via press release:
Ratings Highlights Disney Junior on Disney Channel for 3Q 2012
Final National Ratings
Disney Channel’s Disney Junior Block Levies 3Q Highs, Powered by “Doc McStuffins,” Cable TV’s #1 Series Across Preschoolers and the #1 Preschool Cable TV Series in Women 18-49 for the 2nd Consecutive Quarter
Surpasses Nickelodeon Head to Head by Double Digits Across All Demos
“Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” Are Cable TV’s Top 3 Series Across Kids 2-5, Girls 2-5 and
Boys 2-5, and the Top 3 Preschool Cable TV Series in Women 18-49
~Marks Block’s 7th Consecutive Quarter with the #1 Cable TV Series in Boys 2-5
Disney Junior: 3Q12 Highlights:
Disney Junior on Disney Channel hit 3Q highs in Total Viewers (1.53 million), Kids 2-5 (487,000/3.0 ), Girls 2-5 (248,000/3.1 rating) and Women 18-49 (307,000/0.5 rating), driven by “Doc McStuffins,” “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse,” the Top 3 cable TV series across preschoolers and Top 3 preschool cable TV series with Moms.
Head to head in the preschooler daypart, the Disney Junior block out-performed Nickelodeon by a solid 33% in Total Viewers, by 21% in Kids 2-5, by 24% in Boys 2-5, by 18% in Girls 2-5 and by 18% in Women 18-49.
- “Doc McStuffins” was easily the #1 cable TV series in Kids 2-5 (696,000/4.2 rating), Boys 2-5 (330,000/3.9 rating) and Girls 2-5 (366,000/4.6 rating), and was the #1 preschool cable TV series of the quarter in Women 18-49 (382,000/0.6 rating).
- Impressively, this marked the 7th consecutive quarter the Disney Junior block has delivered the #1 cable TV series in Boys 2-5.
- In Kids 2-5, the Disney Junior block aired for the Top 3 cable TV series:
- In Girls 2-5, the Disney Junior block delivered for the Top 3 cable TV series:
- In Boys 2-5, the Disney Junior block accounted for the Top 3 cable TV series:
- In Women 18-49, the Disney Junior block held cable TV’s Top 3 preschool series:
About Disney Junior:
Disney Junior reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior launched in February 2011 with a daily programming block on Disney Channel. In its first year, Disney Junior posted the network's biggest yearly audience in the daypart in Total Viewers, Kids 2-5, Boys 2-5 and Women 18-49, increasing by double-digit margins among preschooler demographics over year-ago levels. On March 23, 2012 Disney Junior added a cable and satellite channel in the U.S. bringing the total number of channels to 30 worldwide.
Source: NTI, U.S. ratings, most current, 3Q 2012: 6/25/12 – 9/30/12; 3Q 2011: 6/27/11 - 9/25/11. Series ranks based on program data.]