TV Ratings Sunday:'Once Upon A Time' Top Scripted Show, 'Revenge' Strong in New Time Period, 'The Good Wife', 'Family Guy' & 'The Mentalist' Down, '666 Park' Debuts Low

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October 1st, 2012


Adults 18-49: Rating/Share 6.4/16 4.6/12 2.7/7 2.1/5 1.0/3
Adults 18-34: Rating/Share 5.7/16 4.6/13 2.4/7 1.2/3 0.8/2
Total Viewers (million)  16.640 10.960 8.368 10.468 2.837



Due to the nature of live  programming the ratings for NBC (NFL Football), & FOX/CBS (NFL Overruns) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and with total viewers.

On NBC, Sunday Night Football (Giants/Eagles)  from 8:30-11:00PM earned a 8.1 adults 18-49  rating, matching last week's 8.1 18-49 fast national rating.

On FOX, the season premiere of The Simpsons earned a 3.7 adults 18-49 rating, down 5% from a 3.9 for last season's premiere on September 25, 2011. Bob's Burgers scored a 2.5 among adults 18-49, up 32% from a 1.9 for last season's premiere on March 11, 2012. Family Guy premiered to a 3.3 adults 18-49 rating, down 20% from a 4.1 for last season's premiere on September 25, 2011. The premiere of American Dad garnered a 2.5 adults 18-49 rating, down 20% from a 3.0 for last season's premiere on September 25, 2011.

On ABC, the season premiere of Once Upon A Time garnered a 3.8 adults 18-49 rating, down 5% from a 4.0 adults 18-49 rating  for its series premiere on October 23, 2011.Most of your predictions were right.  Revenge premiered to a 3.2 adults 18-49 rating, down 3% from a 3.3 for its series premiere on Wednesday, September 21, 2011 and matching the performance of last season's Desperate Housewives premiere in the time period on September 25, 2011. It ranked as the show's second highest rated episode ever among adults 18-49. The series premiere of 666 Park Avenue scored a 2.2 adults 18-49 rating, down 29% from a 3.1 for Pan Am's series premiere on September 25, 2011.

On CBS, the season premiere of 60 Minutes earned a 1.8 adults 18-49 rating, down 22% from a 2.3 for the previous season premiere on September 25, 2011. The Amazing Race season premiere scored a 2.5 adults 18-49 rating, down 17% from a 3.0 for last fall's season premiere on September 25, 201 and tying its lowest rated premiere ever1. The season premiere of The Good Wife garnered a 1.8 adults 18-49 rating, down 18% from a 2.2 for last season's premiere on September 25, 2011 and ranking as its lowest rated premiere ever. The Mentalist premiered to a 2.1 adults 18-49 rating, down 25% from a 2.8 for last season's premiere on Thursday, September 22, 2011 and down 9%  from CSI Miami's 2.3 in the timer period for its season premiere on September 25, 2011.



Broadcast primetime ratings for Sunday, September 30, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football Overrrun - Live 7.8/22 20.31
NBC Football Night in America Part 1 - Live 1.9/6 5.78
CBS 60 Minutes (Season Premiere) 1.8/5 11.53
ABC Once Upon A Time (Clip Show) 1.8/5 6.00
7:30 NBC Football Night in America Part 2 - Live 2.8/8 7.80
8:00 NBC  Football Night in America Part 3 - Live 6.2/16 16.75
ABC Once Upon A Time (Season Premiere) 3.8/10 11.01
FOX The Simpsons (Season Premiere) 3.7/10 7.97
CBS The Amazing Race (Season Premiere) 2.5/6 9.70
8:30 NBC NFL Football Live (8:30-11PM) 8.1/19 20.56
FOX Bob's Burgers (Season Premiere) 2.5/6 5.40
9:00 FOX Family Guy (Season Premiere) 3.3/8 6.53
ABC Revenge (Season Premiere) 3.2/7 9.50
CBS The Good Wife (Season Premiere) 1.8/4 9.81
9:30 FOX American Dad (Season Premiere) 2.5/6 5.23
10:00 ABC 666 Park Avenue (Series Premiere) 2.2/5 6.97
CBS The Mentalist (Season Premiere) 2.1/5 10.83

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Brandon


  • 2 Broke Bums

    Wes Welker is laughing at Brady and wearing a du-rag. LOL!

    @ Petar Ivanov

    A few people were posting the promos for Revenge and Chicago Fire last week and I was amazed with them

  • LeighC

    I agree about the negative connotations of the title 666. That’s why I’m not watching it even though I like several of the cast. I realize it could be a real address but that number combo gives me the creeps. If that’s my amount at the checkout line in the grocery store, I don’t hesitate to pick up a candy bar and say ‘oh wait I forgot this.’ And trust me I’d refuse a license plate with that number combo on it. Lol

  • Survivor Fan

    I just watched NFL last night(I am a die-hard Eagles fan).

    I will try to watch TAR, Revenge, Homeland, Great Food Truck Race, and maybe 666 this week.

  • Jayme

    If you look at last year some series with real low ratings lasted a while while 2.2 is not great i cans see them showing all the episodes they have filmed.

  • Aaron

    Does anyone care to know that Revenge is a HEAVILY SERIALIZED show that has no chances to hold a lead in? Once Upon a Time’s lead out didn’t help Revenge, Revenge was nearly entirely self-sufficient.

