TV Ratings Sunday:'Once Upon A Time' Top Scripted Show, 'Revenge' Strong in New Time Period, 'The Good Wife', 'Family Guy' & 'The Mentalist' Down, '666 Park' Debuts Low

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October 1st, 2012


Adults 18-49: Rating/Share 6.4/16 4.6/12 2.7/7 2.1/5 1.0/3
Adults 18-34: Rating/Share 5.7/16 4.6/13 2.4/7 1.2/3 0.8/2
Total Viewers (million)  16.640 10.960 8.368 10.468 2.837



Due to the nature of live  programming the ratings for NBC (NFL Football), & FOX/CBS (NFL Overruns) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and with total viewers.

On NBC, Sunday Night Football (Giants/Eagles)  from 8:30-11:00PM earned a 8.1 adults 18-49  rating, matching last week's 8.1 18-49 fast national rating.

On FOX, the season premiere of The Simpsons earned a 3.7 adults 18-49 rating, down 5% from a 3.9 for last season's premiere on September 25, 2011. Bob's Burgers scored a 2.5 among adults 18-49, up 32% from a 1.9 for last season's premiere on March 11, 2012. Family Guy premiered to a 3.3 adults 18-49 rating, down 20% from a 4.1 for last season's premiere on September 25, 2011. The premiere of American Dad garnered a 2.5 adults 18-49 rating, down 20% from a 3.0 for last season's premiere on September 25, 2011.

On ABC, the season premiere of Once Upon A Time garnered a 3.8 adults 18-49 rating, down 5% from a 4.0 adults 18-49 rating  for its series premiere on October 23, 2011.Most of your predictions were right.  Revenge premiered to a 3.2 adults 18-49 rating, down 3% from a 3.3 for its series premiere on Wednesday, September 21, 2011 and matching the performance of last season's Desperate Housewives premiere in the time period on September 25, 2011. It ranked as the show's second highest rated episode ever among adults 18-49. The series premiere of 666 Park Avenue scored a 2.2 adults 18-49 rating, down 29% from a 3.1 for Pan Am's series premiere on September 25, 2011.

On CBS, the season premiere of 60 Minutes earned a 1.8 adults 18-49 rating, down 22% from a 2.3 for the previous season premiere on September 25, 2011. The Amazing Race season premiere scored a 2.5 adults 18-49 rating, down 17% from a 3.0 for last fall's season premiere on September 25, 201 and tying its lowest rated premiere ever1. The season premiere of The Good Wife garnered a 1.8 adults 18-49 rating, down 18% from a 2.2 for last season's premiere on September 25, 2011 and ranking as its lowest rated premiere ever. The Mentalist premiered to a 2.1 adults 18-49 rating, down 25% from a 2.8 for last season's premiere on Thursday, September 22, 2011 and down 9%  from CSI Miami's 2.3 in the timer period for its season premiere on September 25, 2011.



Broadcast primetime ratings for Sunday, September 30, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football Overrrun - Live 7.8/22 20.31
NBC Football Night in America Part 1 - Live 1.9/6 5.78
CBS 60 Minutes (Season Premiere) 1.8/5 11.53
ABC Once Upon A Time (Clip Show) 1.8/5 6.00
7:30 NBC Football Night in America Part 2 - Live 2.8/8 7.80
8:00 NBC  Football Night in America Part 3 - Live 6.2/16 16.75
ABC Once Upon A Time (Season Premiere) 3.8/10 11.01
FOX The Simpsons (Season Premiere) 3.7/10 7.97
CBS The Amazing Race (Season Premiere) 2.5/6 9.70
8:30 NBC NFL Football Live (8:30-11PM) 8.1/19 20.56
FOX Bob's Burgers (Season Premiere) 2.5/6 5.40
9:00 FOX Family Guy (Season Premiere) 3.3/8 6.53
ABC Revenge (Season Premiere) 3.2/7 9.50
CBS The Good Wife (Season Premiere) 1.8/4 9.81
9:30 FOX American Dad (Season Premiere) 2.5/6 5.23
10:00 ABC 666 Park Avenue (Series Premiere) 2.2/5 6.97
CBS The Mentalist (Season Premiere) 2.1/5 10.83

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Ashley

    666 is going to have trouble in the demo. They promoted it as being from the producers of GG and EVERYONE hates them b/c of how they destroyed that show.

  • JohnnyRico

    The Good Wife chugs along for season 4 and counting because

    A. It does well among the 1% demographic

    B. It does well overseas

    People who think its because CBS is trying to push it to syndication or for prestige reasons are wrong.

    A. Awards don’t make money

    B. Serialized soap dramas are a trickier prospect in syndication then comediies,procedurals or sci fi which means its distribution company is less likely to give CBS better rates the way Fringe,Til Death and Community have gotten a longer life for.

  • alexjones

    good ratings for OUAT and revenge, dosen’t look like 666 is long for this world.

  • Alex

    I didn’t expect OUAT to beat football, so it did fine as far as I’m concerned.

  • dantas

    666 fans, relax… It may grow next week. One Tree Hill premiered to a 0.8 and grew to a 1.5 a couple episodes later. My Wife and Kids premiered to a 2.0 (on ABC) and grew to a 3.0 a couple episodes later…

  • Spencer

    I feel like ABC was promoting 666 all wrong. They were marketing it as a “sexy seductive drama” and “guilty pleasure” put it was more in line with psychological drama/suspense if you ask me. And I feel like the fans of that drama/suspense type got put off by the sexy seductive stuff. So I hope word will get around that 666 was less ‘seductive’ and more ‘suspense’…then I think the audience will actually grow and stay stable.

