via press note:
Based on Nielsen’s just released DVR playback data for Mon-Wed of premiere week, ABC’s Modern Family picked up 1.75 Adult 18-49 rating points in its first 3 days of DVR playback, lifting its number from a 5.5 rating to a 7.3 rating and making it by far the top-rated show overall. With 4 days left to count, the ABC comedy is tied as the biggest actual gainer so far from the L+SD to the L+3 data.
- · From the Live + Same Day Program Ratings to the Live + 3 Day Program Ratings, the season opener of Private Practice on Tuesday at 10pm shot up nearly 50%, which was the 2nd-highest percentage jump for any show, and Castle in Monday’s 10pm hour gained 37%.
- · The AD18-49 gains from L+SD to L+ 3 Day were much higher this year than last for Castle (36.5% vs. 21.4%), The Middle (18.2% vs. 13.7%) and Modern Family (31.6% vs. 28.8%). Please note: Private Practice did not air during premiere week last year.
- · In Total Viewers during the first 3 days of playback, ABC’s Modern Family grew by 3.5 million viewers, Castle added 2.5 million viewers and Private Practice jumped by 2.0 million viewers.