    Its season 2 premiere MATCHED its series premiere!
    How many shows can say that?

  • Dan

    @Karin – Thats why CBS should have moved The Mentalist to 9pm and The Good Wife should have aired at 10. The Mentalist did great in its first season after NCIS than NCIS LA came along and CBS shifted Mentalist to Thursdays at 10 where did never did as great. I Think Mentalist would be better suited at 9 followed by The Good Wife. Bill, Robert do you think the switch would have made a difference?

    @Kern – Hey ABC tried something and maybe it didnt work out.666 was ok but doesnt have the spark that OUAT or Revenge had. Scandal would have flopped worse after Revenge Sundays at 10 judging on how it performed post Grey’s and Missing was basically a miniseries so even if it did well in its first season a second year would have a completely new storyline and I doubt viewers would invest in a low rated show’s second year.

  • Karin

    Van Camp ‘s pic ??

  • The Hafk

    Yay Bob’s Burgers! Hopefully it can build from the football season and maintain higher numbers this year.

  • scandalfan

    Wow this is Revenge best rating ever unfortunately I don’t think it will keep it that high.

  • Gary Hall

    Once again, CBS takes the 65-95 demo.

  • 2 Broke Bums

    Don’t mess with Emily Thorne!

  • #1MentalistFan

    Sad to see The Mentalist down so much from last year, but that was expected. My prediction for the premiere was 2.2 demographics, 11 million viewers, so I was very close. Looks like it was a down night for CBS all around.

  • Dan

    @Ultima – CBS has always done that. My guess this year is that they may cancel more than 4 dramas. CSI NY, Good Wife and Made in Jersey are out the door, thats 3 right there. CBS could keep both Vegas and Elementary for 2013-2014 season or cancel one but they wont axe both. Here’s the case for each show and how history has repeated itself.

    CSI NY is last year’s CSI Miami its a veteran that still does OK but CBS needs to scrap to make room for new shows. On any other network CSI NY would be forever renewed but this is CBS and after getting saved in May 2011 and May 2012 (Including season finales that served as series finales) its time for this one to pack it up and go after likely 198 episodes.

    The Good Wife is Ghost Whisperer/Cold Case/Numb3rs its that other veteran that has waned in viewers over the years. Though people may make the case that a fifth season would give more eps to syndication there is still no deal in place and 90 episodes seems enough. CBS wouldnt save their lowest rated non Friday drama.

    Made in Jersey is Three Rivers/The Ex List/Viva Laughlin (As well as to some extent A Gifted Man and The Defenders) It will be pulled in a few weeks though Bill and Robert have argued it could turn out like A Gifted Man and Defenders where CBS gives additional episodes as a bridge. But I think the former because CBS has Undercover Boss waiting as well as Possibly Unforgettable.

    Golden Boy is NYC-22/CHAOS/Miami Medical/Harper’s Island. The classic CBS midseason drama that will flop after a few eps and will become a summer burn off. Even before it airs I can say this.

    Elementary and Vegas is
    2011: Person of Interest and Unforgettable
    2010: Hawaii Five-0 and Blue Bloods
    2009: NCIS LA and The Good Wife
    2008: The Mentalist and Eleventh Hour
    Two fall dramas that will get full seasons but maybe one will survive or both. In 2008 CBS gave Mentalist and Eleventh Hour full years and renewed only Mentalist. In 2009 CBS gave NCIS LA and Good Wife full seasons and both got renewed for another season (Both are still on the air). In 2010 CBS did the same thing and gave Hawaii 5-0 and Blue Bloods full seasons and second years and in 2011 CBS gave both Person of Interest and Unforgettable full seasons but initially only kept POI. However for some reason CBS decided to keep Unforgettable.

  • Ricky

    @Dan: I wish CBS could have switched the two also, but the thing is, The Mentalist already is in syndication on TNT, plus it’s not a CBS production so they don’t make as much money off it (if at all. Can someone clarify that?) TGW is going to be eligible for syndication after this season ends, plus it’s CBS-produced and a critic’s darling (which is hard to come by on broadcast, as we all know.)

  • Slam

    They didn’t move Good Wife to 10 bec they already get enough complaints when it’s delayed.

  • Slam

    It doesn’t matter if there are 90 or 122 episodes for syndication for Good Wife if no one is buying when the series is already in season 4.

  • Ultima

    My guess this year is that they may cancel more than 4 dramas.

    Why? You wrote a lot, but I didn’t see anything about what you think CBS will schedule next fall, only what you think they will cancel.

    Their needs for the fall determines how much they need to cancel, while the relative perfomance/value of the shows determines which ones are canceled.

    You can’t look at one without looking at the other.

    All the reasons for cancellation or comparisons to past shows is meaningless if you fail to provide the reason you think CBS would even need another cancellation in the first place.

  • Slam


    To anchor a night means to put it at the most necessary hour of the night. 9pm is the most competitive on most any night. For ABC to have a weaker show at 9 for the first time in years is a problem. You need a strong 9pm show to feed the 10pm show which is necessary for the 11pm news otherwise affiliates get hurt.

    It does no good having a powerful show at 8 (and let’s be honest, these are powerful numbers in 2012, not say a few years ago) when viewers are leaving before 10.

  • Slam

    You can guess and look at past statistics to think a numbers game determines how many shows are renewed.

    But honestly, it always depends on the network’s development. If they have better new shows, they would have cancelled more old shows.

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