OWN Strikes Exclusive Multi-Year Partnership With Tyler Perry; Two New Scripted Shows to Debut in 2013

Categories: Network TV Press Releases

Written By

October 1st, 2012

via press release:

OWN: OPRAH WINFREY NETWORK STRIKES EXCLUSIVE

MULTI-YEAR PARTNERSHIP WITH TYLER PERRY

 

Deal Marks Network’s First Move into Scripted Programming with Two New Series Created by Perry To Debut Mid 2013


Announcement Comes as OWN Continues Ratings Momentum,

Closing in on Third Consecutive Quarter of Double-Digit Growth

Los Angeles, CA – OWN: Oprah Winfrey Network announced today an exclusive partnership with Tyler Perry, the award winning actor, director, screenwriter, playwright and producer, to become his singular destination for all new television series and projects, including two new scripted series for the network to premiere in mid 2013. These will be the first original scripted series for OWN and Perry will executive produce, write and direct both series.

 

The announcement comes as OWN's momentum and ability to draw new viewers continues to grow. The network closed its third consecutive quarter of year-over-year, double-digit ratings gains across primetime and total day in the key women 25-54 demo (+63% and +70% respectively) and saw triple-digit ratings growth in September.

 

Perry’s popular television series “Tyler Perry’s House of Payne,” “Meet the Browns” and “For Better Or Worse” have been massive hits with record-breaking ratings. Perry had his first foray into television in 2007 with the hit series “House of Payne,” which premiered as cable’s biggest comedy debut ever. The series remained basic cable’s top-rated sitcom only until the premiere of Perry’s second series “Meet the Browns.”

 

“I have been looking forward to the day when we would be in the position to enter the world of scripted television. That day has come,” said Oprah Winfrey, CEO, OWN. “We are all energized by the opportunity to collaborate with Tyler who has a proven track record for producing highly successful cable series. He has an incredible ability to illuminate life stories and characters in his unique voice and inspires and encourages people all over the world.”

 

"It's a dream realized to partner with Oprah and bring scripted programming to OWN,” stated Perry. "She has accomplished so much with the network and I'm excited to work with her to be a part of its continued growth."

 

“Bringing Tyler Perry exclusively to OWN is a major coup. Today’s announcement demonstrates the power of the Oprah brand to attract some of the biggest names in television and film to OWN,” said David Zaslav, president and CEO of Discovery Communications. “OWN’s growth over the past nine months has been nothing short of phenomenal and, with the continued support of our advertising and affiliate partners, this bold move into scripted entertainment positions OWN to continue that momentum going forward.”


OWN’s flagship series “Oprah’s Next Chapter,” featuring Winfrey’s interviews with top news-making celebrities, has given the network its highest ratings ever, hitting #1 in its time period in all of cable multiple times. The fall premiere of the OWN original primetime series “Iyanla: Fix My Life” featuring life coach Iyanla Vanzant garnered the network’s highest rated series debut in network history and the return of the popular family docu-series “Welcome to Sweetie Pie’s” hit an all-time series high. In addition, the thought-provoking documentary series “Our America with Lisa Ling” recently wrapped its summer season posting triple-digit gains versus year ago numbers.


About Tyler Perry

Tyler Perry is an acclaimed writer, director, producer and playwright. A simple piece of advice from Oprah Winfrey set his career in motion as a diary of his daily thoughts and experiences led to his writing of his first musical, “I Know I’ve Been Changed” in 1992. Madea first debuted in 2000’s “I Can Do Bad All By Myself” and spawned three more plays leading to Perry’s jump to the big screen with 2005’s “Diary of a Mad Black Woman,” which debuted at #1 nationwide. He has since written, directed or produced 14 films, three television series and 14 plays. Perry’s first book, Don’t Make A Black Woman Take Off Her Earrings: Madea’s Uninhibited Commentaries On Life and Love was a New York Times bestseller and claimed two Quill Book Awards. This fall, he will star as the title character in Rob Cohen’s “I, Alex Cross.” In 2013, two additional projects featuring Perry behind the scenes will be released – “The Marriage Counselor,” which Perry wrote/produced and directed, and “We the Peeples,” which he produced through his 34th Street Films banner.


About OWN: Oprah Winfrey Network

A joint venture between Harpo, Inc. and Discovery Communications, OWN: Oprah Winfrey Network is a multi-platform media company designed to entertain, inform and inspire people to live their best lives. OWN debuted on January 1, 2011 on what was the Discovery Health Channel and is in approximately 85 million homes. The venture also includes the award-winning digital platform, Oprah.com. For more information, please visit www.oprah.com/own and www.press.discovery.com/us/own. Follow on Twitter @OWNTV

 
  • Franklin

    Two birds, one stone. Good bye to these overrated hacks.

  • Ashley

    I don’t get this network: it has no focus.

    She could make this a network that covers womens’ issues, but she hasn’t.

  • Fakeem

    She’s trying to serve an under-served market. TVOne & BET aren’t exactly aiming for the intelligent & affluent African-American audience.

  • LJ

    @Fakeem, If she was aiming for the intelligent and affluent African American audience, then once again she has missed the mark by choosing to partner with Tyler Perry. His movies and televisions shows are as cliche and one note as they come. Perry puts absolutely no focus into developinghis character or a solid plot, and his work does more to damage the perception of African Americans than help it.

    Winfrey wanted more growth in terms of viewers, and love him or hate him, Perry has proven his lackluster work easily draws an audience.

  • RJ

    You thought the network was bad before….

  • Roy

    Didn’t Perry previously had this deal with TBS where he has 3-4 shows running on the cable network? If so, TBS must not be happy since he scored them some good numbers on Friday.

    I don’t know if this is a good thing for OWN or not. Will have to see what these 2 comedies will be about regarding the plot and characters. But it could potentially bring more eyeballs to OWN, which is a good thing for the channel. And I wish Oprah and the team at OWN and Discovery the best of luck, since they have some good programs to watch when not much else is on other channels, so I hope they continue to do well.

  • Sharon

    Two power houses combined together! Double threat love this…… We need better stuff to watch on tv if we leave it up to the Most producers they’ll just get lazy n make more Reality TV most with fighting n how rich they r n how they find way to blow it with Unnecessary spending!
    I’m so ready 4 a change!!!

  • Pam

    Oprah’s interviews are the most informative, in depth, inspiring. Her target aduience embraces all races, faiths and reaches into the soul of humanity. Congratulations OWN on creating interesting, intellectual challenging programming.

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