  • The End


    I agree. I actually expect to see the series grow in terms of number of viewers.

    Terry O’Quinn always has the prospect of appearing in Falling Skies, when needed. That clearly won’t be that last of him there.

  • Jenny

    Did watch 666 Park Avenue, and I have to say it was boring mostly.I kept waiting for some cool twists and some potential, but it never really came. Now that I know the ratings are pretty much a bust I won’t be tuning in next week.

  • Matt

    Revenge did extremey well and trailed The Good Wife in the demo by alot. It also was not far off from TGW in viewers, only behind 300,000. 9.8 vs. 9.5

    OUAT also did very well with 11.1M and a 3.8. Hopefully since OUAT is one of those shows that always gets adjusted up, itll get adjusted up to a 3.9 or 4.0 and around 11.5M.

    666 Park Ave also didnt do bad, considering it beat The Menatalist in the demo, so that was good. AND Scandal only got a 2.1 and 7.3M on its premiere, and 666 isnt far off from that. Actually, 666 got a 2.2 in the demo and 7.0M. So if 666 can have stable ratings like Scandal did in its 1ST season, it has a likely chance of renewal.

    I also hope Nashville does well. I hope it becomes “the #1 new drama” like OUAT was last year. Im predicting at least a 3.0 and 10M for the Nashville premiere, considering all of the hype and buzz.

  • Hugh

    FG has been falling faster than the Simpsons over the last few years. The Simpsons may actually beat FG this year.

  • Brian J

    @Bill Gorman:

    “Nah, ratings for The Good Wife are nearly irrelevant to its future. CBS has suffered with horrible ratings to drag it through 4 seasons to presumably try and get it sold into syndication.”

    Have “TGW”‘s ratings been awful for its entire run? That’s not the way I remember it.

  • http://tvbythenumbers.com Bill Gorman

    “Have “TGW”‘s ratings been awful for its entire run? That’s not the way I remember it.”

    No, just the last two seasons have involved suffering by CBS.

    Season 1 ratings were 88% of CBS’s scripted show average, which is automatic renewal range.
    Season 2 fell to the upper 70%’s, that’s marginal renewal at best.
    Season 3 was down to the 60%’s which is automatic cancellation for a non-Friday show.

    They’re clearing hoping to make back the lost advertising revenue with that syndication money. “Hoping” being the important word.

  • Brian J

    @Bill Gorman:

    So do you think it’s a goner after this season if it doesn’t improve?

    What’s puzzling to me is that CBS didn’t take better care of it.

  • Dan

    @Brian j if CBS can’t get a syndication deal for TGW then its done as that is the only reason the show is still on the air if some how they can get a syndication deal then it could return for a final 13 episode season but that’s not likely

  • Phil

    More people should watch Bob’s Burgers, its so underrated! Happy to see it be the only animated show on FOX to get a boost in ratings.

    I’m shocked that Family Guy’s ratings are down 20% from last season’s premiere.

  • Brian

    Goodbye 666 Park Avenue…and Good Wife should have been gone last season..what a Stinker! Stupid CBS!had better move The Mentalist back to it’s Orig time slot!

    Revenge won’t last long either!

  • Justin121

    Modern Family – 5.5
    Grey’s Anatomy – 4.4
    Once Upon A Time – 3.8
    Revenge – 3.2
    The Neighbors – 3.2
    The Middle – 2.9
    DWTS – 2.5
    Last Resort – 2.2
    666 Parke Ave. – 2.2
    DWTSR – 2.1
    Castle – 2.1
    Scandal – 2.1
    Private Practice – 1.9

    Five returning hits, no breakout freshmen hits, no DOAs.

    The “cursed slot” beat all 10pm shows.

    DWST is lowest rated non-10pm, non-cursed slot. Takes too much space.

    Nashville, Happy Endings, Apt. 23, Suburgatory, Neighbors, could make the schedule look a lot better, or a lot worse.

  • JC

    Move “The Good Wife” to Friday night! Get rid of CSI:NY. Made in Jersey won’t last either…

  • sarah nz

    Well done ABC, trounced CBS on the night.

    My guess 3.5 – well done to get 3.8, think this show may get a 3rd season.

    My guess of 2.8 – nicely done with 3.2, good luck to the show but 1 season was enougth for me.

    My guess of 3.2 was way way too optimistic since they got 2.2
    That will teach me a leason to read the series blurb and not pass it on a picture of Terry O’Quinn.

    TAR 2.4, TGW 1.7, TM 2.1 <- my guess
    TAR 2.5, TGW 1.8, TM 2.1 <- the ratings

    Got the TM rating right, and only .01 off on TAR and TGW.
    May just be getting the hang of this ratings business (well for CBS shows).

    Don't watch any of these shows but it is interesting to see how the ratings shake out over the coming weeks – maybe Last Resort has got some hope yet.

  • Slam

    What was I thinking? Why would a network schedule base on its development when they can just go by what people on the internet expect them to do?

    If the networks had better new shows that tested well, more marginal performers would go away. Sure, networks lean towards playing it safe too often but if the new shows were better, they would add more new shows. If CBS had two or three solid new comedies or if NBC had four half-decent dramas, things would be different. Basically, there are no groundbreaking shows coming this fall so marginal performers get to linger a little longer. It’s a safer bet with advertisers.

    The ship has sailed already for Good Wife in syndication. At this point, it’s not going to be a prominent show in syndication, if at all (think Ed or Brothers & Sisters). Too serialized. It’ll probably go to the CBS O&O’s. It’s at 9 because it would damage the 11:00 news with its weak performance. That’s why Mentalist was brought in to shore up the night.

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