Disney Channel Rises to Momentous Total Day Win in Total Viewers in 3rd Quarter of 2012

Categories: Press Releases

Written By

October 2nd, 2012

via press release:

Disney Channel Rises to Momentous Total Day Win – Cable TV’s

#1 Network in Total Viewers for 1st Quarter in Network’s History

 

#1 TV Network in Total Day for 3rd Consecutive Quarter in Kids 2-11, 6th

in Kids 6-11 and 14th in Tweens 9-14; Tops Nickelodeon by Double Digits

For 5th Consecutive Quarter in Kids 6-11/Tweens

 

Special Event “Shake It Up: Made in Japan” Ranks as TV’s #1 Telecast

Across Kids 2-11, Kids 6-11 and Tweens 9-14

 

Good Luck Charlie” is TV’s #1 Series in Target 2-11, 6-11 and 9-14 Demos; “Phineas and Ferb” and “Gravity Falls” Are the Top 2 Animated TV Series

~Delivers the Top 5 TV Series in Kids 2-11, Top 9 in Kids 6-11 and Top 6 in Tweens

 

 

Disney Channel (3Q 2012)

 

During 3Q 2012, Disney Channel soared to its first-ever #1 ranking across all cable in Total Day, and in target kid demographics, ranked as the #1 TV network for the 3rd consecutive quarter in Kids 2-11 (1.04 million/2.6 rating), the 6th consecutive quarter in Kids 6-11 (732,000/3.0 rating) and 14th straight quarter in Tweens 9-14 (617,000/2.6 rating).

 

Disney Channel out-delivered runner-up Nickelodeon by its largest competitive margin ever: by 10% in Total Viewers (1.82 million vs. 1.66 million), by 20% in Kids 2-11 (1.04 million vs. 870,000), by 39% in Kids 6-11 (732,000 vs. 528,000) and by 50% in Tweens 9-14 (617,000 vs. 410,000). In fact, this marked Disney Channel’s 5th consecutive quarter surpassing Nickelodeon by at least double-digit percent margins in Kids 6-11 and Tweens 9-14. Of note, in 3Q 2011 Nickelodeon topped Disney Channel by 15% (1.89 million vs. 2.17 million).

 

In Prime, Disney Channel’s dominance as TV’s #1 network extended to 33 consecutive quarters in Kids 6-11 (1.14 million/4.7 rating) and to 56 straight quarters in Tweens 9-14 (928,000/3.9 rating). On a monthly basis, the network’s streak extended to 91 straight months in Kids 6-11 and to 86 straight months in Tweens 9-14.

 

  • Special eventShake It Up: Made in Japan” (8/17/12, 8:00 – 9:30 p.m.) ranked as 3Q’s #1 TV telecast in Kids 2-11 (3.23 million/7.8 rating), Kids 6-11 (2.75 million/11.2 rating) and Tweens 9-14 (2.50 million/10.2 rating).

 

 

 

 

  • Disney Channel owned TV’s Top 5 series in 3Q 2012 in Kids 2-11:

 

 

  • Disney Channel owned TV’s Top 9 series in 3Q 2012 in Kids 6-11 (Top 5 below):

 

 

  • Disney Channel owned TV’s Top 6 series in 3Q 2012 in Tweens 9-14 (Top 5 below):

 

 

Source: NTI, U.S. ratings, most current, 3Q 2012: 6/25/12-9/30/12; Streaks include ties on rating. Quarter series ranks based on trackage data with minimum 5 telecasts.]

 
© 2014 Tribune Digital Ventures