ABC's 'Modern Family', 'Private Practice' and 'Castle' Surge in Early DVR Playback

Categories: Network TV Press Releases

Written By

October 1st, 2012

via press note:

Based on Nielsen’s just released DVR playback data for Mon-Wed of premiere week, ABC’s Modern Family picked up 1.75 Adult 18-49 rating points in its first 3 days of DVR playback, lifting its number from a 5.5 rating to a 7.3 rating and making it by far the top-rated show overall. With 4 days left to count, the ABC comedy is tied as the biggest actual gainer so far from the L+SD to the L+3 data.

 

  • · From the Live + Same Day Program Ratings to the Live + 3 Day Program Ratings, the season opener of Private Practice on Tuesday at 10pm shot up nearly 50%, which was the 2nd-highest percentage jump for any show, and Castle in Monday’s 10pm hour gained 37%.

 

  • · The AD18-49 gains from L+SD to L+ 3 Day were much higher this year than last for Castle (36.5% vs. 21.4%), The Middle (18.2% vs. 13.7%) and Modern Family (31.6% vs. 28.8%). Please note: Private Practice did not air during premiere week last year.

 

  • · In Total Viewers during the first 3 days of playback, ABC’s Modern Family grew by 3.5 million viewers, Castle added 2.5 million viewers and Private Practice jumped by 2.0 million viewers.

 

 
  • MADONNA

    BUY MY ALBUM IM MADONNA

  • CrimTV

    @Madonna

    What?!

  • JAA

    I’m happy for Castle even if you’re going to tell me that L+SD ratings can tell us whether a show might be cancelled or not

  • psychic

    I’m pretty sure Madonna can use apostrophies.

  • THE OLD MAN

    Madonna does need help, her latest release has sold a paltry sum

  • halaci

    LOL, I love how statistics can be used to herald non-existing victories!

    “The AD18-49 gains from L+SD to L+ 3 Day were much higher this year than last for Castle (36.5% vs. 21.4%)”

    Last year season premiere had 3.2 L+SD and L+7 was 4.1, a 0.9 point increase. (I have only the L+7, but L+3 must be lower or equal.) Now Castle opened with 2.1 so if I round the gain up to 40%, that’s 2.9. So because of the much lower base value even with the greater percentage increase was only enough to keep up the last years’ average plus number. (In S3+S4 41 epsiode out of the 47 gained between 0.8 and 1 in L+7, and 21 episode had 0.9)

  • TheEmulator23

    Big fan of Nathan Fillion but never’ve gotten in to “Castle.” Could be Because the Detective doesn’t have the air of authority that she needs. She’s not believable & too pretty.

  • halaci

    Just to make it clear: I’m not against Castle, just the opposite, I just have to laugh when I see PR BS.

  • SPLK

    @halaci. The difference is that Castle was preempted in some big important areas which would explain why Castle was the most download show on iTunes for two days. Too bad those online numbers don’t count.

  • SueK

    Sara,

    Are we going to see the complete DVR+3 for all the networks? Please?

  • Elena

    I am really glad to see such a nice gain for Castle. Last week, in general, seemed to be a really anemic premiere week (ratings-wise) for the networks. I think the trend we’re seeing in generally lower numbers and ratings is because of the convenience of DVR and on-line viewing options. There are just so many ways to watch TV shows now that a lot of fans don’t feel the urgency to watch even their favorite shows live anymore.

    Though the online numbers don’t count towards Nielsen numbers and ad sales, ABC does earn a profit when people download from iTunes and Amazon Instant Video. So, they may not be getting ad money for those downloaded views, but money is money.

    Anyway, I am not the most informed person when it comes to what these numbers means…frankly, the whole concept is confusing as hell to me. I’ll never really get why the show with the most people watching doesn’t win its time slot. I don’t quite get the demo thing…I mean, I get what it means, but it’s still very convoluted and confusing to me, try as I might to get it straight in my head. But I digress…it is what it is, I suppose…though I do think the ratings system is antiquated and needs to be changed somehow. I wonder if the networks are starting to feel similarly.

  • Kyle

    FINALLY The Middle gets mentioned.

    By far the most unappreciated show on the air. It’s consistent getting anywhere between 2.0-3.3. Also ABC gives this show NO promotion as well.

    Also GO CASTLE!!!!!!!!!

  • halaci

    @SPLK Castle is always very strong in download, simply because it has a very loyal fandom, which wants their favourite in hand.

    In the past two seasons there were a number of occasions when the show was preempted in one or another region, yet the gain from the DVR increase was practically the same – just like this Monday.

    According to my experiences, iTunes and other download usually aren’t instead of the free broadcast/DVR, but an addition – those people are willing to pay for it who would watch the show live/recorded as well. Plus, as it was discussed a lot of times, the main revenue comes from the broadcast and later from the syndicate airings, not from the secondary distribution channels. It’s not about popularity contest, it’s about money.

  • halaci

    One more thing: people who argue that there are a lot of alternative ways to watch the shows usually forget that iTunes, Amazon, etc. digital downloads are usually to the younger age group. To the same one which feels necessary to share their experiences on twitter or FB instantly, at the same moment as it happens. The theory, that these guys would wait a day to watch something while their friends have already been franticly discussing it, is the complete misunderstanding of that age group.

  • jess

    “One more thing: people who argue that there are a lot of alternative ways to watch the shows usually forget that iTunes, Amazon, etc. digital downloads are usually to the younger age group. To the same one which feels necessary to share their experiences on twitter or FB instantly, at the same moment as it happens. The theory, that these guys would wait a day to watch something while their friends have already been franticly discussing it, is the complete misunderstanding of that age group.”

    I agree that digital downloads are aimed at a younger demographic, but I would add the caveat that one of the reasons younger age groups go digital is because we simply don’t have TVs. Speaking as a recent college grad, I can count on one hand the number of my friends who had cable in their apartments. We don’t have a (legal) option of watching shows live, so we have to rely on digital options. We have to wait a day to watch our favorite shows because we have NO OTHER OPTION. There’s going to be an ever increasing shift toward digital, and I just wonder how that’s going to be taken into account with the ratings in the future.

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