in Adults 18-49 and Adults 25-54

"The Big Bang Theory" is Thursday's #1 Program in Viewers and Key Demos

 

Time Period Premiere of "Two and a Half Men" Places First in Viewers, Adults 18-49 (tie) and Adults 25-54, and Improves the Year-Ago Time Period Premiere Across the Board

 

"Person Of Interest" Wins Its Time Period in Viewers with Year-to-Year Increases

CBS Sweeps Premiere Thursday in Viewers and Key Demos

           

The series premiere of Elementary won its time period in viewers and key demographics, building on its demo lead-in and improving the year-ago time period, according to Nielsen preliminary live plus same day ratings for Thursday, Sept.28.

 

From 10:00-11:00 PM, Elementary (P) was first in households (8.4/14), viewers (13.29m), adults 25-54 (4.0/10) and adults 18-49 (3.1/09).  ELEMENTARY built on its Person Of Interest lead-in in both adults 25-54 (+3%) and adults 18-49 (+7%).  Compared to the season premiere of THE Mentalist last year (on Sept. 22), ELEMENTARY was up +3% in adults 25-54 (from 3.9/09) and up +11% in adults 18-49 (from 2.8/07).

 

At 8:00 PM, The Big Bang Theory (P) swept its time period, finishing first in households (9.3/16), viewers (15.31m), adults 25-54 (6.1/17), adults 18-49 (4.8/15) and adults 18-34 (3.4/13).  If the ratings hold, The Big Bang Theory was the night's #1 program in households, viewers, adults 25-54 and adults 18-49.  If the ratings hold, The Big Bang Theory posted its largest audience ever for a season premiere.

 

Two and a Half Men (P) was first in households (7.7/12), viewers (12.37m) and adults 25-54 (4.6/11), and was tied for first in adults 18-49 (3.5/10, with FOX) at 8:30 PM.  Compared to the time period premiere last year ("How To Be A Gentleman" on Sept. 29), Two and a Half Men was up +43% in households (from 5.4/09), +35% in adults 25-54 (from 3.4/09), +30% in adults 18-49 (from 2.7/07) and added +3.62m viewers (from 8.75m, +41%).

 

Person Of Interest (P) was first in households (8.8/14) and viewers (14.27m) and was second in both adults 25-54 (3.9/09) and adults 18-49 (2.9/08).  Compared to the series premiere last year, Person Of Interest was up +6% in households (from 8.3/13) and added +940,000 viewers (from 13.33m, +7%).   

 

For the night, CBS was first in households (8.6/14), viewers (13.80m), adults 25-54 (4.4/11) and adults 18-49 (3.4/10).  CBS won Premiere Thursday for the third straight year in both household and viewers, and won in adults 18-49 and adults 25-54 for the second time in three years.

Thursday’s premieres also propelled CBS.com to its third-highest day of traffic in the site’s history, with a near-30% increase in unique visitors year-over-year.  The debut of ELEMENTARY was a key driver of traffic, with the freshman series placing as the second-highest show section on CBS.com during any premiere week.  THE Big Bang Theory also saw its biggest premiere date ever among unique visitors and page views,  up double digits versus last year on CBS.com.

 

Note:  DVR penetration is at 46%, up from 42% last season.  Last fall, Live+7 audiences for original entertainment series on CBS averaged more than a +1.4 million viewer gain over live plus same day ratings, more than any other network.  This season, we expect DVR usage to continue to expand, increasing DVR playback deliveries.

 
  • bill

    As a person who watches BBC America religiously, I could not understand a word Sherlock said. He either talked to quickly or he mumbled. It was as though he was trying to channel his inner Doctor Who…and badly at that. Don’t think I’ll be coming back for week two.

  • Bookworm

    I’m happy for that show. I didn’t watch it because I’m not too hype about a female Watson but I honestly wish the show the best even though it is going against my Scandal; which I love very dearly.

    With that said, I know a lot of people are pessimistic about the show and comparison to BBC but who knows.

  • Gregg

    I really enjoyed the show, moreso than I thought I would. Despite the fact that SO MUCH was given away from the commercials we all saw all summer long, the mystery was engaging and interesting. This was the first time I’ve liked Lucy Lui in a long time, too. She actually seemed….likable in this show.

  • HotLatino4GayMarriage

    I love Lucy Liu! I’m so happy for her!

  • Simon Jester

    I enjoyed it. I also like SHERLOCK, but so long as the BBC continues to produce only 3 stories every 18 months, there’s plenty of room for both.

  • Barb

    I tried the show out and really couldn’t watch it through the end – kept on FFing on parts as well. Definitely prefer the Brit version (actually prefer the ORIGINAL Brit show most of the time).

  • Jiji Moran

    I tried watching, lasted ten minutes. Apparently the show found its audience on those watching “POI”, but… will it retain its audience in the coming weeks?

    I personally will not watch, for many reasons. Well, there is NO reason why I should be watching.

    I mostly do not like Sherlock’s accent. I understand it well, but the tone and the accent keep my focus off the story. I don’t like someone who says “cheetah” instead of “cheater.”

  • Tara

    Great news for Elementary! Best new show!

  • Bjm

    It was OK, but I think the ratings will drop some next week.

  • Mary

    I like it when I hear the british accent spoken and also I love detective shows, so I enjoy this show very much.

  • Jack S

    Not a fan of the procedural genre but loved Elementary and the two leads, there’s something I really like about the Sherlock character.

  • jT

    97% percent of hate on elementary will come from sherlock stans.

  • jT

    97% percent of the hate for elementary will come from sherlock stans.

  • JW

    Elementary was decent. Not amazing or even surprisingly good – it was pretty much what I expected. Part of this may be the over-revealing promos that they’ve been running for some time.

    My concern with this show is that the “quirky police consultant” genre has been pretty much beat to death between Castle, Monk, Psych, Mentalist, Finder, and on and on. Sure, it taps into the ORIGINAL quirky law enforcement character in Sherlock Holmes, but can this show be any better than the others? I’m not sure it can.

    I think the predictions that we’ll see numbers drop next week is spot-on. We should also bear in mind that it wasn’t up against much at 10pm.

  • jT

    http://en.wikipedia.org/wiki/List_of_Super_Bowl_lead-out_programs

    every time fox has led out with animation it failed.

    New girl will get it just like friends and glee did.

  • jT

    damn wrong post

  • Josh

    Didn’t think the writing was that great, but I liked Jonny Lee Miller and Lucy Liu as Sherlock and Watson, so it’ll stay on my viewing schedule.

  • Sarah

    I kind of liked it…

© 2014 Tribune Digital Ventures