TV Ratings Sunday:'Once Upon A Time' Top Scripted Show, 'Revenge' Strong in New Time Period, 'The Good Wife', 'Family Guy' & 'The Mentalist' Down, '666 Park' Debuts Low

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October 1st, 2012


Adults 18-49: Rating/Share 6.4/16 4.6/12 2.7/7 2.1/5 1.0/3
Adults 18-34: Rating/Share 5.7/16 4.6/13 2.4/7 1.2/3 0.8/2
Total Viewers (million)  16.640 10.960 8.368 10.468 2.837



Due to the nature of live  programming the ratings for NBC (NFL Football), & FOX/CBS (NFL Overruns) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

NBC was number one among adults 18-49  and with total viewers.

On NBC, Sunday Night Football (Giants/Eagles)  from 8:30-11:00PM earned a 8.1 adults 18-49  rating, matching last week's 8.1 18-49 fast national rating.

On FOX, the season premiere of The Simpsons earned a 3.7 adults 18-49 rating, down 5% from a 3.9 for last season's premiere on September 25, 2011. Bob's Burgers scored a 2.5 among adults 18-49, up 32% from a 1.9 for last season's premiere on March 11, 2012. Family Guy premiered to a 3.3 adults 18-49 rating, down 20% from a 4.1 for last season's premiere on September 25, 2011. The premiere of American Dad garnered a 2.5 adults 18-49 rating, down 20% from a 3.0 for last season's premiere on September 25, 2011.

On ABC, the season premiere of Once Upon A Time garnered a 3.8 adults 18-49 rating, down 5% from a 4.0 adults 18-49 rating  for its series premiere on October 23, 2011.Most of your predictions were right.  Revenge premiered to a 3.2 adults 18-49 rating, down 3% from a 3.3 for its series premiere on Wednesday, September 21, 2011 and matching the performance of last season's Desperate Housewives premiere in the time period on September 25, 2011. It ranked as the show's second highest rated episode ever among adults 18-49. The series premiere of 666 Park Avenue scored a 2.2 adults 18-49 rating, down 29% from a 3.1 for Pan Am's series premiere on September 25, 2011.

On CBS, the season premiere of 60 Minutes earned a 1.8 adults 18-49 rating, down 22% from a 2.3 for the previous season premiere on September 25, 2011. The Amazing Race season premiere scored a 2.5 adults 18-49 rating, down 17% from a 3.0 for last fall's season premiere on September 25, 201 and tying its lowest rated premiere ever1. The season premiere of The Good Wife garnered a 1.8 adults 18-49 rating, down 18% from a 2.2 for last season's premiere on September 25, 2011 and ranking as its lowest rated premiere ever. The Mentalist premiered to a 2.1 adults 18-49 rating, down 25% from a 2.8 for last season's premiere on Thursday, September 22, 2011 and down 9%  from CSI Miami's 2.3 in the timer period for its season premiere on September 25, 2011.



Broadcast primetime ratings for Sunday, September 30, 2012:

Time Net Show 18-49 Rating/Share Viewers (Millions)
7:00 FOX NFL Football Overrrun - Live 7.8/22 20.31
NBC Football Night in America Part 1 - Live 1.9/6 5.78
CBS 60 Minutes (Season Premiere) 1.8/5 11.53
ABC Once Upon A Time (Clip Show) 1.8/5 6.00
7:30 NBC Football Night in America Part 2 - Live 2.8/8 7.80
8:00 NBC  Football Night in America Part 3 - Live 6.2/16 16.75
ABC Once Upon A Time (Season Premiere) 3.8/10 11.01
FOX The Simpsons (Season Premiere) 3.7/10 7.97
CBS The Amazing Race (Season Premiere) 2.5/6 9.70
8:30 NBC NFL Football Live (8:30-11PM) 8.1/19 20.56
FOX Bob's Burgers (Season Premiere) 2.5/6 5.40
9:00 FOX Family Guy (Season Premiere) 3.3/8 6.53
ABC Revenge (Season Premiere) 3.2/7 9.50
CBS The Good Wife (Season Premiere) 1.8/4 9.81
9:30 FOX American Dad (Season Premiere) 2.5/6 5.23
10:00 ABC 666 Park Avenue (Series Premiere) 2.2/5 6.97
CBS The Mentalist (Season Premiere) 2.1/5 10.83

Nielsen TV Ratings: ©2012 The Nielsen Company. All Rights Reserved.



Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

  • Brian I

    When are the updated ratings being posted?

  • Slam

    Revenge was no blockbuster hit. It was moved out of necessity because Desperate Housewives went away. Moving a show in its second season so far away from its original night is very risky. That’s why they felt it necessary to air the recap show in its old timeslot.

  • Slam

    NCIS is the exception to virtually every rule. Aren’t the HUT levels higher at 9? Networks make sure the 9:00 show is the backbone. (Grey’s, Office, until this season Two and a Half Men, Desperate Housewives, Criminal Minds). The main reason strong shows turn up at 8 these days is when they are 2 hour reality shows.

  • http://tvbythenumbers.com Bill Gorman

    “When are the updated ratings being posted?”

    Sunday’s final ratings are posted on Tuesday morning except during holiday delays.

  • http://tvbythenumbers.com Bill Gorman

    “So do you think it’s a goner after this season if it doesn’t improve?”

    I think Good Wife ratings are pretty much irrelevant to its future. If there’s some syndication related reason why it should get a new season, it may. Otherwise it’s gone. It’s not going to stage a big ratings resurgence at this point.

    “What’s puzzling to me is that CBS didn’t take better care of it.”

    Huh? They renewed it for two seasons when it was their lowest rated non-Friday scripted show. Think of all those canceled shows that would have liked that level of mistreatment.

  • barbara bradshaw

    666 waw pretty good I can’t wait to see what happens. to bad about he ratings hope it last at least 6 weeks.

  • Networkman

    It is funny how Once Upon a Time and Blue Bloods got the same amount of viewers this week but Once ended up with 3.8 demo with Blue Bloods skewing older with 1.5 demo. I didn’t see alot of commercials advertising Corbin Bleu as a guest on the show.

  • Networkman

    @Spencer. You may be right. The marketing was wrong for 666 Park Ave. Viewers wanted to taste the magic. They remained at the table to taste the revenge. But many did not want to taste the seduction. The promo made it seem as if it would be about couples being seduce and then giving into lust. Even my father made a comment about this show being about bed hopping. I think taste the deception would of been more suitable to lure in more viewers.

  • Doug

    Talking about CBS’s fall 2013 line-up is rather difficult at this point – who knows where these shows will end up. All of the new dramas could theoretically tank in the upcoming weeks.

    I don’t know if I foresee CBS expanding to a 4 hour comedy block on Thursday next season. It will likely be the last seasons for 2.5 Men AND HIMYM, which leaves them with exactly two tentpoles for fall 2014: 2 Broke Girls and BBT. Mike & Molly is not strong enough to lead an hour, and Partners will be cancelled before long. If memory serves, they only have one comedy one tap for mid-season. Unless they have absolutely awesome pilots next season, a two-hour Thursday could be stretching it too far. They run the risk of stretching out their line-up too far, and should the new sitcoms not work, having to collapse the line-ups into 1 (Mondays) in 2014. I think that CBS’s golden opportunity for the two hour block was this season, and they chickened out.

  • Doug

    Re ABC’s fall so far: what has really surprised me is the rapid collapse of DWTS over the span of just two years. Ratings are down 50% and now firmly into “meh” territory. The spring will likely bring another decline, bringing it into the low 2s-cancel worthy for a scripted show, but okay for cheap reality. Since I can’t imagine ABC outright cancelling it, I do foresee a cut-back to just one edition per season. It leaves a huge hole in ABC’s line-up, but perhaps that’s why they ordered so many new series this season.

