Cable News Ratings for Friday, September 28, 2012

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October 1st, 2012

Live + Same Day Cable News Daily Ratings for September 28, 2012

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC       1,272            298            563
CNN         336             96            142
MSNBC         651            202            298
CNBC         163             52             88
FBN           47               9             20
HLN         196             82            113
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC       2,219            388            823
CNN         491            108            198
MSNBC       1,179            324            524
CNBC         243            110            176
FBN           46             12             16
HLN         245             80            119
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends       1,125            306            567
CNN Early Start/Starting Point         247             82            114
MSNBC Morning Joe         573            210            310
CNBC Squawk Box         152             52             84
HLN Morning Express w/ Meade         245            125            192
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE       1,846            368            774
CNN SITUATION ROOM         453            108            164
MSNBC HARDBALL WITH C. MATTHEWS       1,077            270            514
CNBC MONEY IN MOTION         119             25             48
HLN EVENING EXPRESS         121             65             62
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER       1,976            325            813
CNN SITUATION ROOM         377            113            159
MSNBC POLITICS NATION         858            247            427
CNBC MAD MONEY         144             30             54
HLN EVENING EXPRESS         124             72             80
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE FOX REPORT W/S.SMITH       1,699            356            788
CNN ERIN BURNETT OUTFRONT         442             99            160
MSNBC HARDBALL WITH C. MATTHEWS       1,023            259            469
CNBC KUDLOW REPORT         107             18             23
HLN JANE VELEZ-MITCHELL         275            129            139
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       2,814            486         1,070
CNN ANDERSON COOPER 360         472             95            180
MSNBC ED SHOW       1,236            312            546
CNBC MARIJUANA INC         187             94            137
HLN NANCY GRACE MYSTERIES         224            106            131
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC HANNITY       2,125            350            779
CNN PIERS MORGAN TONIGHT         580            127            229
MSNBC RACHEL MADDOW SHOW       1,451            437            670
CNBC ULTIMATE FACTORIES         313            128            230
HLN JANE VELEZ-MITCHELL         257             85            118
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC STOSSEL       1,705            326            619
CNN ANDERSON COOPER 360         421            101            187
MSNBC HARDBALL WITH C. MATTHEWS         849            222            354
CNBC AMERICAN GREED         229            106            160
HLN NANCY GRACE MYSTERIES         254             50            108
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR       1,295            404            659
CNN ERIN BURNETT OUTFRONT         334             91            159
MSNBC ED SHOW         644            239            312
CNBC MAD MONEY           74             37             57
HLN SHOWBIZ TONIGHT         187             54            100

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2012)

CNN/HLN: 99.727 million HHs

CNBC: 97.497 million HHs

FNC: 97.981 million HHs

MSNBC: 95.526 million HHs

Fox Business: 68.407 million HHs

Nielsen TV Ratings Data: ©2012 The Nielsen Company. All Rights Reserved.

  • XYZ

    So did MSNBC cut the docs out on Fridays?

  • Rod D

    Rachel hammers Hannity in the demo.

    Eat that, Sean!

  • Kromoz

    Yep to XYZ .. the Chris Matthews Hardball was a repeat of the 5/7pm showing.
    Rachel even said at the end of her show that we were not going to prison.
    Rachel’s 25-54 numbers are great!

  • Letmethink

    Early Start/Starting Point can’t get out of the 200’s. They are barely beating the CNBC programs.

  • Sunshine

    @ Ratty

    Hillbilly posted the video on Thursday thread if you
    didn’t see it yet. It’s called “World”

  • Hello

    hmmm @Letmethink, didn’t they manage to crack that with the numbers above? i agree that they are still struggling, and changes have been in the making, it seems like the panel doesn’t show up until the 8’o clock hour recently.

  • Letmethink

    Hello Hello, no they are still in the 200’s. They rarely even score 300 which is still terrible. The best change they could make is to get rid of Solidad Obrien. She poisons the entire program—MHOO.

  • mlong5000

    So Madcow scores a occasional victory over Hannity in the Demo but it’s usually when they air a repackage repeat or a special normally Hannity overwhelmingly crushes Madcow in overall ratings and 95% of the time in the demo as does FOX crush MSNBC AND CNN on a yearly bases.