    Do we know for sure if there will be a DWTS spring edition yet? I wouldn’t be shocked if ABC decides to go in another direction.

  • Ultima

    Networks make sure the 9:00 show is the backbone.


    In the late 1980s, The Cosby Show was the top show for five years at 8pm and anchored NBC’s Thursday comedy block.

    Post-Seinfeld, NBC’s top two Thursday shows were Friends at 8pm and E.R. at 10pm.

    Survivor was at 8pm in its first non-summer season (CSI would pass it before long, but it was the top show initially).

    American Idol through most of its run usually aired for 60 minutes at 8pm on Tuesdays.

    Multiple nights of Millionaire aired at 8pm.

    And this season – NCIS, The Big Bang Theory, Once Upon a Time, The Voice (Tuesday), The X Factor (Thursday) and The Vampire Diaries. Plus the two-hour realities and a few more – I tried to highlight the obviously strong 8pm shows that lead off key nights for the networks.

  • Ultima

    I think that CBS’s golden opportunity for the two hour block was this season, and they chickened out.

    “Chickened out”?

    Their pilots were so bad that they had to renew Rules of Engagement because they didn’t think their two freshman comedies could even last them the entire season.

  • Ultima

    That’s why they felt it necessary to air the recap show in its old timeslot.

    Where else could they have possibly aired it?

    Also, what else were they going to air in that timeslot? A 20/20 special?

  • Ultima

    Do we know for sure if there will be a DWTS spring edition yet? I wouldn’t be shocked if ABC decides to go in another direction.

    Of course DWTS will air during the spring.

    What else are they going to air? The Bachelorette?

  • KevinY

    Awesome for Revenge! The writing keeps getting better and better, I think it’s really secured a spot as a LONG TERM anchor for ABC. 666 was alright, but I wouldn’t mind if it gets pulled after 13 episodes for “Zero Hour.” Honestly I’m shocked Zero Hour didn’t make the fall schedule.


    “Think of all those cancelled shows that would have licked that level of mistreatment.”

    Yeah, but they weren’t “The Good Wife!”




    Where is that edit button?

    that would have LIKED (I can see more comments coming)

  • omabin

    Looking at ABC’s numbers and schedule, I keep thinking that, at the very least, the DWTS Results show should be canceled in the spring. It just doesn’t fit with the flow of the night at all (it is the problem they have been having in rebuilding Tuesdays in the last years, because that show is always there) and the results are just awful at this point. It got a 2.1 this week, so it may drop below a 2.0 in coming weeks, it’s just pathetic. They should put the comedies at 8, where there is much fewer crossed competition as they avoid Go On and New Girl, and insert a strong new show at 9. I realise they may not have one at this point, but they should at least try, they won’t loose that much. I would do like this:

    8 Happy Endings
    8h30 Apartment 23
    9h Zero Hour
    10h Scandal

    (Two sort of consipiracy thrillers, would go well, and Zero Hour could be a nice lead out of the comedies, and would work as cross programming… It’s a big bet I know, but then Grey’s would be free to serve as lead in for Red Widow).

    Alternatively, if they insisit on putting Bop there:
    8h Happy Endings
    8h30 Apartment 23
    9h Red Widow
    10h Body of Proof

    They have to be consistent with the night. A show like Zero Hour does not go well with a show like BoP, so they may decide in terms of pairs. This would leave Zero Hour free to take up a place of some failed drama elsewhere, likely 666 or Last Resort.

    I also toyed with the idea of moving Last Resot here to 10pm, in which I think it would work, but the reality is that it either works in its timeslot and ABC leaves it alone because it finally broke the curse or it super tanks and it’s canceled, I don’t see a scenario in which it is moved.

  • omabin


    I agree that there is no way they cancel the spring edition of DWTS this year, as they don’t have anything else to put there. They should do it next year, but that’s another story. However, don’t you think there is a chance they cancel the results show?

  • Jen

    Can anyone explain to me how do we read ratings? How could 1.8 be better then 2.2??

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