  • Letmethink

    Sunshine, they are showing the Crossroad Ad on The Five now.

  • Ratboy

    @ Sunshine
    Posted October 1, 2012 at 2:02 PM
    @ Ratty

    Hillbilly posted the video on Thursday thread if you
    didn’t see it yet. It’s called “World”

    I watched it! Goooood One!!!

  • Laurence Glavin

    There’s a play by Edmond Rostand called “Cyrano de Bergerac” about a swordsman in the French military circa 1650. He’s adept at many things, but is hampered by being born with a large nose. OK, in adulthood, occasional enemies of his comment on his nose, and if all they do is spout some infantile verbiage as “your nose, sir, seems rather large”, he, Cyrano, berates said commenter on his lack of imagination and poor vocabulary. Fast-forward to the 21st Century, and now such people show up on the internet and call Rachel Maddow, PhD “madcow” because that’s all they’ve got. Sad.

  • Breathofsomething

    @mlong5000, why the name calling? Rachel is insightful and incredibly intelligent. If you don’t agree with her views, then debate them or challenge them. But your resulting to child like name calling makes anything you say beyond that irrelevant and unworthy.

  • Edith Wilson

    I LOVE RACHEL, BUT LAWERENCE O’DONNELL IS THE BEST’. Martin bashir should be on the primetime line-up, he’s also quite effective.

  • Sicilian Papa


    Edith Wilson

    Martin Bashir the political hack of all political hacks. Hey, if you enjoy his brand…well…it’s a free country!!!!

  • Ratboy

    Edith, step away from the puch bowl, slowly back away because I think it is spiked!

  • Sicilian Papa

    Hey Laurence, I can relate to Cyrano. I’m short, bald, and I could probably lose a few pounds.

    I never call Rachel names. When I hear her talk about the unborn the adjectives that come to mind are, Heartless, cold, soulless, cruel and ghoulish.

    Otherwise she seems to be a lovely woman, attractive in her own way.

  • Sicilian Papa

    Romney inching closer!!! The latest lib. media polls have Romney down to 2 to 4 points.

    The same polls last week had him down 6 to 8 points.

    The polls are using 2008 models for voting with the surveys being weighted towards a heavy Democrat turn out.

    Polls taken over the weekend tend to favor Dems!

  • Ralph Hahn

    I don’t hate Rachel Maddow even if I do refer to her as ‘Madcow’ now and then. I never watched a complete show of hers, but I guess being MSNBC’s *star* as O’Reilly is to FNC, she probably entertains the people who identify with her. PhD’s mean nothing to be. It’s all about professional college students who would love to be called “doctor,” when they don’t have a medical license. Now, mu chiropractor is a “Doctor,” because he heals me and makes me feel better. You can take all of those unemployed PhD’s out there, stand them in line with high school graduates who can afford decent clothes and professional haircut, and you wouldn’t know one for the other.

    After stating that I do NOT have any hatred or bitterness toward Rachel personally, I do detest her fans here who place her on top of the mountain peak and mock everyone else, particularly from Fox, as the Queen of The Airwaves.

    I do agree with mlong5000 above. I remember seeing Stossel at 10pm Friday, but I honestly don’t know if Hannity did a special show, had a substitute host or did one of his regular weeknight programs. But, likely it was the first two because Sean doesn’t usually do his regular show on Fridays. His sometimes-audience shows are not live and are taped in advance.

    So, for the BS-spinmeisters who predict that MSNBC is taking over Fox News’s dominance in cable news, I’m going by the folks who followed the 2008 cable news ratings. They said MSNBC’s ratings went up as we approached the Election, and dropped to normal after the Election was over.

  • Sicilian Papa

    The lib. media does a couple of fair stories about the Obama Administration and the man in the empty suit sinks like a stone. Could you imagine if we had a truly objective media. The left would never win an election.

    Enjoy it while you can kids. The lib. media can read polls. They will be back on the attack.

  • Ralph Hahn

    Oh…if anyone here wants to “challenge” or mock me, you won’t be getting any responses from me today. I will communicate with only the regulars for whom I have come to respect.

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